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ON THE DIRECTIONS OF COUNTER-PROPAGANDA IN THE FORMATION OF THE YOUTH SPIRITUAL SECURITY FOUNDATIONS ...
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ON THE DIRECTIONS OF COUNTER-PROPAGANDA IN THE FORMATION OF THE YOUTH SPIRITUAL SECURITY FOUNDATIONS ...
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Being nomadic and overseas rappers: Construction of hybrid identity in Chinese hip-hop scene
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Language Identities of Multilingual College English Learners in Indonesia
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In: Eurasian Journal of Applied Linguistics, Vol 7, Iss 1, Pp 316-337 (2021) (2021)
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Sprachenrepertoire und Identitätsdarstellung der Jugendlichen von indonesische-österreichischen Ehen
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Spaniens Sprach(en)politik und ihr Einfluss auf die Identitätsbildung von Jugendlichen und jungen Erwachsenen in Ceuta
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The Instant Generation: Chinese Internet Language and Identity Trends
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Through the Magnifying Glass: An Ethnographic Account of the Bilingual Practices of Adolescents in Puerto Rico
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Code-Switcheando : bilingual practices of english philology students on Social Media
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What is Home? A Collaborative Multimodal Inquiry Project by Transnational Youth in South Philadelphia
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In: in:cite journal; Vol 2 (2019); 4-24 ; 2562-265X (2019)
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The Relationship Between Cultural Identity and Achievement for Latino Youth in Oregon: An Explanatory Study
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Youth Bilingualism, Identity And Quechua Language Planning And Policy In The Urban Peruvian Andes
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In: Publicly Accessible Penn Dissertations (2019)
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“You sure there's nothing more to say?”: Indonesian Youth Culture Represented in YouTube Video Advertisements
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In: Celt: A Journal of Culture, English Language Teaching & Literature, Vol 19, Iss 1, Pp 68-88 (2019) (2019)
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Abstract:
Local identity, to some extent, has been influenced by globalization, mainly through the new media. As a form of digital media, YouTube video advertisements play a crucial part in promoting global products to the locals. In Indonesia, the majority of YouTube visitors are young people; thus, young people have become the main targets of the advertisements. The video advertisements may contain representation, values or references of youth culture, which are critical for young people in building their identity. This paper sets forth to explore Indonesian YouTube advertisements of LINE, an instant messaging (IM) application developed by Naver Korean company. The authors examine LINE YouTube video advertisements using textual analysis, in order to learn the portrayal of Indonesian youth culture on the videos. Digital media, bahasa gaul, and traditional or dominant cultures, as well as social connectivity, are essential for Indonesian youths in shaping youth culture and their identity. The title of this paper “You sure there’s nothing more to say?” is taken from one of the dialogues in the videos, which implies that youth culture and identity portrayed in the advertisements appreciate face-to-face social communication of young people more than individualization. It is also argued that if used aptly, YouTube video advertisements could contribute effectively to preserving local identity as a strategy of glocalization; thus, not all advertisements of global corporations may threat local identity.
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Keyword:
Education (General); glocalization; identity; indonesia; L7-991; Language and Literature; P; youth culture; youtube ads
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URL: https://doaj.org/article/cce31399864f494fa09b78f45b8c1666 https://doi.org/10.24167/celt.v19i1.2015
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"Too Hard to Pronounce"- Examining Immigration Ideologies in the Treatment of Newcomer Youths' Names
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In: Electronic Thesis and Dissertation Repository (2018)
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SINGLE IDENTITY-BASED CREWS TOOLKIT Examining How Conservation Corps are Integrating Identity into Traditional Crew Experiences
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Katcher, Jordan. - : Department of Planning, Public Policy and Management, University of Oregon, 2018
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Funciones sociales de los Youtubers y su influencia en la preadolescencia
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In: Comunicar: Revista científica iberoamericana de comunicación y educación, ISSN 1134-3478, Nº 57, 2018, pags. 71-80 (2018)
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