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1	Psycholinguistic factors of formation associative perception of the brand ...
	STUDINSKA G.Ya.; STUDINSKIY, V.A.. - : Zenodo, 2022
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2	Psycholinguistic factors of formation associative perception of the brand ...
	STUDINSKA G.Ya.; STUDINSKIY, V.A.. - : Zenodo, 2022
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3	Branding the Digital Nomad Lifestyle - A Genre Analysis of Coworking Retreat Websites
	Nara, Prasanna. - : Auckland University of Technology, 2021
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4	The different shades of brand hate: A qualitative approach
	Pereira, J.; Loureiro, S. M. C.. - : Global Alliance of Marketing and Management Associations, 2021
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5	Brand Personality Traits of World Heritage Sites: Text Mining Approach
	Hassan, Mohamed Abdalla Elsayed; Zerva, Konstantina; Aulet Serrallonga, Sílvia
	In: Sustainability, 2021, vol. 13, núm. 11, p. 6142 ; Articles publicats (D-EM) (2021)
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6	The Inca country: el reencuadre de las noticias traducidas al inglés por la Agencia Peruana de Noticias Andina
	Cama Casafranca, Melissa Erika; Olivares, Carmen
	In: Mutatis Mutandis: Revista Latinoamericana de Traducción, ISSN 2011-799X, Vol. 14, Nº. 1, 2021, pags. 218-239 (2021)
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7	Place Branding and Urban Regeneration as Dialectical Processes in Local Development Planning: A Case Study on the Western Visayas, Philippines
	Nagaynay; Lee
	In: Sustainability ; Volume 12 ; Issue 1 (2020)
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8	Building bridges - (re)branding Austria in the Eurovision Song Contest
	Aschauer, Julia. - 2020
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9	Consonant Sound Symbolism in Dietary Supplement Product Names
	Shenkar, Julia. - 2019
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10	Creating Brand Meaning: A Review and Research Agenda
	Batra, Rajeev. - : Wiley Periodicals, Inc., 2019. : Laurence Erlbaum Associates, 2019
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11	Shining Alone. Analysing Online Visibility as an Asset of the Entrepreneurial Subject ; Shining alone. Analizando la visibilidad online como activo del sujeto empresarial
	Zamora García, Javier
	In: OXIMORA Revista Internacional d'Ètica i Política; No 14: Trabajo y consumo: nuevos espacios para la reflexión ética y política (Ene-Jun 2019); 61-77 ; OXÍMORA Revista Internacional de Ética y Política; No 14: Trabajo y consumo: nuevos espacios para la reflexión ética y política (Ene-Jun 2019); 61-77 ; OXIMORA International Journal of Ethics and Politics; No 14: Trabajo y consumo: nuevos espacios para la reflexión ética y política (Ene-Jun 2019); 61-77 ; 2014-7708 (2019)
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12	A critical investigation of Bell Let’s Talk
	Vido, Jasmine
	In: Major Papers (2019)
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13	Paradox Brands: Can Brands with Contradictory Meanings be More Appealing to Consumers?
	Rodas, Maria. - 2019
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14	Are Padang City Branding Shaping Audience Consciousness: an Semiotics Analysis of Three Padang City Branding
	Fitri Adona; Yusnani Yusnani; Sri Nita
	In: Journal Polingua: Scientific Journal of Linguistics, Literature and Education, Vol 7, Iss 2, Pp 43-49 (2019) (2019)
	Abstract: One form of city marketing that is currently developing is the provision of city image or city branding. Brands can have 6 levels of understanding namely attributes, benefits, cultural values, personality, and users. Cultural values are very different, especially around socially embedded issues such as status, gender, family, ethics, and customs. City branding helps influence "transfer of value" by establishing a relationship between what culture sees as a desired city and a particular product. This research is a study of the city branding of Padang city or a brand that is considered to belong to Padang City, namely "Padang Your Motherland", "Serenity of Minangkabau", and "Padang Taste". To what extent does three brand of padang city influence consumer awareness of the values of Minangkabau culture that is dominantly adopted by the people of Padang City? Semiotic analysis and personal interviews were used to answer this research question. Some consumers are less aware of the commercial objectives of these three city branding. They don't seem to know much about the intentions of city branding makers "to play with their consciousness".
	Keyword: city branding; culture; Education (General); L7-991; Literature (General); padang; PN1-6790; semiotics; values
	URL: https://doaj.org/article/48ec8119fbe04ae095cc624c8225900a https://doi.org/10.30630/polingua.v7i2.73
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15	Un parti sans politique. Onomastique d’une innovation partisane : En Marche !
	Fretel, Julien
	In: Mots. Les langages du politique, n 120, 2, 2019-07-02, pp.57-71 (2019)
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16	Langue, identité et marque pays : la mise en scène de l’identité nationale. Analyse illustrée par une approche contrastive franco-danoise
	Baron, Irène; Herslund, Michael
	In: Langages, N 214, 2, 2019-06-13, pp.117-132 (2019)
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17	Projected coevalness and post-colonial tourism: the persistence of cultural hierarchy in contemporary Japanese-Taiwanese film ...
	Ong, Megan Kai Yen. - : University of Southern California Digital Library (USC.DL), 2018
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18	Securitizing language: political elites and language policy securitization in South Korea ...
	Kang, Eunice Y.. - : University of Southern California Digital Library (USC.DL), 2018
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19	A Doctor’s Name as a Brand: A Nationwide Survey on Registered Clinic Names in Taiwan
	Feng-Yuan Chu; Ying-Xiu Dai; Jui-Yao Liu...
	In: International Journal of Environmental Research and Public Health ; Volume 15 ; Issue 6 (2018)
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20	The question of authenticity in pop music: "brand Lady Gaga"
	Nelligan, Katharine. - 2018
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