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'Building a new public idea about language'? : multilingualism and language learning in the post-Brexit UK
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Towards a Comparison of Greek and Roman Politeness
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In: Peter Barrios-Lech (2022)
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What is so Plautine about Plautine Language? Computers and the Style of Early Latin Drama
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In: Peter Barrios-Lech (2022)
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Putting on a Fronto: Persona and Patterns of Language in Fronto’s correspondence
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In: Peter Barrios-Lech (2022)
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“Language thinking” from the perspective of systemic linguistics
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In: Russian Journal of Linguistics, Vol 26, Iss 1, Pp 224-244 (2022) (2022)
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The negotiation of authorial persona in dissertations literature review and discussion sections
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In: Russian Journal of Linguistics, Vol 26, Iss 1, Pp 51-73 (2022) (2022)
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A perceptual study of language chunking in Estonian
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In: Open Linguistics, Vol 8, Iss 1, Pp 1-26 (2022) (2022)
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A comparative corpus stylistic analysis of thematization and characterization in Gordimer’s My Son’s Story and Coetzee’s Disgrace
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In: Open Linguistics, Vol 8, Iss 1, Pp 46-64 (2022) (2022)
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Structural and semantic congruence of Bulgarian, Russian and English set expressions: Contrastive-typological research
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In: Russian Journal of Linguistics, Vol 26, Iss 1, Pp 95-115 (2022) (2022)
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Universality vs. cultural specificity of anger metaphors and metonymies in English and Vietnamese idioms
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In: Russian Journal of Linguistics, Vol 26, Iss 1, Pp 74-94 (2022) (2022)
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Pragmatic and stylistic persperctives on British and American COVID-19 cartoons
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In: Russian Journal of Linguistics, Vol 26, Iss 1, Pp 162-193 (2022) (2022)
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Abstract:
The research aims to compare and contrast British and American visual communication texts which are based on the combination on semiotically diverse modes. Using Multimodal Critical Discourse Analysis the paper explores the way a specific segment of reality - the COVID-19 pandemic - is covered in political cartoons that employ the same language but are grounded in different cultural settings. To this end, a contrastive analysis of editorial cartoons used in British and American mass media was carried out. The sample encompasses 130 British and 130 American graphical texts published in 2020-2021 on the web sites of The Guardian and U.S. News World Report . The article focuses on the way the new meaning is produced due to the interaction of visual and verbal modes using the information shared by members of a specific linguacultural community. At first the pragmatic and functional properties of the sample texts are examined, then the stylistic features of the texts verbal components are studied. Taking a functional perspective, the research reveals the marked differences in two respective samples: the British COVID-19 cartoons criticize the governments policies, whereas the American ones do not only satirize but also acclaim, creating a positive image of those responsible for vaccination production and rolling out. They tend to use slogans to mobilize the public, performing the function typical of political posters. Drawing on the stylistic analysis of linguistic resources, the paper analyzes the differences in registers and rhetorical means used by British and American cartoonists to shape their messages. Both pragmatic aspects of the cartoons and the choice of stylistic devices used in their linguistic elements proved to be culture-specific, despite the similarity of issues the texts address. The research elucidates the way the cultural landscape affects the meaning-building processes in multimodal texts that employ different variants of the same language.
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Keyword:
cartoon; cartoon stylistics; covid-19; multimodal text; P1-1091; Philology. Linguistics; political communication; pragmatic properties
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URL: https://doaj.org/article/a84c9620815449daa2ea463f7416236d https://doi.org/10.22363/2687-0088-27107
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Phylogenetic trees: Grammar versus vocabulary
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In: Russian Journal of Linguistics, Vol 26, Iss 1, Pp 31-50 (2022) (2022)
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On explaining stable dialect features: A real- and apparent-time study on the variable (en) in Austrian base dialects
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In: Open Linguistics, Vol 8, Iss 1, Pp 65-86 (2022) (2022)
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Metaphors of cancer in the Arabic language: An analysis of the use of metaphors in the online narratives of breast cancer patients
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In: Open Linguistics, Vol 8, Iss 1, Pp 27-45 (2022) (2022)
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Prices are rising, wages are falling: Argument structure of verbs denoting ‘increase’ and ‘decrease’ in the Russian language
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In: Russian Journal of Linguistics, Vol 26, Iss 1, Pp 194-223 (2022) (2022)
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A very unpredictable ‘person’: A corpus-based approach to suppletion in West Polesian
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In: Russian Journal of Linguistics, Vol 26, Iss 1, Pp 116-138 (2022) (2022)
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método de pesquisa e análise da variação e mudança linguísticas em Grammaticas da Lingua Portugueza
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In: Domínios de Lingu@gem, Vol 16, Iss 2, Pp 524-553 (2022) (2022)
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Semântica Cultural e Diversidade Linguística Regional
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In: Domínios de Lingu@gem, Vol 16, Iss 1, Pp 230-254 (2022) (2022)
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Competência leitora em espanhol
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In: Domínios de Lingu@gem, Vol 16, Iss 1, Pp 183-209 (2022) (2022)
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Manejos subjetivos na formação de professores
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In: Domínios de Lingu@gem, Vol 16, Iss 1, Pp 298-326 (2022) (2022)
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