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Categorization of business english communicative skills: a proposal
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Abstract:
While developing a matrix to map Audiovisual content, according to the needs of Business English (BE) teachers and learners, a problem presented itself while attempting to identify and organize the most relevant BE communicative skills (CS) into macro and meso categories (MMC). Once the literature did not provide any solid categorization proposal for these CS, the plan was then to use the table of contents of BE course manuals for identification purposes. However, these manuals also showed many distinct approaches and that made finding a categorization proposal very difficult. To achieve a conciliatory categorization proposal 7 BE manuals were selected according to year of publishing and publisher; then, the CS included in their tables of content were collected as raw data and gathered in a database. From the methodological viewpoint, data were treated resorting to content analysis technique to establish the MMC. This data was treated and analyzed qualitatively according to the methodology theorized by Miles and Huberman (1994), which is directed specifically towards the identification of categories in qualitative data analysis. The exploratory analysis of the results led to the proposal of 8 macro categories with a reliability index of 88.4%. In order to have a more thorough analysis, the qualitative analysis process was repeated and, thereof, the meso categories inside each macro category were identified, i.e. 4 to 7 meso categories were identified in each macro category. Moreover, all of these categorizations passed a reliability index of 80%. The study concludes with a proposal of MMC of CS for BE context that can be included in the mapping matrix of AVC to be developed.
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Keyword:
Business English; communicative skills; mapping matrix; qualitative analysis
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URL: https://doi.org/10.21125/edulearn.2017
http://hdl.handle.net/10773/21379
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| 82 |
MAPPING ACADEMIC LITERACY NETWORKS: MULTILINGUAL INTERNATIONAL STUDENTS WRITING IN A BUSINESS SCHOOL
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In: Doctoral Dissertations (2017)
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| 83 |
The International Week as motivation of EMI courses and international mobility actions
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| 84 |
English as a business lingua franca in multicultural student teamwork
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| 85 |
“Learning from real life and not books”: A gamified approach to Business English task design in transatlantic telecollaboration
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In: Ibérica, Vol 33, Pp 235-260 (2017) (2017)
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| 86 |
“Learning from real life and not books”: A gamified approach to Business English task design in transatlantic telecollaboration
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In: Ibérica: Revista de la Asociación Europea de Lenguas para Fines Específicos ( AELFE ), ISSN 1139-7241, Nº. 33, 2017, pags. 235-260 (2017)
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| 87 |
An Analysis of the Present Situation and Problems of Business English Translation in China
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In: Studies in Literature and Language; Vol 14, No 2 (2017): Studies in Literature and Language; 13-16 ; 1923-1563 ; 1923-1555 (2017)
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| 88 |
MY ERROR IS RICH: ERREUR, HUMOUR ET ANGLAIS DES AFFAIRES / MY ERROR IS RICH: ERROR, HUMOUR AND BUSINESS ENGLISH / GREŞELILE SUNT MULTE: GREŞEALĂ, UMOR ŞI ENGLEZA DE AFACERI
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In: Studii si Cercetari Filologice: Seria Limbi Straine Aplicate, Iss 16, Pp 137-150 (2017) (2017)
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| 90 |
ПРОБЛЕМЫ ИСПОЛЬЗОВАНИЯ ИНТЕРНЕТА ПРИ ОБУЧЕНИИ АНГЛИЙСКОМУ ЯЗЫКУ ДЕЛОВОГО ОБЩЕНИЯ
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БОРТНИКОВА ТАТЬЯНА ГЕННАДИЕВНА. - : Федеральное государственное бюджетное образовательное учреждение высшего профессионального образования «Тамбовский государственный университет имени Г. Р. Державина», 2016
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| 91 |
НАЦИОНАЛЬНЫЙ ДИСКУРСИВНЫЙ СТИЛЬ: АНГЛОЯЗЫЧНЫЙ И РУССКОЯЗЫЧНЫЙ ДЕЛОВЫЕ ДИСКУРСЫ
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СТЕБЛЕЦОВА АННА ОЛЕГОВНА. - : Федеральное государственное бюджетное образовательное учреждение высшего профессионального образования «Волгоградский государственный университет», 2016
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| 92 |
ПРОБЛЕМЫ УСВОЕНИЯ ТУРЕЦКИМИ УЧАЩИМИСЯ АНГЛОЯЗЫЧНОЙ ЭКОНОМИЧЕСКОЙ ТЕРМИНОЛОГИИ НА ЗАНЯТИЯХ ПО РКИ В СИСТЕМЕ БИЗНЕС-КУРСА
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ГЮЛЬ РУХАН; ДЮЗГЮН ФАТИХ. - : Федеральное государственное бюджетное образовательное учреждение высшего образования «Московский педагогический государственный университет», 2016
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| 93 |
АТРИБУТИВНАЯ СОЧЕТАЕМОСТЬ ИМЕНИ BUSINESS В АМЕРИКАНСКОМ АНГЛИЙСКОМ: ЛИНГВОКОГНИТИВНЫЙ АСПЕКТ
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СТОЙКОВИЧ Г.В.; ПИШЕ-КУЗАЕВА Э.Ю.. - : Федеральное государственное бюджетное образовательное учреждение высшего профессионального образования «Поволжская государственная социально-гуманитарная академия», 2016
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| 94 |
Voice features of telephone operators predict auditory preferences of consumers
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In: ISSN: 1572-0373 ; EISSN: 1572-0381 ; Interaction Studies ; https://hal-univ-rennes1.archives-ouvertes.fr/hal-01335965 ; Interaction Studies, John Benjamins Publishing Co, 2016, 17 (1), pp.77-97. ⟨10.1075/is.17.1.04and⟩ (2016)
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| 95 |
Identity Construction and Language Use by Immigrant Women in a Microenterprise Development Program
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In: Dissertations and Theses (2016)
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| 96 |
Lexical bundles in authentic and textbook english business emails : a corpus-based comparative study ...
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| 98 |
Explaining Employees' Reactions towards a Cross-Border Merger : The Role of English Language Fluency
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In: ISSN: 0025-181X ; Management International Review ; https://hal.archives-ouvertes.fr/hal-02313401 ; Management International Review, Management International Review, 2015, pp.775-800 P (2015)
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| 99 |
International evidence on the impact of adopting English as an external reporting language
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In: ISSN: 0047-2506 ; EISSN: 1478-6990 ; Journal of International Business Studies ; https://hal-hec.archives-ouvertes.fr/hal-01147676 ; Journal of International Business Studies, Palgrave Macmillan, 2015, 46 (4), pp.180-205. ⟨10.1057/jibs.2014.33⟩ (2015)
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