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The potential of adjectival tourism for the promotion of a tourism destination
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42 |
Liderança para Inovação nos Setores de Hospitalidade e Turismo: Revisão Integrativa da Literatura / Leadership for Innovation in Hospitality and Tourism: Integrative Literature Review
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In: ROSA DOS VENTOS - Turismo e Hospitalidade; v. 13, n. 1 (2021): Revista Rosa dos Ventos - Turismo e Hospitalidade ; 2178-9061 (2021)
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Pós-Graduação em Turismo no Brasil: Uma Análise Bibliométrica e de Redes Sociais / Tourism Graduate Programs in Brazil: A Bibliometric and Social Networks Analysis
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In: ROSA DOS VENTOS - Turismo e Hospitalidade; v. 13, n. 4 (2021): Revista Rosa dos Ventos - Turismo e Hospitalidade ; 2178-9061 (2021)
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Turismo Étnico Indígena no Amazonas: Mitos e Territórios que Contam Histórias / Indigenous Ethnic Tourism in Amazonas: Myths and Territories that Tell Stories
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In: ROSA DOS VENTOS - Turismo e Hospitalidade; v. 13, n. 3 (2021): Encarte: Especial México ; 2178-9061 (2021)
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English for international tourism: The promotion of Brescia and its province
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Poli, F. (orcid:0000-0002-6441-1592); Piotti, S (orcid:0000-0003-0836-8080). - : EDUCatt, 2021. : country:ITA, 2021. : place:Milano -- ITA, 2021
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Abstract:
The paper aims to describe the use of English in a context of international tourism. This is done through a corpus-based analysis of the website of Bresciatourism, a non-profit company that promotes Brescia and its territory both in Italy and abroad. The methodology adopted combines corpus linguistics methods with a socio-linguistic approach to the analysis of the verbal technique of keywords and keying (i.e. the notion of keyness at the lexical and semantic levels). The data presented provide some empirical findings to the discussion of how this verbal technique, variously discussed in semiotics (Dann 1996) as one of the strategies which realise the rhetoric of tourism, is used in a specific context of international tourism, and how the strategy correlates to either one or another of the three major theoretical perspectives on tourism discussed in semiotics - the perspective of play; perspective of strangerhood; perspective of authenticity. A brief conclusion is drawn before a short presentation of the potential interest of these findings for the ESP and ELF domains is put forward.
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Keyword:
English for Tourism; Settore L-LIN/12 - LINGUA E TRADUZIONE - LINGUA INGLESE
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URL: http://hdl.handle.net/10807/191643
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Sustainability of community-based theatre: A case study of Repertory Invercargill
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Tourism language properties determining successful marketing process ; Propiedades del lenguaje turístico que determinan el éxito del proceso de marketing
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In: Revista Internacional de Turismo, Empresa y Territorio (RITUREM) 5(1), 17-30 (2021) (2021)
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The future of music concerts and tourism in dystopian times
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FOOD TOURISM AS A CURRENT TREND IN MODERN CULTURE ; ГАСТРОНОМИЧЕСКИЙ ТУРИЗМ КАК АКТУАЛЬНЫЙ ТРЕНД СОВРЕМЕННОЙ КУЛЬТУРЫ ; ГАСТРОНОМІЧНИЙ ТУРИЗМ ЯК АКТУАЛЬНИЙ ТРЕНД СУЧАСНОЇ КУЛЬТУРИ
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In: Issues in Cultural Studies; No. 37 (2021); 169-180 ; Питання культурології; № 37 (2021); 169-180 ; Вопросы культурологии; № 37 (2021); 169-180 ; 2616-4264 ; 2410-1311 (2021)
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Guimarães enquanto destino cultural: o papel dos postos de turismo
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A vertente turística da tradução e da comunicação multilingue: o caso do Posto de Turismo de Braga
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Indeed, this applies to artifacts, objects and souvenirs’. Expressing point of view in tourism research articles
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In: MAG2021 Conference Programme & Book of Abstracts, p. 55 (2021)
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Modal verbs in academic papers in the field of tourism ; Verbos modales en artículos académicos del ámbito turístico
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In: Revista Signos [ISSN 0035-0451], v. 54 (106), p. 549-574, (Agosto 2021) (2021)
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Propuesta de creación de un glosario bilingüe (español-chino) en el ámbito del turismo: guía para el turista sinohablante
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Lyu, Yunjia. - : Universitat Politècnica de València, 2021
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Tourism-related Climate Change Perspectives: Social Media Conversations about Canada’s Rocky Mountain National Parks
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In: TTRA Canada 2021 Conference (2021)
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The Inca country: el reencuadre de las noticias traducidas al inglés por la Agencia Peruana de Noticias Andina
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In: Mutatis Mutandis: Revista Latinoamericana de Traducción, ISSN 2011-799X, Vol. 14, Nº. 1, 2021, pags. 218-239 (2021)
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Exploring Language Style in Makassar Cultural Tourism
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In: ELT Worldwide: Journal of English Language Teaching, Vol 8, Iss 1, Pp 18-27 (2021) (2021)
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