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21
Examining children's preference for phonetically manipulated brand names across two English accent groups
Baxter, Stacey; Lowrey, Tina M.. - : Elsevier, 2014
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22
La motivation submorphologique de quelques noms de marques et slogans espagnols
In: Echanges linguistiques en Sorbonne ; https://halshs.archives-ouvertes.fr/halshs-00784878 ; Echanges linguistiques en Sorbonne, 2013 (2013)
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23
A Morphological Study of Drug Brand Names
In: Honors Theses and Capstones (2013)
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24
A Contrastive Study of Brand Names in English and Chinese
In: Cross-Cultural Communication; Vol 9, No 6 (2013): Cross-Cultural Communication; 112-116 ; 1923-6700 ; 1712-8358 (2013)
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25
СТАНДАРТНАЯ ЛЕКСИКА В СОСТАВЕ ОТЕЧЕСТВЕННЫХ КОММЕРЧЕСКИХ НАЗВАНИЙ
Исянов, К.. - : Государственное образовательное учреждение высшего профессионального образования Башкирский государственный университет, 2012
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26
Phonetic symbolism and children's brand name preferences
Lowrey, Tina; Baxter, Stacey. - : Emerald Group Publishing, 2011
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27
EL NOMBRE DE MARCA: INTERRELACIÓN DE FACTORES LINGÜISTICOS Y CORPORATIVOS
González del Rio Cogorno, Jimena; Ampuero Canellas, Olga; Jordá Albiñana, María Begoña. - : Editorial Universitat Politècnica de València, 2011
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28
Branding in China: Alternative Brand StrategiesBranding in China: Global Product Strategy Alternatives
In: Faculty Publications (2010)
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29
"Das Markukt" - wie eine Marke zum Begriffsmonopol wird!
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30
Ikonizität bei Warennamen
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31
Lexical Interference in Semantic Processing of Simple Words: Implications for Brand Names
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32
Original Article - Confusing brand names: Nightmare of medical profession
P. V. Rataboli; A. Garg. - : Medknow Publications and Staff Society of Seth GS Medical College and KEM Hospital, Mumbai, India, 2005
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33
American automobile names
Piller, Ingrid. - : Essen [Germany] : Blaue Eule, 1996
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34
Alternative naming strategies : family versus individual brand names
Roberts, C.J.; McDonald, G.M.. - : Emerald Group, 1989
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35
BRANDING IN CHINA: GLOBAL PRODUCT STRATEGY ALTERNATIVES
In: http://www.aabri.com/OC09manuscripts/OC09002.pdf
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36
2 Chinese Brand Naming:
In: http://net2.hkbu.edu.hk/~brc/CP200008.pdf
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