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РЕКЛАМА – НУТҚИЙ ТАЪСИР ОМИЛИ СИФАТИДА ... : ADVERTISING AS A FACTOR OF SPEECH IMPACT ...
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El andaluz en la publicidad: niveles de lengua y contenido del mensaje ; The andalusian language in advertising: language levels and message content
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In: Pragmalingüística, (29), 227-244 (2022)
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COVID-19: рекламное противостояние в разных странах ; COVID-19: The Advertising Confrotation in Different Countries
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Argumentación y tabú en publicidad
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In: Onomázein: Revista de lingüística, filología y traducción de la Pontificia Universidad Católica de Chile, ISSN 0718-5758, Nº. 55, 2022, pags. 115-132 (2022)
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#publicitésociétale: quand le numérique devient un outil de sensibilisation
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In: ISSN: 1023-2044 ; Bulletin suisse de Linguistique appliquée ; https://hal.archives-ouvertes.fr/hal-03502387 ; Bulletin suisse de Linguistique appliquée, Neuchâtel : Institut de linguistique de l'Université, 2021 (2021)
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Abstract:
International audience ; This paper aims to deal with social advertising from a linguistic perspective and to focus on the intrinsic relationship between awareness campaigns, and digital tools and medias. The main theoretical resources will be drawn from critical discourse analysis and argumentation analysis, as well as web writing. The corpus will include 15 campaigns, promoted by public institutions, private companies and non-profit organisations. All of the campaigns were publicised in France between 2018 and 2019 and were diffused on social networks (Facebook, Twitter and Instagram). The analysis will focus on the linguistic features and the role of digital tools in these campaigns, in order to understand their impact on the argumentative and persuasive aim of the message. First, the characteristics and the function of hashtags and links will be explored, so as to see how they can have a performative function and how they contribute to interdiscursivity. Secondly, some examples of interactive campaigns will be examined, in order to figure out how discourse strategies and digital medias are combined to create a dialogue with the recipient of the message.
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Keyword:
[SHS.LANGUE]Humanities and Social Sciences/Linguistics; analyse du discours; argumentation; campagnes sociétales; critical discourse analysis; digital tools; interactivité; interactivity; outils numériques; publicité sociétale; social advertising; social campaigns
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URL: https://hal.archives-ouvertes.fr/hal-03502387 https://hal.archives-ouvertes.fr/hal-03502387/document https://hal.archives-ouvertes.fr/hal-03502387/file/%23publicit%C3%A9soci%C3%A9tale_Elena%20GALLO.pdf
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ОСОБЕННОСТИ ТРЕЙЛЕРА КАК ЖАНРА РЕКЛАМНОГО ДИСКУРСА ... : FEATURES OF THE TRAILER AS A GENRE OF ADVERTISING DISCOURSE ...
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ЛИНГВОПРАГМАТИЧЕСКИЕ МАРКЕРЫ РУССКОЯЗЫЧНОГО И НЕМЕЦКОЯЗЫЧНОГО ДИСКУРСА МЕДИЦИНСКОЙ РЕКЛАМЫ ... : LINGUOPRAGMATIC MARKERS OF RUSSIAN AND GERMAN MEDICAL ADVERTISING DISCOURSE ...
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Е.В. Полянина. - : Иностранные языки в контексте межкультурной коммуникации, 2021
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Объективация эстетического мотива в рекламных текстах ... : Aesthetic motive realization in advertising texts ...
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СТИЛИСТИЧЕСКИЕ ОСОБЕННОСТИ СОЦИАЛЬНОЙ РЕКЛАМЫ ЭКОЛОГИЧЕСКОЙ НАПРАВЛЕННОСТИ В КИТАЙСКОМ МЕДИА ДИСКУРСЕ ... : STYLISTIC ASPECTS OF ENVIRONMENTAL SOCIAL ADVERTISING IN CHINESE MEDIA DISCOURSE ...
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ОСОБЕННОСТИ РЕПРЕЗЕНТАЦИИ МУЖСКОГО ГЕНДЕРНОГО СТЕРЕОТИПА В НЕМЕЦКОЯЗЫЧНОМ РЕКЛАМНОМ ДИСКУРСЕ ... : REPRESENTATION OF THE MALE GENDER STEREOTYPE IN GERMAN ADVERTISING DISCOURSE ...
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КОГНИТИВНЫЕ МОТИВЫ ТУРИСТИЧЕСКОЙ РЕКЛАМЫ ... : THE COGNITIVE MOTIVES OF TOURIST ADVERTISING ...
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La chispa de la rima: rasgos de oralidad en la poesía española reciente
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\"Clica aqui no meu canal!\": mediações e produções de sentidos do consumo para meninas no YouTube ; Click here on my channel!: mediations and productions of consumption meanings for girls on YouTube.
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Meira, Karla de Melo Alves. - : Biblioteca Digital de Teses e Dissertações da USP, 2021. : Universidade de São Paulo, 2021. : Escola de Comunicações e Artes, 2021
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THE MECHANISM OF IMAGE FORMATION IN ENGLISH MEDIA DISCOURSE TEXTS ; МЕХАНІЗМ ФОРМУВАННЯ ОБРАЗУ В АНГЛІЙСЬКИХ ТЕКСТАХ МЕДІА ДИСКУРСУ
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In: Youth & market; No. 2/188 (2021) ; Молодь і ринок; № 2/188 (2021) ; 2617-0825 ; 2308-4634 ; 10.24919/2617-0825.2/188.2021 (2021)
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FUNCTIONAL ASPECT OF VERBAL SELF-AFFIRMATION IN ADVERTISING ... : ФУНКЦИОНАЛЬНЫЙ АСПЕКТ ВЕРБАЛЬНОГО САМОУТВЕРЖДЕНИЯ В РЕКЛАМЕ ...
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ОСОБЕННОСТИ РЕПРЕЗЕНТАЦИИ И ПЕРЕВОДА СКРЫТЫХ РЕКЛАМНЫХ ПОСТОВ В АНГЛОЯЗЫЧНОМ ИНСТАГРАМЕ ... : REPRESENTATION AND TRANSLATION FEATURES OF HIDDEN ADVERTISING POSTS IN ENGLISH INSTAGRAM ...
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THE LANGUAGE OF ADVERTISEMENTS AND DISCOURSE ANALYSIS OF THE SLOGANS OF DOMESTIC COMPANIES ... : ЖАРНАМА ТІЛІ ЖӘНЕ ОТАНДЫҚ КОМПАНИЯЛАРДА ҚОЛДАНЫЛАТЫН ЖАРНАМА СЛОГАНДАРЫНА ДИСКУРСИВТІ ТАЛДАУ ...
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Configuración histórica del discurso publicitario como lengua de especialidad : recursos lingüísticos y enunciativos. El anuncio impreso a finales del siglo XVIII
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Ивентоним как рекламно-информативный тип имени собственного ; Eventonym: A Specifi c Type of Advertising Proper Name
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Особенности смысловой структуры рекламных сообщений в сети Instagram ; Features of the Semantic Structure of Advertising Text in Social Network Instagram
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