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Hits 1 – 4 of 4
1
How to create social media contents based on Motivational Interviewing ...
Pócs, Dávid
. - : figshare, 2021
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2
How to create social media contents based on Motivational Interviewing approach to support tobacco use cessation? A content analysis ...
Pócs, Dávid
;
Óvári, Tímea
;
Watti, Jezdancher
;
Hamvai, Csaba
;
Kelemen, Oguz
. - : Taylor & Francis, 2021
Abstract:
This study aimed at identifying which types of social media content could achieve positive differences in Facebook users’ interactions and smokers’ motivational language between posts with and without motivational interviewing (MI) content. We included 701 Facebook posts (N = 701) which were categorized into five different groups according to specific MI strategies. The control group comprised entertaining and informative posts. Primary outcomes were Facebook users’ interactions: engagement rate, negative feedback, and fan-total reach ratio. Secondary outcomes were Facebook post comments reflecting smokers’ motivational language: change talk and sustain talk. Facebook posts which used MI strategies were associated with significantly higher engagement rate, higher fan-total reach ratio, and more change talk compared to the control group. Of specific MI strategies, “elaborating change talk” strategies elicited considerably more change talk. “Affirming change talk” strategies obtained higher fan-total reach ...
Keyword:
69999 Biological Sciences not elsewhere classified
;
Biochemistry
;
FOS Biological sciences
;
FOS Sociology
;
Medicine
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Science Policy
;
Sociology
URL:
https://tandf.figshare.com/articles/dataset/How_to_create_social_media_contents_based_on_Motivational_Interviewing_approach_to_support_tobacco_use_cessation_A_content_analysis/16418722
https://dx.doi.org/10.6084/m9.figshare.16418722
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3
How to create social media contents based on Motivational Interviewing ...
Pócs, Dávid
. - : figshare, 2021
BASE
Show details
4
How to create social media contents based on Motivational Interviewing approach to support tobacco use cessation? A content analysis ...
Pócs, Dávid
;
Óvári, Tímea
;
Watti, Jezdancher
. - : Taylor & Francis, 2021
BASE
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