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All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year Sort by creator [A → Z]' creator [Z → A]' publishing year ↑ (asc)' publishing year ↓ (desc)' title [A → Z]' title [Z → A]' Simple Search Hits 1 – 5 of 5 1 Evaluation of brand names of medicines: linguistic and format issues Pires, Carla; Cavaco, Afonso; Vigário, Marina. - 2018 BASE Show details 2 Medidas fonológicas para avaliar complexidade/dificuldade de textos. ... Vigário, Marina; Pires, Carla; Cavaco, Afonso. - : Unpublished, 2017 BASE Show details 3 Simplification of branded names : memory issues Costa, Márcia Filipa Freire Dias da. - 2017 Abstract: Trabalho Final de Mestrado Integrado, Ciências Farmacêuticas, Universidade de Lisboa, Faculdade de Farmácia, 2015 ; Background: The brand names of medicines are invented names that must be chosen to avoid misinterpretations and assure memorization. Objectives: To evaluate how participants' memorization was influenced by names with varying orthographic or phonological (reading way) structures - canonical and non- canonical names i.e. names write and read (or not) in accordance to Portuguese, respectively. Methods: Two experiments of memorization, one based on the writing of names and another on the identification of names in a list. The validated software SuperLab 5.0 was used. Names were randomly selected from all the brand names of the national prescribing guide. Two groups: 94 patients and 30 pharmacy professionals. Socio-demographic data were collected. A health literacy and a mini-mental state test were administered. Results: Patients presented worse memorization results than professionals, in particular with non-canonical names. The older and lower educated participants, as well as those participants with inadequate health literacy presented worst results. Cognition problems were not detected. Discussion and conclusion: In order to benefit patients' memorization of names and therapeutic safety, it seems advisable to study ways of adapting brand names to a native form before their market approval. This may be especially relevant for geriatric populations, knowing they are mainly polymedicated. Keyword: Ciências da Saúde; Experiments of memorization; Mestrado Integrado - 2015; Names of medicines; Word tasks; Working memory URL: http://hdl.handle.net/10451/26968 BASE Hide details 4 Evaluation of the type and structure of the imprints used on the surface of medicines Pires, Carla; Vigário, Marina; Cavaco, Afonso. - : John Wiley and Sons, 2017 BASE Show details 5 Brand names of Portuguese medication: understanding the importance of their linguistic structure and regulatory issues Vigário, Marina; Pires, Carla; Cavaco, Afonso. - 2016 BASE Show details

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