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A Scoping Review of Teaching Practices for Linguistically Diverse Students in Ontario
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Exploring elementary teachers’ facilitation of discussion in developing students’ mathematical agency
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“We just do us”: Exploring the Language Use and Cultural Identity of Intercultural Couples in Auckland
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The slíbhín and the créatúr: an examination of the lived experiences of regional or minority language users within the criminal justice System
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In: McEvoy, Géaróidín (2022) The slíbhín and the créatúr: an examination of the lived experiences of regional or minority language users within the criminal justice System. PhD thesis, Dublin City University. (2022)
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Struggle Gives Birth to Solidarity: The Lived Experiences of Trans Spectrum College Students in Red States Since the 2016 U.S. Presidential Election
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"You used 'elle,' so now you're a girl": Discursive possibilities for a non-binary teenager in French class
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In: L2 Journal, vol 14, iss 3 (2022)
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Racialized Experiences of Language Identities: Spanish Heritage Learners Studying Spanish in a Non-Heritage Country
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In: L2 Journal, vol 14, iss 3 (2022)
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Rabelais, Cohen, and the Francophone world: Linguistic incorrectness as a poetic principle ; Rabelais, Cohen et la francophonie : l’impropriété langagière comme principe poétique
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In: Revue d’Histoire littéraire de la France ; https://hal.archives-ouvertes.fr/hal-03579057 ; Revue d’Histoire littéraire de la France, Classiques Garnier, 2022, Revue d'Histoire littéraire de la France 1 – 2022, 122e année, n° 1, 1 – 2022 (122e année, n° 1), pp.165-183. ⟨10.48611/isbn.978-2-406-12822-9.p.0165⟩ ; https://classiques-garnier.com/revue-d-histoire-litteraire-de-la-france-1-2022-122e-annee-n-1-varia-rabelais-cohen-et-la-francophonie-l-impropriete-langagiere-comme-principe-poetique.html (2022)
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“Un Paso Atrás, Dos Adelante” (One Step Back, Two Steps Forward): Reporting the Experiences of Spanish-Speaking Latin Americans in Canadian Workplaces ...
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ЭВОЛЮЦИЯ ЯЗЫКОВОЙ ПОЛИТИКИ В ТУРКМЕНИСТАНЕ ПЕРИОДА НЕЗАВИСИМОСТИ ... : EVOLUTION OF LANGUAGE POLICY IN TURKMENISTAN IN THE PERIOD OF INDEPENDENCE ...
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Legitimacy and legality in national identity construction ...
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MAIN PRINCIPLES OF LINGUOCULTURAL CONCEPTS IN LINGUISTICS ... : ОСНОВНЫЕ ПРИНЦИПЫ ЛИНГВОКУЛЬТУРНЫХ ПОНЯТИЙ В ЛИНГВИСТИКЕ ...
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Gender Does Not Equal Genitalia: A Review of the Implications of Inclusivity in School-Based Sexual Health Education on the Identity Development of Non-Binary and Transgender Adolescents
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In: University Honors Theses (2022)
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Psycholinguistic factors of formation associative perception of the brand ...
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Abstract:
Objective. It is determined that the relevance of the study lies in the influence of psycholinguistic factors on the formation of correct associative perception of the brand, its exact icons, which improves the management of consumer behavior and increase the overall efficiency and competitiveness of the brand. It is established that the object of research – speech communication of a brand – is a complex system of internal and external (identification) elements, the integration of which ensures long–term success of brands. The problem of interdisciplinary research of branding at the junction of marketing and psycholinguistics, the solution of which requires the joint efforts of specialists in relevant fields, is outlined. Based on the analysis of modern research, the novelty of the work is substantiated, which consists in the applied application of psycholinguistic tools for the formation of the correct associative perception of the brand. The aim of the study is to clarify the specifics of speech ...
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Keyword:
associative perception; brand; brand image; branding; identity; speech communication; sycholinguistic factors
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URL: https://dx.doi.org/10.5281/zenodo.6090164 https://zenodo.org/record/6090164
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Psycholinguistic factors of formation associative perception of the brand ...
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