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Preprint Citation Praxis in PLOS
In: ISSN: 0138-9130 ; EISSN: 1588-2861 ; Scientometrics ; https://hal.archives-ouvertes.fr/hal-03506094 ; In press (2022)
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2
Description of the linguistic expressions of fractions
In: https://hal.archives-ouvertes.fr/hal-03428096 ; 2022 (2022)
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3
nkresearch ...
hyun, eileen. - : figshare, 2022
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hyun, eileen. - : figshare, 2022
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hyun, eileen. - : figshare, 2022
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hyun, eileen. - : figshare, 2022
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7
nkresearch ...
hyun, eileen. - : figshare, 2022
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8
Description of the linguistic expressions of fractions
In: https://hal.archives-ouvertes.fr/hal-03428096 ; 2022 (2022)
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9
Members of the Polish Language Council on the Problems of Linguistic Diversity and Linguistic Inclusion in Poland
In: Social Inclusion ; 9 ; 1 ; 63-74 ; Social Inclusion and Multilingualism: The Impact of Linguistic Justice, Economy of Language and Language Policy (2022)
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10
Stakeholders' Insights Into Migrant Students’ Experiences in a Thai Public School: A Linguistic Ecological Perspective
In: ASEAS - Austrian Journal of South-East Asian Studies ; 14 ; 2 ; 243-266 ; Multicultural Lingual and Multicultural Education (2022)
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11
Multi-Lingual and Multicultural Education in Globalizing Southeast Asia
In: ASEAS - Austrian Journal of South-East Asian Studies ; 14 ; 2 ; 149-153 ; Multicultural Lingual and Multicultural Education (2022)
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12
Influencia del sexo y la lengua materna en el rendimiento académico
In: Propósitos y Representaciones: Revista de Psichología Educativa ; 8 ; 1 (2022)
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13
Social Inclusion and Multilingualism: Linguistic Justice and Language Policy
In: Social Inclusion ; 9 ; 1 ; 1-4 ; Social Inclusion and Multilingualism: The Impact of Linguistic Justice, Economy of Language and Language Policy (2022)
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14
Framing right-wing populist satire: the case-study of Ghisberto's cartoons in Italy
In: Punctum: International Journal of Semiotics ; 6 ; 2 ; 29-55 ; Semiotics of Political Communication (2022)
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15
Issue Spatiality: A Conceptual Framework for the Role of Space in Public Discourses
In: Media and Communication ; 9 ; 3 ; 5-15 ; Spaces, Places, and Geographies of Public Spheres (2022)
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16
Communication and Feminist New Materialism: Methodologies to understand the continuum between matter and discourse
In: FZG - Freiburger Zeitschrift für GeschlechterStudien ; 24 ; 1 ; 55-70 ; Der Ort des Politischen in den Critical Feminist Materialisms (2022)
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17
Invective Gaze - Das digitale Bild und die Kultur der Beschämung
In: 99 ; Edition Medienwissenschaft ; 206 (2022)
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18
What Constitutes a Local Public Sphere? Building a Monitoring Framework for Comparative Analysis
In: Media and Communication ; 9 ; 3 ; 85-96 ; Spaces, Places, and Geographies of Public Spheres (2022)
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19
The Engagement Imperative: Experiences of Communication Practitioners' Brand Work in the Music Industry
In: Media and Communication ; 10 ; 1 ; 66-76 ; New Forms of Media Work and Its Organizational and Institutional Conditions (2022)
Abstract: Due to societal trends, such as digitalisation, platformisation, and active and co-creative audiences, new organisational practices have surfaced. This study examines how communication practitioners experience their changing work in a new communication environment in which participatory cultural norms are becoming standard in strategic communication. I argue that the requirements to produce audience engagement affect the communication work and the communication workers. This study uses the popular music industry as a case, and is based on interviews with communication practitioners as well as on the qualitative text analysis of reports and newsletters from the music marketing firm Music Ally to the music industry. The study shows that communication practitioners within the industry experience a duty to create audience engagement - an engagement imperative. Although the practitioners are highly skilled in digital communication and social media, they often see the development of digital promotional culture as a challenge and express a lack of a deeper understanding of engagement. This study highlights implications for their professional roles, competences, and identities as well as ethical implications regarding the exploitation of audiences in communication work.
Keyword: andere Medien; Anthropologie; audience engagement; communication management; communication practitioner; engagement imperative; ethics; journalism; Journalismus,Verlagswesen; Kommunikationssoziologie; media work; music industry; News media; Other Media; participatory culture; publishing; Publizistische Medien; Sociolinguistics; Sociology & anthropology; Sociology of Communication; Sociology of Language; Soziolinguistik; Soziologie; Sprachsoziologie; strategic communication
URL: https://doi.org/10.17645/mac.v10i1.4448
https://www.cogitatiopress.com/mediaandcommunication/article/view/4448
https://www.ssoar.info/ssoar/handle/document/78302
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20
Two Linguas Francas? Social Inclusion through English and Esperanto
In: Social Inclusion ; 9 ; 1 ; 75-84 ; Social Inclusion and Multilingualism: The Impact of Linguistic Justice, Economy of Language and Language Policy (2022)
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