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Examining children's preference for phonetically manipulated brand names across two English accent groups
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22 |
La motivation submorphologique de quelques noms de marques et slogans espagnols
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In: Echanges linguistiques en Sorbonne ; https://halshs.archives-ouvertes.fr/halshs-00784878 ; Echanges linguistiques en Sorbonne, 2013 (2013)
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A Morphological Study of Drug Brand Names
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In: Honors Theses and Capstones (2013)
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A Contrastive Study of Brand Names in English and Chinese
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In: Cross-Cultural Communication; Vol 9, No 6 (2013): Cross-Cultural Communication; 112-116 ; 1923-6700 ; 1712-8358 (2013)
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СТАНДАРТНАЯ ЛЕКСИКА В СОСТАВЕ ОТЕЧЕСТВЕННЫХ КОММЕРЧЕСКИХ НАЗВАНИЙ
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Исянов, К.. - : Государственное образовательное учреждение высшего профессионального образования Башкирский государственный университет, 2012
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EL NOMBRE DE MARCA: INTERRELACIÓN DE FACTORES LINGÜISTICOS Y CORPORATIVOS
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Branding in China: Alternative Brand StrategiesBranding in China: Global Product Strategy Alternatives
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In: Faculty Publications (2010)
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31 |
Lexical Interference in Semantic Processing of Simple Words: Implications for Brand Names
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32 |
Original Article - Confusing brand names: Nightmare of medical profession
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P. V. Rataboli; A. Garg. - : Medknow Publications and Staff Society of Seth GS Medical College and KEM Hospital, Mumbai, India, 2005
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Alternative naming strategies : family versus individual brand names
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BRANDING IN CHINA: GLOBAL PRODUCT STRATEGY ALTERNATIVES
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In: http://www.aabri.com/OC09manuscripts/OC09002.pdf
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2 Chinese Brand Naming:
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In: http://net2.hkbu.edu.hk/~brc/CP200008.pdf
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