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All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year Sort by creator [A → Z]' creator [Z → A]' publishing year ↑ (asc)' publishing year ↓ (desc)' title [A → Z]' title [Z → A]' Simple Search Page: 1 2 3 4 5...35 Hits 1 – 20 of 695 1 Localizing Rural Acadian Identities: Social and Ethnic Reproduction in Pomquet, Nova Scotia MacLeod, Katie K.. - 2022 BASE Show details 2 INNOVATIVE APPROACHES AND METHODS IN TEACHING FOREIGN LANGUAGES ... Rahmanova Gulchehra Nematovna; Akhmedova Mukhayyokhon Tadjimukhammadovna; Yusupov Kholmirza Ergashevich. - : Zenodo, 2022 BASE Show details 3 INNOVATIVE APPROACHES AND METHODS IN TEACHING FOREIGN LANGUAGES ... Rahmanova Gulchehra Nematovna; Akhmedova Mukhayyokhon Tadjimukhammadovna; Yusupov Kholmirza Ergashevich. - : Zenodo, 2022 BASE Show details 4 Preparing the grounds for emancipation. Explaining commoning as an emancipatory mechanism through dialectical social theory Bergame, Nathalie; Borgström, Sara; Milestad, Rebecka. - : KTH, Strategiska hållbarhetsstudier, 2022. : SAGE Publications, 2022 BASE Show details 5 Soziale Arbeit als Arbeit am Gemeinwesen: Ein theoretischer Begründungsrahmen May, Michael. - : Verlag Barbara Budrich, 2022. : DEU, 2022. : Opladen, 2022 In: 14 ; Beiträge zur Sozialraumforschung ; 192 (2022) BASE Show details 6 Jargon Brown, Zachary. - 2021 BASE Show details 7 Cross-Cultural Researchers' Positionality in Immigrant Health Research: Reflections on Conducting Research on Chinese Immigrants' Experiences in the United States Chen, Lei; Tse, Hin Wing; Wu, Deborah. - : eScholarship, University of California, 2021 BASE Show details 8 The New Face of Caregiving: Multidimensional Factors of Caregiver Burden Among Young Adult Caregivers Demko, Courtney Marie. - : eScholarship, University of California, 2021 BASE Show details 9 Brand conversation: Linguistic practices on social media in the light of face-work theory Andriuzzi, Andria; Michel, Géraldine In: ISSN: 2051-5707 ; Recherche et Applications en Marketing (English Edition) ; https://hal.archives-ouvertes.fr/hal-03049134 ; Recherche et Applications en Marketing (English Edition), SAGE Publications, 2021, ⟨10.1177/2051570720974511⟩ (2021) BASE Show details 10 Brand conversation: Linguistic practices on social media in the light of face-work theory ; La conversation de marque : pratiques linguistiques sur les médias sociaux selon la théorie du face-work Andriuzzi, Andria; Michel, Géraldine In: Recherches et applications en Marketing ; https://hal.archives-ouvertes.fr/hal-03021314 ; Recherches et applications en Marketing, 2021, ⟨10.1177/0767370120962610⟩ (2021) Abstract: International audience ; The rise of social media has resulted in brand-consumer interaction and more frequent conversations between consumers and brand representatives. To better understand how this “brand conversation” occurs, our research employs face-work theory and explores ambivalent consumer perceptions towards brand linguistic practices. Specifically, our results show how "threatening" messages (according to face-work theory) can be accepted by consumers, while "flattering" messages can be rejected. These paradoxical situations can be explained by brand relationships and the commercial and symbolic brand status. By identifying the specific features of brand-consumer interactions in the light of face-work, we propose a decision-making tool for brand management and community management practices. ; L'essor des médias sociaux a favorisé les échanges entre les internautes et les représentants des marques. Pour mieux comprendre comment cette « conversation de marque » se déroule, notre recherche mobilise la théorie du face-work et explore les perceptions ambivalentes des consommateurs vis-à-vis des pratiques linguistiques des marques. En particulier, nos résultats montrent comment des messages « menaçants » (selon la théorie du face-work) peuvent être acceptés par les consommateurs, tandis que des messages « valorisants » peuvent être rejetés. Ces situations paradoxales peuvent être expliquées par la nature de la relation à la marque, la dimension symbolique de la marque et le contexte commercial des échanges. En identifiant les spécificités des interactions marques-consommateurs à la lumière du face-work, nous proposons un outil d'aide à la décision dans les domaines de la gestion de la marque et du community management. Keyword: [SHS.GESTION]Humanities and Social Sciences/Business administration; [SHS]Humanities and Social Sciences; brands; conversation; digital; face-work; JEL: M - Business Administration and Business Economics • Marketing • Accounting • Personnel Economics; JEL: M - Business Administration and Business Economics • Marketing • Accounting • Personnel Economics/M.M3 - Marketing and Advertising; marques; médias sociaux; normes; norms; social media URL: https://hal.archives-ouvertes.fr/hal-03021314/file/andriuzzi_michel-accepted-la_conversation_de_marque.pdf https://doi.org/10.1177/0767370120962610 https://hal.archives-ouvertes.fr/hal-03021314/document https://hal.archives-ouvertes.fr/hal-03021314 BASE Hide details 11 Online Counselling and Psychosocial Interventions–Practice and Research Workshop: Risk Assessment ... Burback, Lisa. - : HKU Data Repository, 2021 BASE Show details 12 Online Counselling and Psychosocial Interventions for digital generations: Good practices – overseas experiences ... Burback, Lisa. - : HKU Data Repository, 2021 BASE Show details 13 Online Counselling and Psychosocial Interventions for digital generations: Good practices – overseas experiences ... Burback, Lisa. - : HKU Data Repository, 2021 BASE Show details 14 Online Counselling and Psychosocial Interventions–Practice and Research Workshop: Risk Assessment ... Burback, Lisa. - : HKU Data Repository, 2021 BASE Show details 15 Nonviolent Communication: A Scoping Review / Preregistration ... McMahon, Sheila. - : Open Science Framework, 2021 BASE Show details 16 Mechanisms of Behavioral Change in a Culturally-Adapted MI with Latino Heavy Drinkers AIM ONE, R01, AA025485, NIAAA ... Magill, Molly. - : Open Science Framework, 2021 BASE Show details 17 International Bilingual Journal of Culture, Anthropology and Linguistics ... Pal, Patitpaban. - : Open Science Framework, 2021 BASE Show details 18 Telehealth in school-based health services: A scoping review protocol ... Knobl, Erin. - : Open Science Framework, 2021 BASE Show details 19 Adaptations for Dialectical Behavior Therapy based on Client Identity Constructs ... Aunon, Frances. - : Open Science Framework, 2021 BASE Show details 20 Interprofessional Education and Collaboration (IPE/C) ... Moser, Albine; Faculty Working Group IPE/C. - : Zuyd University of Applied Sciences, 2021 BASE Show details Page: 1 2 3 4 5...35

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