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The Effect Of The Hemispheres Of The Brain And The Tone Of Voice On Persuasion ...
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Abstract:
This study investigates whether participants experience different levels of persuasion depending on the hemisphere of the brain and the tone of voice. The experiment was performed on 96 volunteer undergraduate students taking an introductory course in psychology. The participants took part in a 2 x 3 (Hemisphere: left, right x Tone of Voice: positive, neutral, negative) Mixed Factorial Design to measure how much a person was persuaded. Results showed that the hemisphere of the brain and the tone of voice used did not significantly affect the results individually. Furthermore, there was no interaction effect. Therefore, the hemispheres of the brain and the tone of voice employed play insignificant roles in persuading a person. ... : {"references": ["Slaughter, V., Peterson, C., & Moore, C. (2013). I Can Talk You Into It: Theory of Mind and Persuasion Behavior in Young Children. Developmental Psychology, 49(2), 227-231. doi: 10.1037/a0028280.", "Simons, H., Morreal, J., & Gronbeck, B. (2001). Persuasion in Society. London: Sage Publications.", "Hall, J. (1980). Voice tone and persuasion. Journal of Personality and Social Psychology, 38(6), 924-934.", "Cambridge dictionaries online. (2001). Cambridge University Press.", "Paquette-Smith, M., & Johnson, E. K. (2016). I Don't Like the Tone of Your Voice: Infants Use Vocal Affect to Socially Evaluate Others. Infancy, 21(1), 104-121. Doi: 10.1111/infa.12098.", "Mehrabian, A., & Wiener, M. (1967). Decoding of inconsistent communications. Journal of Personality and Social Psychology, 6(1), 109-114.", "Mehrabian, A. (1971). Silent messages. Belmont, CA: Wadsworth Pub.", "Wurm, L. H., Vakoch, D. A., Strasser, M. R., Calin-Jageman, R., & Ross, S. E. (2001). Speech perception and ...
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Keyword:
brain hemisphere; Dichotic listening; persuasion.; tone of voice
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URL: https://zenodo.org/record/1130275
https://dx.doi.org/10.5281/zenodo.1130275
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The Effect Of The Hemispheres Of The Brain And The Tone Of Voice On Persuasion ...
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