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“I Will Punish Everyone”: Themes of Masculinity, Race, and Privilege in the Writings of Mass Shooters
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In: Sociology Theses (2022)
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Discursive practices of coloniality on Grindr app: pathologized homoerotic masculinity ; Práticas discursivas de colonialidade no aplicativo Grindr: a masculinidade homoerótica patologizada
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In: Entrepalavras; v. 11, n. 3 (11): Linguagem e Tecnologia; 255-276 (2022)
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Traditional Masculinity and Toxic Masculinity in Superhero Films: A Content Analysis
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In: Seaver College Research And Scholarly Achievement Symposium (2021)
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Glorification of masculinity in the advertisements of Kool shaving cream or foam ...
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Abstract:
The present study is an investigation of the advertisements of Kool shaving foam/cream to find out the masculine biases and discourses by analyzing the speeches, linguistic and literary devices, character portrayal and physical setting of the advertisements. Three advertisements of Kool shaving cream, which are retrieved from the YouTube, are taken as samples in this research. Qualitative approach has been adopted to interpret the data. For the findings, analysis and discussion critical discourse analysis (CDA) based on Fairclough’s three-dimension approach is applied. The analysis reveals that while circulating and advertising of Kool shaving foam/cream the advertisers have concurrently disseminated patriarchal ideologies and masculine discourses that have long been being lived out in our society as discursive practices. It is also found that at the end of each sample advertisement it is the veneration of masculinity, not the circulation of the product, which is significantly highlighted. The research ...
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Keyword:
Advertisement, Kool, Masculinity, Discourse, Critical Discourse Analysis
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URL: https://zenodo.org/record/4945038 https://dx.doi.org/10.5281/zenodo.4945038
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Glorification of masculinity in the advertisements of Kool shaving cream or foam ...
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Sexualität - Geschlecht - Affekt: Sexuelle Scripts als Palimpsest in literarischen Erzähltexten und zeitgenössischen theoretischen Debatten
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In: Gender Studies ; 326 (2021)
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The weight of the voice: Gender, privilege, and qualic apperception
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In: Toronto Working Papers in Linguistics; Vol 43 No 1 (2021): Special issue on language and gender diversity ; 1718-3510 ; 1705-8619 (2021)
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Cultural values in American and Spanish TV advertising at the beginning of COVID-19 pandemic
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'Come on! He Has Never Cooked in His Life!' New Alternative Masculinities Putting Everything in Its Place
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"Can Anybody See?": Masculinities in Musical Theatre and Post-Secondary Musical Theatre Training
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Linguistic variation and social practices of normative masculinity : authority and multifunctional humour in a Dublin sports club
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BLLDB
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UB Frankfurt Linguistik
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A problematised critical approach ... : Constructions of metrosexualities in the UK and Malaysia ...
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Sonic Waves of Grain: Paul Harvey's American Evangelism ...
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Inscoe, J. - : Maryland Shared Open Access Repository, 2020
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Multivariate Intra-Sexual Selection on Men’s Perceptions of Male Facial Morphology
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Abusive and Supportive Leadership Effects on Masculinity & Aggression towards Women
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Metasemiotic Projects and Lifestyle Media: Formulating Commodities as Resources for Identity Enactment
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In: Russian Journal of Linguistics, Vol 24, Iss 1, Pp 117-136 (2020) (2020)
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Mediatized Taiwanese Mandarin: A Text-mining Approach to Speaker Stereotypes
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In: Open Linguistics, Vol 6, Iss 1, Pp 611-625 (2020) (2020)
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Straight Men Come Out: Queer Eye and the Path to a More Mindful Masculinity
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In: All Graduate Plan B and other Reports (2020)
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