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РЕКЛАМА – НУТҚИЙ ТАЪСИР ОМИЛИ СИФАТИДА ... : ADVERTISING AS A FACTOR OF SPEECH IMPACT ...
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El andaluz en la publicidad: niveles de lengua y contenido del mensaje ; The andalusian language in advertising: language levels and message content
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In: Pragmalingüística, (29), 227-244 (2022)
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COVID-19: рекламное противостояние в разных странах ; COVID-19: The Advertising Confrotation in Different Countries
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Argumentación y tabú en publicidad
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In: Onomázein: Revista de lingüística, filología y traducción de la Pontificia Universidad Católica de Chile, ISSN 0718-5758, Nº. 55, 2022, pags. 115-132 (2022)
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#publicitésociétale: quand le numérique devient un outil de sensibilisation
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In: ISSN: 1023-2044 ; Bulletin suisse de Linguistique appliquée ; https://hal.archives-ouvertes.fr/hal-03502387 ; Bulletin suisse de Linguistique appliquée, Neuchâtel : Institut de linguistique de l'Université, 2021 (2021)
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ОСОБЕННОСТИ ТРЕЙЛЕРА КАК ЖАНРА РЕКЛАМНОГО ДИСКУРСА ... : FEATURES OF THE TRAILER AS A GENRE OF ADVERTISING DISCOURSE ...
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ЛИНГВОПРАГМАТИЧЕСКИЕ МАРКЕРЫ РУССКОЯЗЫЧНОГО И НЕМЕЦКОЯЗЫЧНОГО ДИСКУРСА МЕДИЦИНСКОЙ РЕКЛАМЫ ... : LINGUOPRAGMATIC MARKERS OF RUSSIAN AND GERMAN MEDICAL ADVERTISING DISCOURSE ...
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Е.В. Полянина. - : Иностранные языки в контексте межкультурной коммуникации, 2021
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Объективация эстетического мотива в рекламных текстах ... : Aesthetic motive realization in advertising texts ...
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СТИЛИСТИЧЕСКИЕ ОСОБЕННОСТИ СОЦИАЛЬНОЙ РЕКЛАМЫ ЭКОЛОГИЧЕСКОЙ НАПРАВЛЕННОСТИ В КИТАЙСКОМ МЕДИА ДИСКУРСЕ ... : STYLISTIC ASPECTS OF ENVIRONMENTAL SOCIAL ADVERTISING IN CHINESE MEDIA DISCOURSE ...
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ОСОБЕННОСТИ РЕПРЕЗЕНТАЦИИ МУЖСКОГО ГЕНДЕРНОГО СТЕРЕОТИПА В НЕМЕЦКОЯЗЫЧНОМ РЕКЛАМНОМ ДИСКУРСЕ ... : REPRESENTATION OF THE MALE GENDER STEREOTYPE IN GERMAN ADVERTISING DISCOURSE ...
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КОГНИТИВНЫЕ МОТИВЫ ТУРИСТИЧЕСКОЙ РЕКЛАМЫ ... : THE COGNITIVE MOTIVES OF TOURIST ADVERTISING ...
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La chispa de la rima: rasgos de oralidad en la poesía española reciente
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\"Clica aqui no meu canal!\": mediações e produções de sentidos do consumo para meninas no YouTube ; Click here on my channel!: mediations and productions of consumption meanings for girls on YouTube.
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Meira, Karla de Melo Alves. - : Biblioteca Digital de Teses e Dissertações da USP, 2021. : Universidade de São Paulo, 2021. : Escola de Comunicações e Artes, 2021
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THE MECHANISM OF IMAGE FORMATION IN ENGLISH MEDIA DISCOURSE TEXTS ; МЕХАНІЗМ ФОРМУВАННЯ ОБРАЗУ В АНГЛІЙСЬКИХ ТЕКСТАХ МЕДІА ДИСКУРСУ
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In: Youth & market; No. 2/188 (2021) ; Молодь і ринок; № 2/188 (2021) ; 2617-0825 ; 2308-4634 ; 10.24919/2617-0825.2/188.2021 (2021)
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Abstract:
The article is devoted to the mechanisms of creating images in English-language texts of media discourse. In the course of the work, the main positions of linguists on the allocation of media discourse in the paradigm of discourse research are highlighted, the concept of image in media discourse is defined, and the main lexical, phraseological, syntactic and stylistic means of forming media images of political leaders, show business stars and advertising goods (services) in English-language texts of media discourse are highlighted based on analyzed newspaper articles and advertising videos. Media discourse as a multidisciplinary sphere of research has always attracted attention of various scholars. Much attention has been paid to the analysis of media discourse within three approaches: structural, functional and thematic that is connected with media discourse formation, functioning and perception. Within these approaches media discourse is defined as a functionally predetermined type of discourse that combines processes and products of communication in mass media field. The main properties of media discourse include media content, mass orientation, integrity, polycode nature and openness. Media discourse can be classified according to the communicative functions into publicistic, advertising and PR-discourses. According to the channels of media discourse actualization, the latter is divided into the texts of tele, radio- and computer discourses. The functions of media texts include informative, regulating, educational, function of entertainment, phatic and function of advertising. Media discourse in foreign linguistic studies is analyzed within the context of specification of its topics and themes, as well as determining effective strategies of certain media discourse functioning. The issue of media discourse analysis is of great interest to many foreign researchers. Media discourse is characterized by a large majority of images that are used to attract the attention of the audience, form certain attitude to people or things and to make such images memorable. In the context of the study, such images as an image of a political leader, an image of a show-business celebrity and an image of an advertised product (service) are considered to the most relevant. These three types of images are excessively employed in media discourse and can be characterized with account of language means used for their formation. The research based on examination of lexical, syntactical and stylistic means used for image foregrounding in media discourse have shown that in order to create an image of a politician such means as neologisms, colloquial words, phraseological units and clichйs, metaphors and detachments are employed. The images of British celebrities are characterized by the usage of neologisms, colloquial words, detachments and epithets. In British advertising discourse, the images are formed with the help of neologisms, allusions and repetitions. ; Статтю присвячено механізмам створення образів в англійськомовних текстах медійного дискурсу. У ході роботи висвітлено основні позиції лінгвістів щодо виокремлення медійного дискурсу в парадигмі дослідження дискурсів, визначено поняття образу в медійному дискурсі, а також виділено основні лексичні, фразеологічні, синтаксичні та стилістичні засоби формування медійних образів політичних лідерів, зірок шоу-бізнесу та рекламних товарів (послуг) в англійськомовних текстах медійного дискурсу на основі проаналізованих газетних статей та рекламних відео.
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Keyword:
advertising image; image; image of a politician; image of a show business star; media discourse; медійний дискурс; образ; образ зірки шоу-бізнесу; образ політика; рекламний образ
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URL: http://mir.dspu.edu.ua/article/view/226022
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FUNCTIONAL ASPECT OF VERBAL SELF-AFFIRMATION IN ADVERTISING ... : ФУНКЦИОНАЛЬНЫЙ АСПЕКТ ВЕРБАЛЬНОГО САМОУТВЕРЖДЕНИЯ В РЕКЛАМЕ ...
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ОСОБЕННОСТИ РЕПРЕЗЕНТАЦИИ И ПЕРЕВОДА СКРЫТЫХ РЕКЛАМНЫХ ПОСТОВ В АНГЛОЯЗЫЧНОМ ИНСТАГРАМЕ ... : REPRESENTATION AND TRANSLATION FEATURES OF HIDDEN ADVERTISING POSTS IN ENGLISH INSTAGRAM ...
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THE LANGUAGE OF ADVERTISEMENTS AND DISCOURSE ANALYSIS OF THE SLOGANS OF DOMESTIC COMPANIES ... : ЖАРНАМА ТІЛІ ЖӘНЕ ОТАНДЫҚ КОМПАНИЯЛАРДА ҚОЛДАНЫЛАТЫН ЖАРНАМА СЛОГАНДАРЫНА ДИСКУРСИВТІ ТАЛДАУ ...
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Configuración histórica del discurso publicitario como lengua de especialidad : recursos lingüísticos y enunciativos. El anuncio impreso a finales del siglo XVIII
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Ивентоним как рекламно-информативный тип имени собственного ; Eventonym: A Specifi c Type of Advertising Proper Name
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Особенности смысловой структуры рекламных сообщений в сети Instagram ; Features of the Semantic Structure of Advertising Text in Social Network Instagram
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