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Internet Presence and Multilingual Dissemination in Corporate Websites: A Portrait of Spanish Healthcare SMEs
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| 2 |
How to Influence Total Costs of Sourcing? A Case Study of SCOPQ With Six Sigma
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Factores sociodemográficos que inciden en el emprendimiento rural de jóvenes en Antioquia, Colombia
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Análisis comparativo de las estrategias de marketing en el sector de la moda. Marcas de lujo vs low cost
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When Local Meets Global: How Introducing English Destabilizes Translanguaging Practices in a Cross-Border Organization
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A efetivação dos direitos societários nas companhias abertas brasileiras ; The enforcement of corporate rights in Brazilian listed corporations
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Gemignani, Karina. - : Biblioteca Digital de Teses e Dissertações da USP, 2020. : Universidade de São Paulo, 2020. : Faculdade de Direito, 2020
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| 8 |
Por uma leitura contemporânea do regime jurídico das empresas estatais brasileiras : a constitucionalidade do artigo 1º da Lei n. 13.303/2016
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| 9 |
Aplicación de la teoría de los sistemas complejos y la autoorganización al estudio de la distribución del tamaño de las empresas
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| 10 |
Overview of Dynamic Facility Layout Planning as a Sustainability Strategy
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| 11 |
A Hybrid Fuzzy Multi-criteria Decision Making Model to Evaluate the Overall Performance of Public Emergency Departments: A Case Study
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| 13 |
Neologia de empresa: o Facebook como observatório de novas tendências em neologia
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| 16 |
Language in social networks as a communication strategy: public administration, political parties and civil society
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Abstract:
This paper studies the language of political actors on social networks from the concept of digital language with a communicative perspective. Attention is paid to tweets by political parties, public administrations and civil society related to Catalan politics over the last eight months. The main trends of digital language are confirmed for political language on Twitter, but are relativized by the majority use of a more formal register. In addition, the political language appears as hybrid, heterogeneous, multimodal, a continuation of the offline arena and with little narrative innovation. Within these general characteristics, the activation of innovative linguistic orthographic, lexical, syntactic or coherence elements draws specific strategies for each actor, without common features for the sectors but shows that they do converge at specific moments forming sociolects that seek to promote belonging to a community and protest against specific facts or the status quo. ; El artículo estudia el lenguaje de los actores políticos en redes sociales a partir del concepto de lenguaje digital desde una perspectiva comunicativa. Se examinan los tuits de los partidos políticos, las administraciones públicas y las organizaciones civiles relacionados con la política catalana durante los últimos ocho meses. Se confirman para el lenguaje político en Twitter la evolución general del lenguaje digital pero relativizado por el uso mayoritario de un registro formal. Además, el lenguaje político se perfila como híbrido, heterogéneo, multimodal, continuador de la temática off line y con escasa innovación narrativa. Los estilemas permiten detectar estrategias individualizadas e identidades lingüísticas con rasgos ortotipográficos, léxicos, uso de hashtag, iconos, enlaces o sintaxis propias de cada actor. No se detectan características comunes para cada uno de los tres sectores, únicamente algunos actores confluyen en momentos puntuales conformando sociolectos que buscan promover la pertenencia a una comunidad, la protesta contra hechos puntuales o contra el status quo.
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Keyword:
asociaciones; associations; companies; comunicación digital; comunicación organizacional; Comunicación política; digital communication; empresas; language; lenguaje; organizational communication; partidos políticos; Political communication; political parties; redes sociales; social networks; Twitter
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URL: https://hdl.handle.net/10171/57836
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| 17 |
Competencias comunicativas y profesionales en las enseñanzas técnicas. Caso de estudio en el campus de Alcoy de la UPV
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| 18 |
Las cartas de presentación en los informes de RSC en Chile, España y México: en busca de un equilibrio entre People, Planet y Profit
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In: Ibérica: Revista de la Asociación Europea de Lenguas para Fines Específicos ( AELFE ), ISSN 1139-7241, Nº. 38, 2019, pags. 99-126 (2019)
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| 19 |
Las cartas de presentación en los informes de RSC en Chile, España y México: en busca de un equilibrio entre People, Planet y Profit
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In: Ibérica, Vol 38, Pp 99-126 (2019) (2019)
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Impact of the "Comunicat" methodology on the improvement of the "effective oral communication" student outcome of the students of the master in food safety and quality management
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