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Does warning language impact perceptions? Results from an exploratory experiment comparing English, Spanish, and Dual language E-Cigarette warnings among Spanish speakers in the US
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In: Prev Med Rep (2021)
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Polytobacco Use Among a Nationally Representative Sample of Adolescent and Young Adult E-Cigarette Users
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Adolescents’ Receptivity to E-Cigarette Harms Messages Delivered Using Text Messaging
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Developing a Point-of-Sale Health Communication Campaign for Cigarillos and Waterpipe Tobacco
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Abstract:
Adolescents and young adults smoke waterpipe tobacco (WT) and cigarillos, at least in part, based on erroneous beliefs that these products are safer than cigarettes. To address this challenge, we used a systematic, three-phase process to develop a health communication campaign to discourage WT and cigarillo smoking among at-risk (tobacco users and susceptible non-users) 16- to 25-year-olds. In Phase 1, we used a national phone survey (N=896) to determine salient message beliefs. Participants reported constituents (i.e., harmful chemicals) emitted by the products were worrisome. In Phase 2, we developed and evaluated four message executions, with varying imagery, tone, and unappealing products with the same constituents, using focus groups (N=38). Participants rated one execution highly, resulting in our development of a campaign where each message: (1) identified a tobacco product and constituent in the smoke; (2) included an image of an unappealing product containing the constituent (e.g., pesticides, gasoline) to grab attention; and (3) used a humorous sarcastic tone. In Phase 3, we tested the campaign messages (17 intervention and 6 control) with a nationally representative online survey (N=1,636). Participants rated intervention and control messages highly with few differences between them. Exposure to messages resulted in significant increases in all risk beliefs from pre to post (p<0.05). For WT, intervention messages increased beliefs about addiction more than control messages (p<0.05). This systematic, iterative approach resulted in messages that show promise for discouraging WT and cigarillo use.
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Article
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URL: https://doi.org/10.1080/10410236.2017.1407277
http://www.ncbi.nlm.nih.gov/pubmed/29236565
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC6481293/
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