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Hits 1 – 5 of 5
1
Evaluation of brand names of medicines: linguistic and format issues
Pires, Carla
;
Cavaco, Afonso
;
Vigário, Marina
. - 2018
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2
Medidas fonológicas para avaliar complexidade/dificuldade de textos. ...
Vigário, Marina
;
Pires, Carla
;
Cavaco, Afonso
. - : Unpublished, 2017
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3
Simplification of branded names : memory issues
Costa, Márcia Filipa Freire Dias da
. - 2017
Abstract:
Trabalho Final de Mestrado Integrado, Ciências Farmacêuticas, Universidade de Lisboa, Faculdade de Farmácia, 2015 ; Background: The brand names of medicines are invented names that must be chosen to avoid misinterpretations and assure memorization. Objectives: To evaluate how participants' memorization was influenced by names with varying orthographic or phonological (reading way) structures - canonical and non- canonical names i.e. names write and read (or not) in accordance to Portuguese, respectively. Methods: Two experiments of memorization, one based on the writing of names and another on the identification of names in a list. The validated software SuperLab 5.0 was used. Names were randomly selected from all the brand names of the national prescribing guide. Two groups: 94 patients and 30 pharmacy professionals. Socio-demographic data were collected. A health literacy and a mini-mental state test were administered. Results: Patients presented worse memorization results than professionals, in particular with non-canonical names. The older and lower educated participants, as well as those participants with inadequate health literacy presented worst results. Cognition problems were not detected. Discussion and conclusion: In order to benefit patients' memorization of names and therapeutic safety, it seems advisable to study ways of adapting brand names to a native form before their market approval. This may be especially relevant for geriatric populations, knowing they are mainly polymedicated.
Keyword:
Ciências da Saúde
;
Experiments of memorization
;
Mestrado Integrado - 2015
;
Names of medicines
;
Word tasks
;
Working memory
URL:
http://hdl.handle.net/10451/26968
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4
Evaluation of the type and structure of the imprints used on the surface of medicines
Pires, Carla
;
Vigário, Marina
;
Cavaco, Afonso
. - : John Wiley and Sons, 2017
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5
Brand names of Portuguese medication: understanding the importance of their linguistic structure and regulatory issues
Vigário, Marina
;
Pires, Carla
;
Cavaco, Afonso
. - 2016
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