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1	Psycholinguistic factors of formation associative perception of the brand ...
	STUDINSKA G.Ya.; STUDINSKIY, V.A.. - : Zenodo, 2022
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2	Psycholinguistic factors of formation associative perception of the brand ...
	STUDINSKA G.Ya.; STUDINSKIY, V.A.. - : Zenodo, 2022
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3	Branding the Digital Nomad Lifestyle - A Genre Analysis of Coworking Retreat Websites
	Nara, Prasanna. - : Auckland University of Technology, 2021
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4	The different shades of brand hate: A qualitative approach
	Pereira, J.; Loureiro, S. M. C.. - : Global Alliance of Marketing and Management Associations, 2021
	Abstract: While Brand Love has been extensively studied, Brand Hate is still in the early stages of its theoretical development. Aiming to reduce that gap, this project has three main goals: first, conduct a thorough literature review, seeking to consolidate what has been written about the concepts of love, hate, brand love, brand hate and several supportive elements such as emotions, consumer-brand relationships, brand and anti-brand communities; second, perform and code multiple semi-structured/in-depth interviews, analyse and discuss the Portuguese costumer’s perception on the topic and link it with academia; third, build a literate crossing between Marketing and Linguistics that can be used by future studies. Supporting these objectives is the Constructivist Grounded Theory methodology. Among the findings generated by this process, seven facets were uncovered: emotions are essential to the shopping experience; there is an occasional contemporaneity between diverse elements of Active Brand Hate; Negative Past Experiences was the most cited antecedent of Brand Hate; it is possible to turn Brand Hate into neutral or positive relationships, but so is the inverse; Negative Double Jeopardy should be divided into parcels; Oppositional Brand Loyalty ought be tested as another antecedent; there are dissimilar types of Brand Hostages. ; info:eu-repo/semantics/publishedVersion
	Keyword: Anti-branding communities; Brand hate; Consumer-brand relationships; Domínio/Área Científica::Ciências Sociais::Economia e Gestão; Emotions
	URL: http://hdl.handle.net/10071/22773 https://doi.org/10.15444/GMC2020.05.06.01
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5	Brand Personality Traits of World Heritage Sites: Text Mining Approach
	Hassan, Mohamed Abdalla Elsayed; Zerva, Konstantina; Aulet Serrallonga, Sílvia
	In: Sustainability, 2021, vol. 13, núm. 11, p. 6142 ; Articles publicats (D-EM) (2021)
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6	The Inca country: el reencuadre de las noticias traducidas al inglés por la Agencia Peruana de Noticias Andina
	Cama Casafranca, Melissa Erika; Olivares, Carmen
	In: Mutatis Mutandis: Revista Latinoamericana de Traducción, ISSN 2011-799X, Vol. 14, Nº. 1, 2021, pags. 218-239 (2021)
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7	Place Branding and Urban Regeneration as Dialectical Processes in Local Development Planning: A Case Study on the Western Visayas, Philippines
	Nagaynay; Lee
	In: Sustainability ; Volume 12 ; Issue 1 (2020)
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8	Building bridges - (re)branding Austria in the Eurovision Song Contest
	Aschauer, Julia. - 2020
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9	Consonant Sound Symbolism in Dietary Supplement Product Names
	Shenkar, Julia. - 2019
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10	Creating Brand Meaning: A Review and Research Agenda
	Batra, Rajeev. - : Wiley Periodicals, Inc., 2019. : Laurence Erlbaum Associates, 2019
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11	Shining Alone. Analysing Online Visibility as an Asset of the Entrepreneurial Subject ; Shining alone. Analizando la visibilidad online como activo del sujeto empresarial
	Zamora García, Javier
	In: OXIMORA Revista Internacional d'Ètica i Política; No 14: Trabajo y consumo: nuevos espacios para la reflexión ética y política (Ene-Jun 2019); 61-77 ; OXÍMORA Revista Internacional de Ética y Política; No 14: Trabajo y consumo: nuevos espacios para la reflexión ética y política (Ene-Jun 2019); 61-77 ; OXIMORA International Journal of Ethics and Politics; No 14: Trabajo y consumo: nuevos espacios para la reflexión ética y política (Ene-Jun 2019); 61-77 ; 2014-7708 (2019)
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12	A critical investigation of Bell Let’s Talk
	Vido, Jasmine
	In: Major Papers (2019)
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13	Paradox Brands: Can Brands with Contradictory Meanings be More Appealing to Consumers?
	Rodas, Maria. - 2019
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14	Are Padang City Branding Shaping Audience Consciousness: an Semiotics Analysis of Three Padang City Branding
	Fitri Adona; Yusnani Yusnani; Sri Nita
	In: Journal Polingua: Scientific Journal of Linguistics, Literature and Education, Vol 7, Iss 2, Pp 43-49 (2019) (2019)
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15	Un parti sans politique. Onomastique d’une innovation partisane : En Marche !
	Fretel, Julien
	In: Mots. Les langages du politique, n 120, 2, 2019-07-02, pp.57-71 (2019)
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16	Langue, identité et marque pays : la mise en scène de l’identité nationale. Analyse illustrée par une approche contrastive franco-danoise
	Baron, Irène; Herslund, Michael
	In: Langages, N 214, 2, 2019-06-13, pp.117-132 (2019)
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17	Projected coevalness and post-colonial tourism: the persistence of cultural hierarchy in contemporary Japanese-Taiwanese film ...
	Ong, Megan Kai Yen. - : University of Southern California Digital Library (USC.DL), 2018
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18	Securitizing language: political elites and language policy securitization in South Korea ...
	Kang, Eunice Y.. - : University of Southern California Digital Library (USC.DL), 2018
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19	A Doctor’s Name as a Brand: A Nationwide Survey on Registered Clinic Names in Taiwan
	Feng-Yuan Chu; Ying-Xiu Dai; Jui-Yao Liu...
	In: International Journal of Environmental Research and Public Health ; Volume 15 ; Issue 6 (2018)
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20	The question of authenticity in pop music: "brand Lady Gaga"
	Nelligan, Katharine. - 2018
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