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An Onomastic Banquet of Intercultural Relations ; Практики именования в межкультурном аспекте
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For an intercultural dialogue: semantic evolution of the Kärcher brand name in discourse ; Pour un dialogue interculturel: évolution sémantique du Nom de Marque Kärcher dans le discours
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In: Anales de Filología Francesa; No. 29 (2021): Le monde connecté et les approches interculturelles: vers un nouveau paradigme des frontières?; 504-519 ; Anales de Filología Francesa; Núm. 29 (2021): Le monde connecté et les approches interculturelles: vers un nouveau paradigme des frontières?; 504-519 ; Anales de Filología Francesa; No 29 (2021): Le monde connecté et les approches interculturelles: vers un nouveau paradigme des frontières?; 504-519 ; 1989-4678 (2021)
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НЕЙМИНГОВАЯ ТЕХНОЛОГИЯ: ФУНКЦИИ ИНФОРМАТИВНОСТИ, КОММУНИКАТИВНОЙ РЕЗУЛЬТАТИВНОСТИ И РЕЧЕВОГО ВОЗДЕЙСТВИЯ НЕЙМОВ ...
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La lexiculture à l’épreuve de l’analyse de corpus : le nom de marque Ladurée ou le gage de culture
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Tonti, Michela (orcid:0000-0002-8260-0207). - : Peter Lang, 2019. : country:BE, 2019. : place:Bruxelles, 2019
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To blend so as to brand: a study of trademarks and brand names
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In: Lexis: Journal in English Lexicology, Vol 14 (2019) (2019)
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Análisis lingüístico y valoración de la eficacia de los nombres de marca de las ONG españolas ; Linguistic analysis and assessment of the effectiveness of spanish ngos brand names
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Brand Names in Military English. The link between two worlds
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In: Lingue e Linguaggi; Volume 22 (2017) - Special Issue; 49-63 (2017)
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Abstract:
Abstract – Following a terminological introduction on the much-debated issue of brand names, this article provides a qualitative overview of the use of both non-genericized and genericized brand names in military English. The scope of this study spans from brand names of military hardware – limited to small arms operated in World War I and World War II (North, Hogg 1977; Bishop 2014a, 2014b) – to everyday brand names employed in specialized military coding systems, included in the NATO-approved glossary of brevity words, namely the Joint Brevity Words Publication (JBWP). By means of selected examples, the aim of this article is twofold: on the one hand, it is an attempt to establish a link between the world of war, mostly the armed forces, and the linguistically complex world of brand names; on the other hand, it tries to identify common trends in the use of brand names in military terminology and detect the word formation processes, both lexico-semantic and morpho-syntactic, that lead to their coinage.
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Keyword:
brand names; brevity words; eponymy; genericness; military terminology
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URL: http://siba-ese.unile.it/index.php/linguelinguaggi/article/view/18291 https://doi.org/10.1285/i22390359v22p49
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A joint linguistic-marketing analysis of brand and product names: the case of Unilever
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In: Lingue e Linguaggi; Volume 22 (2017) - Special Issue; 169-186 (2017)
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Marchionimi: nomi propri o nomi comuni? - Brand names: proper names or common nouns?
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In: Lingue e Linguaggi; Volume 22 (2017) - Special Issue; 97-111 (2017)
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I nomi dei vini italiani. Tra denominazioni di origine, marchi aziendali e marchi di prodotto - The names of Italian wines. Between designations of origin, trademarks and product brands
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In: Lingue e Linguaggi; Volume 22 (2017) - Special Issue; 113-136 (2017)
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Cases of brand name genericization in nautical English
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In: Lingue e Linguaggi; Volume 22 (2017) - Special Issue; 65-79 (2017)
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Brand Names in Military English: The Link between Two Worlds
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You see froot, you think fruit: examining the effectiveness of pseudohomophone priming
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Two Essays on the Effect of Alphanumeric Brand Names on Consumers’ Brand Related Decisions
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In: Doctoral Dissertations (2016)
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Brand names of Portuguese medication: understanding the importance of their linguistic structure and regulatory issues
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Художественный универсум Стивена Кинга: имена собственные как средство создания достоверной реальности
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РАБКИНА НАДЕЖДА ВЛАДИМИРОВНА. - : Федеральное государственное образовательное учреждение высшего профессионального образования «Кемеровский государственный университет», 2015
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Sound Effects: Age, Gender, and Sound Symbolism in American English
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In: Student Research Symposium (2015)
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Effects of typographic variables on attitude measures in reading bilingual brands
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In: Graduate Theses and Dissertations (2014)
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La importancia del nombre de marca: revisión de la literatura ; The relevancy of brand names; al literature review
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