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Rethinking the frequency code : a meta-analytic review of the role of acoustic body size in communicative phenomena ...
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Rethinking the frequency code: a meta-analytic review of the role of acoustic body size in communicative phenomena
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In: Philos Trans R Soc Lond B Biol Sci (2021)
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Impoliteness, Identity and Power in Korean: Critical Discourse Analysis and Perception Study of Impoliteness
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The sound of soft alcohol: Crossmodal associations between interjections and liquor
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Abstract:
An increasing number of studies reveal crossmodal correspondences between speech sounds and perceptual features such as shape and size. In this study, we show that an interjection Koreans produce when downing a shot of liquor reliably triggers crossmodal associations in American English, German, Spanish, and Chinese listeners who do not speak Korean. Based on how this sound is used in advertising campaigns for the Korean liquor soju, we derive predictions for different crossmodal associations. Our experiments show that the same speech sound is reliably associated with various perceptual, affective, and social meanings. This demonstrates what we call the ‘pluripotentiality’ of iconicity, that is, the same speech sound is able to trigger a web of interrelated mental associations across different dimensions. We argue that the specific semantic associations evoked by iconic stimuli depend on the task, with iconic meanings having a ‘latent’ quality that becomes ‘actual’ in specific semantic contexts. We outline implications for theories of iconicity and advertising.
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Research Article
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URL: https://doi.org/10.1371/journal.pone.0220449 http://www.ncbi.nlm.nih.gov/pubmed/31393912 http://www.ncbi.nlm.nih.gov/pmc/articles/PMC6687133/
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Agency at Play: Impoliteness and Korean Language in Online Interactions
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Cross-linguistic Influence in the L2 Acquisition of Korean Case Particles by Japanese-Speaking and English-Speaking Learners: L1-L2 Proximity and Learner Perceptions
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