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Using Kaleidographic to visualize multimodal relations within and across texts
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Abstract:
Kaleidographic is a dynamic and interactive data visualization tool that allows users to observe and explore relations between any number of variables. It was developed in reaction to the problem of capturing the complex ways in which words and images combine to make meaning. This article introduces the Kaleidographic tool through a case study examining the multimodal construction of news values in news items widely shared on the Facebook social media platform. The design and functionality of the tool are explained in relation to the challenges faced when exploring both the visual and verbal elements of these news items as part of a multimodal discourse analysis. Through this case study, the authors show that Kaleidographic offers multimodal researchers a means of exploring relations at the intersection of different semiotic modes that might be missed in static graphs and tables. Despite Kaleidographic being initially conceived out of the analysis of text–image relations, the case study demonstrates that it has potential applications beyond multimodal discourse analysis. To facilitate broader applications of the tool, it is now publicly available online for use without charge.
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Keyword:
1203 Design Practice and Management; 2001 Communication and Media Studies; 2002 Cultural Studies; data visualization; discursive news values analysis; Kaleidographic; Multimodality; software; text analysis tools
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URL: https://doi.org/10.1177/1470357218789287 http://handle.unsw.edu.au/1959.4/unsworks_51682
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Visualizing corpus-assisted multimodal discourse analysis: Principles and limitations
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Visualising Multimodal Discourse Analysis using Kaleidographic: A Case Study of Discursive News Values Analysis in Most Shared News
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Introducing a new topology for (multimodal) discourse analysis. ; Transforming Contexts. Papers from the 44th International Systemic Functional Congress
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How can computer-based methods help researchers to investigate news values in large datasets? A corpus linguistic study of the construction of newsworthiness in the reporting on Hurricane Katrina
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