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Towards a ‘COOPING’ Model for the Investigation of Gamers’ Online Conversations in English ...
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Thomas Christiansen, The Multilingual Roots of English. The Birth of a Lingua Franca, Edizioni dell’Orso, Alessandria 2021 ...
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Thomas Christiansen, The Multilingual Roots of English. The Birth of a Lingua Franca, Edizioni dell’Orso, Alessandria 2021
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In: Lingue e Linguaggi; Volume 44(2021); 381-383 (2021)
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The experiential nature of ELF reformulations in the multimodal representations of modern and ancient sea-odysseys ...
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La riformulazione in inglese del discorso legale italiano come processo di 'ELFentextualization' ...
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The experiential nature of ELF reformulations in the multimodal representations of modern and ancient sea-odysseys
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In: Lingue e Linguaggi; Volume 38 (2020) - Special Issue; 113-134 (2020)
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La riformulazione in inglese del discorso legale italiano come processo di ‘ELFentextualization’
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In: Lingue e Linguaggi; Volume 39 (2020); 221-234 (2020)
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L’adattamento multimodale dell’alterità culturale nel discorso umoristico dei meme ...
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L’adattamento multimodale dell’alterità culturale nel discorso umoristico dei meme ...
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L’adattamento multimodale dell’alterità culturale nel discorso umoristico dei meme
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In: ECHO; N. 1 (2019): Il soggetto, la realtà, la verità nel tempo delle loro determinazioni digitali. Nuovi linguaggi, nuove narrazioni.; 161 - 178 ; 2704-8659 (2019)
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Riformulazioni e reinterpretazioni transmediali di Romeo and Juliet
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In: Lingue e Linguaggi; Volume 27 (2018) - Special Issue; 263-283 (2018)
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Modern and ancient migrants’ narratives through ELF. An Experiential-Linguistic project in Responsible Tourism
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In: Lingue e Linguaggi; Volume 24 (2017) - Special Issue; 87-124 (2018)
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Modern and ancient migrants' narratives through ELF. An Experiential-Linguistic project in Responsible Tourism ...
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Una proposta multimodale per il marketing premozionale dell'Apulianluxury: la Puglia come espressione del turismo di lusso responsabile ...
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Abstract:
This study introduces an innovative 'premotional' marketing strategy for the emotional promotion of responsible luxury tourism in Apulia, labelled as "#Apulianluxury", which has been developed for this specific research to increase the appeal of the region by focusing on its natural, social, and cultural properties. In particular, this paper will illustrate the cognitive and linguistic grounds of a number of premotional messages that aim at attracting potential receivers by activating in them an alternative perception of the holiday as an experience of cultural and personal growth. Such perception is stimulated by the interaction between the 'luxury tourism' and 'responsible tourism' schemata, which leads to the 'expected'/'unexpected' cognitive oppositions in the examined advertisements. The analysis of the selected corpus of multimodal texts will enquire into the extent to which the lexical, structural and pragmatic attributes of English as a lingua franca interact with the visual features of the messages ...
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URL: http://siba-ese.unisalento.it/index.php/linguelinguaggi/article/view/17350/14839
https://dx.doi.org/10.1285/i22390359v20p17
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| 15 |
Una proposta multimodale per il marketing premozionale dell’Apulianluxury: la Puglia come espressione del turismo di lusso responsabile
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In: Lingue e Linguaggi; Volume 20 (2017) - Special Issue; 17-32 (2017)
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Analysing English as a Lingua Franca in Video Games : Linguistic Features, Experiential and Functional Dimensions of Online and Scripted Interactions
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Iaia, Pietro Luigi [Verfasser]. - Bern : Peter Lang AG, Internationaler Verlag der Wissenschaften, 2016
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DNB Subject Category Language
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Il ruolo della trascrizione multimodale nell'analisi e traduzione dell'ibridazione audiovisiva ...
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CREATIVITY AND READABILITY IN GAME LOCALISATION A Case Study on Ni No Kuni ...
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Sottotitolazione intralinguistica e inglese ‘lingua franca’: strategie di mediazione audiovisiva
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In: Lingue e Linguaggi; Volume 16 (2015) - Special Issue; 215-236 (2016)
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