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Strategic priorities for the development of sales activities of enterprises ...
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Marketing strategies for sales management of enterprises ...
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Marketing strategies for sales management of enterprises ...
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Strategic priorities for the development of sales activities of enterprises ...
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Marketing approach to strategic sales management of enterprises ...
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Marketing approach to strategic sales management of enterprises ...
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THE ESSENCE OF ACADEMIC COMMUNICATIVE COMPETENCE ... : АҚАДЕМИЯЛЫҚ КОММУНИКАТИВТІК ҚҰЗЫРЕТТІЛІКТІҢ МӘНІ ...
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NEW PROSPECTS IN LANGUAGE LEARNING FOR TRAINING A MEDICAL SPECIALIST ...
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Using marketing management to ensure competitiveness of agricultural enterprises ...
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Balanovska, Tetiana; Gogulya, Olga; Dramaretska, Krystyna; Voskolupov, Volodymyr; Holik, Viktoriia; Balanovska, Tetiana; Gogulya, Olga; Dramaretska, Krystyna; Voskolupov, Volodymyr; Holik, Viktoriia. - : Unknown, 2021
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Abstract:
Purpose. The objective of the study is to substantiate the feasibility of marketing management implementation in agricultural enterprises to ensure their competitiveness. Methodology / approach. To achieve the research objective, the dialectical method of scientific inquiry, as well as general scientific methods, such as analysis, synthesis, comparison, economic-and-mathematical modeling (balance-optimization model), visualization and generalization were used to collect, analyze, evaluate, inform and present the study results and conclusions. Results. It was substantiated that marketing management, as a prominent component of crisis management, should be introduced in agricultural enterprises to identify most promising areas of their activity within current business environment in order to ensure their competitiveness. The efficiency and prospects of organic produce farming in Ukraine have been proved, as a contribution to the improvement of the economic, social and ecological conditions in the country. It ...
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Keyword:
Agribusiness; agricultural enterprise; competitiveness; Farm Management; FOS Economics and business; Marketing; marketing management; organic agriculture; organic produce farming; organic products
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URL: https://dx.doi.org/10.22004/ag.econ.314169 https://ageconsearch.umn.edu/record/314169
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Management of reproduction of the livestock branch as the basis of its innovation-and-investment development ...
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Formation of financial potential within the strategy of sustainable economic growth of the enterprise ...
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The main directions of improving the methodology of analysis of innovation activity in modern conditions ...
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Strengthening the material and technical base of agricultural enterprises and increasing the efficiency of its implementation ...
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Determining the information flows of the accounting system in terms of strategic management of the enterprise ...
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The main directions of improving the methodology of analysis of innovation activity in modern conditions ...
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Management of troubled banks by the level of their financial literacy ...
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Management of troubled banks by the level of their financial literacy ...
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Comprehensive assessment of the level of financial stability of the banking system ...
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