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The Joint Conference of the 59th Annual Meeting of the Association for Computational Linguistics and the 11th International Joint Conference on Natural Language Processing 2021 (1)
Villegas, Danae Sánchez (1)
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Hits 1 – 2 of 2
1
Analyzing Online Political Advertisements ...
Villegas, Danae Sánchez
;
Mokaram, Saeid
;
Aletras, Nikolaos
. - : arXiv, 2021
Abstract:
Online political advertising is a central aspect of modern election campaigning for influencing public opinion. Computational analysis of political ads is of utmost importance in political science to understand the characteristics of digital campaigning. It is also important in computational linguistics to study features of political discourse and communication on a large scale. In this work, we present the first computational study on online political ads with the aim to (1) infer the political ideology of an ad sponsor; and (2) identify whether the sponsor is an official political party or a third-party organization. We develop two new large datasets for the two tasks consisting of ads from the U.S.. Evaluation results show that our approach that combines textual and visual information from pre-trained neural models outperforms a state-of-the-art method for generic commercial ad classification. Finally, we provide an in-depth analysis of the limitations of our best-performing models and linguistic analysis ... : Accepted at ACL Findings 2021 ...
Keyword:
Computation and Language cs.CL
;
FOS Computer and information sciences
URL:
https://dx.doi.org/10.48550/arxiv.2105.04047
https://arxiv.org/abs/2105.04047
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Analyzing Online Political Advertisements ...
The Joint Conference of the 59th Annual Meeting of the Association for Computational Linguistics and the 11th International Joint Conference on Natural Language Processing 2021
;
Aletras, Nikolaos
;
Mokaram, Saeid
. - : Underline Science Inc., 2021
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