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1
Localizing Rural Acadian Identities: Social and Ethnic Reproduction in Pomquet, Nova Scotia
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2
INNOVATIVE APPROACHES AND METHODS IN TEACHING FOREIGN LANGUAGES ...
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3
INNOVATIVE APPROACHES AND METHODS IN TEACHING FOREIGN LANGUAGES ...
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4
Preparing the grounds for emancipation. Explaining commoning as an emancipatory mechanism through dialectical social theory
Bergame, Nathalie; Borgström, Sara; Milestad, Rebecka. - : KTH, Strategiska hållbarhetsstudier, 2022. : SAGE Publications, 2022
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5
Soziale Arbeit als Arbeit am Gemeinwesen: Ein theoretischer Begründungsrahmen
May, Michael. - : Verlag Barbara Budrich, 2022. : DEU, 2022. : Opladen, 2022
In: 14 ; Beiträge zur Sozialraumforschung ; 192 (2022)
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6
Jargon
Brown, Zachary. - 2021
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7
Cross-Cultural Researchers' Positionality in Immigrant Health Research: Reflections on Conducting Research on Chinese Immigrants' Experiences in the United States
Chen, Lei; Tse, Hin Wing; Wu, Deborah. - : eScholarship, University of California, 2021
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8
The New Face of Caregiving: Multidimensional Factors of Caregiver Burden Among Young Adult Caregivers
Demko, Courtney Marie. - : eScholarship, University of California, 2021
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9
Brand conversation: Linguistic practices on social media in the light of face-work theory
In: ISSN: 2051-5707 ; Recherche et Applications en Marketing (English Edition) ; https://hal.archives-ouvertes.fr/hal-03049134 ; Recherche et Applications en Marketing (English Edition), SAGE Publications, 2021, ⟨10.1177/2051570720974511⟩ (2021)
Abstract: International audience ; The rise of social media has resulted in brand-consumer interaction and more frequent conversations between consumers and brand representatives. To better understand how this "brand conversation" occurs, our research employs face-work theory and explores ambivalent consumer perceptions towards brand linguistic practices. Specifically, our results show how "threatening" messages (according to face-work theory) can be accepted by consumers, while "flattering" messages can be rejected. These paradoxical situations can be explained by brand relationships and the commercial and symbolic brand status. By identifying the specific features of brand-consumer interactions in the light of face-work, we propose a decision-making tool for brand management and community management practices.
Keyword: [SHS.GESTION]Humanities and Social Sciences/Business administration; [SHS]Humanities and Social Sciences; brands; conversation; digital; face-work; JEL: M - Business Administration and Business Economics • Marketing • Accounting • Personnel Economics; JEL: M - Business Administration and Business Economics • Marketing • Accounting • Personnel Economics/M.M3 - Marketing and Advertising; norms; social media
URL: https://hal.archives-ouvertes.fr/hal-03049134/document
https://doi.org/10.1177/2051570720974511
https://hal.archives-ouvertes.fr/hal-03049134
https://hal.archives-ouvertes.fr/hal-03049134/file/andriuzzi_michel-brand_conversation.pdf
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10
Brand conversation: Linguistic practices on social media in the light of face-work theory ; La conversation de marque : pratiques linguistiques sur les médias sociaux selon la théorie du face-work
In: Recherches et applications en Marketing ; https://hal.archives-ouvertes.fr/hal-03021314 ; Recherches et applications en Marketing, 2021, ⟨10.1177/0767370120962610⟩ (2021)
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11
Online Counselling and Psychosocial Interventions–Practice and Research Workshop: Risk Assessment ...
Burback, Lisa. - : HKU Data Repository, 2021
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12
Online Counselling and Psychosocial Interventions for digital generations: Good practices – overseas experiences ...
Burback, Lisa. - : HKU Data Repository, 2021
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13
Online Counselling and Psychosocial Interventions for digital generations: Good practices – overseas experiences ...
Burback, Lisa. - : HKU Data Repository, 2021
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14
Online Counselling and Psychosocial Interventions–Practice and Research Workshop: Risk Assessment ...
Burback, Lisa. - : HKU Data Repository, 2021
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15
Nonviolent Communication: A Scoping Review / Preregistration ...
McMahon, Sheila. - : Open Science Framework, 2021
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16
Mechanisms of Behavioral Change in a Culturally-Adapted MI with Latino Heavy Drinkers AIM ONE, R01, AA025485, NIAAA ...
Magill, Molly. - : Open Science Framework, 2021
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17
International Bilingual Journal of Culture, Anthropology and Linguistics ...
Pal, Patitpaban. - : Open Science Framework, 2021
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18
Telehealth in school-based health services: A scoping review protocol ...
Knobl, Erin. - : Open Science Framework, 2021
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19
Adaptations for Dialectical Behavior Therapy based on Client Identity Constructs ...
Aunon, Frances. - : Open Science Framework, 2021
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20
Interprofessional Education and Collaboration (IPE/C) ...
Moser, Albine; Faculty Working Group IPE/C. - : Zuyd University of Applied Sciences, 2021
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