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Persuasion in smoking cessation online: an interpersonal pragmatics perspective
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Abstract:
Persuasion in smoking cessation online analyses persuasive discourse strategies from an interpersonal pragmatics perspective within a range of online public smoking cessation sites in the UK. The book employs a mixed methodology approach to study persuasion on multiple levels, comparing professional, institutional websites with peer-to-peer sources. It shows how a content analysis can be successfully combined with a discursive moves analysis, laying the ground for in-situ, qualitative close-readings of relational work, of linguistic patterns and their link to persuasion. In this vein, the book provides a comprehensive picture of how the persuasive intent pervades the selected sources, ranging from the choice of topics, discursive moves to the relational work used. It reveals how persuasion is an intricate linguistic and relational endeavour, far from simply presenting information or resorting to scare tactics. Instead, interpersonal concerns take a centre stage in these sources, where the necessity of quitting smoking is boosted while the connection with addressees is always maintained. With its detailed linguistic analyses and its interdisciplinary treatment of persuasion, this book is interesting for researchers in discourse analysis, interpersonal pragmatics as well as health communication in general.
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Keyword:
Beeinflussung; CMC; Diskursanalyse; Medical Humanities; Öffentliches Gesundheitswesen; Peer-to-Peer-Netz; Pragmatik
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URL: https://doi.org/10.6094/978-3-928969-71-0 https://freidok.uni-freiburg.de/data/16755 https://nbn-resolving.org/urn:nbn:de:bsz:25-freidok-167559 https://www.freidok.uni-freiburg.de/dnb/download/16755
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4 |
Interesse an Deutsch als Zweitsprache mit Japanisch als Erstsprache in Wien
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5 |
Gender stereotype threat and ego depletion in the work context
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Vom Flüchtlingsstrom bis hin zum Flüchtlingstsunami? Metaphern als Meinungsbildner ... : From a flood of refugees to a tsunami of refugees? Metaphors as opinion makers ...
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Vom Flüchtlingsstrom bis hin zum Flüchtlingstsunami? Metaphern als Meinungsbildner ; From a flood of refugees to a tsunami of refugees? Metaphors as opinion makers
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In: Magazin erwachsenenbildung.at (2017) 31, 5 S. (2017)
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10 |
Geschlechtergerechter Sprachgebrauch und subjektive Bewertung der Textqualität
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Persuasion im deutschen und italienischen Fußballbericht : Argumentation und Emotion
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Unkels, Anja. - Frankfurt am Main ; Bern ; Wien [u.a.] : Lang, 2014
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IDS Mannheim
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Mega fun, beauty news und všechno co je ted' trendy: Anglizismen in deutsch- und tschechischsprachigen Jugendzeitschriften
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