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LEXICAL-SEMANTIC AND LINGUOCULTURAL STUDY OF TERMS IN ENGLISH AND UZBEK ...
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Analysis of Destination Images in the Emerging Ski Market: The Case Study in the Host City of the 2022 Beijing Winter Olympic Games
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In: Sustainability; Volume 14; Issue 1; Pages: 555 (2022)
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Abstract:
This study aims to propose a text mining framework suitable for destination image (DI) research based on UGC (User Generated Content), which combines the LDA (Latent Dirichlet Allocation) model and sentiment analysis method based on custom rules and lexicon to identify and analyze the DI in the emerging ski market. The ski resorts in the host city of the 2022 Winter Olympic Games are selected as a case study. The findings reveal that (1) 9 image attributes, out of which two image attributes have not been identified before in winter destination studies, namely beginner suitability and ticketing service. (2) In the past seven snow seasons, the negative sentiment of tourists has shown a continuous downward trend. The positive sentiment has exhibited a slow upward trend. (3) For tourists from destination countries affected by the Winter Olympic Games, the destination image will be improved when the destination meets their expectations. When the destination cannot meet their expectations, the tourists still believe that the holding of the Winter Olympic will enhance the destination’s situation. The theoretical and managerial implications of these findings are discussed.
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Keyword:
destination image; LDA model; mega-sport events; sentiment analysis; ski destination
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URL: https://doi.org/10.3390/su14010555
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Le processus d’institutionnalisation du football féminin au prisme des politiques publiques égalitaires : une exception française ?
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In: Explorer le champ lexical de l’égalité femme/homme ; https://hal-univ-artois.archives-ouvertes.fr/hal-03409021 ; Fanny Vasseur. Explorer le champ lexical de l’égalité femme/homme, Artois Presse Université, 2021 (2021)
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« Allianz-Arena, Orange Vélodrome & Co: zum Werbepotenzial kommerzieller Namen von Sportplätzen im deutsch-französischen Vergleich »
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In: Werbende Namen ; https://hal.archives-ouvertes.fr/hal-03343734 ; Werbende Namen, Mainzer Akademie der Wissenschaften, Sep 2021, Mainz, Germany (2021)
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Les valeurs de l'Olympisme dans et par le discours : topique instituante et dynamique du sens
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In: ISSN: 2729-3548 ; Espaces Linguistiques ; https://hal.archives-ouvertes.fr/hal-03540221 ; Espaces Linguistiques, Faculté des Lettres et Sciences Humaines - Université de Limoges, 2021, Du cinétisme des systèmes de valeurs au sémantisme des modalités, 3 ; https://www.unilim.fr/espaces-linguistiques/387&file=1 (2021)
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Проблема культурологического измерения спорта как социокультурного феномена ... : The Problem of the Culturological Dimension of Sport as a Sociocultural Phenomenon ...
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Monologizität ... : Monologisches Sprechen in Theatertexten seit den 1960er Jahren und im Gegenwartstheater ...
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Les valeurs de l’Olympisme dans et par le discours : topique instituante et dynamique du sens
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CONOTAȚIILE METAFOREI CONCEPTUALE SPORTIVE ÎN DISCURSUL POLITIC ...
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CONOTAȚIILE METAFOREI CONCEPTUALE SPORTIVE ÎN DISCURSUL POLITIC ...
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