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1
Transdisciplinary Analysis of a Corpus of French Newsreels: The ANTRACT Project
In: ISSN: 1938-4122 ; Digital Humanities Quarterly ; https://hal.archives-ouvertes.fr/hal-03166755 ; Digital Humanities Quarterly, Alliance of Digital Humanities, 2021, Special Issue on AudioVisual Data in DH, 15 (1) ; http://digitalhumanities.org/dhq/ (2021)
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2
WHAT YOU DO OR WHAT YOU SAY? AN EXAMINATION OF ANALYST REACTIONS TO PROTOTYPICAL AND NON-PROTOTYPICAL CEOS LINGUISTIC AND COMPETITIVE BEHAVIORS
In: Theses and Dissertations--Management (2021)
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3
Tourism-related Climate Change Perspectives: Social Media Conversations about Canada’s Rocky Mountain National Parks
In: TTRA Canada 2021 Conference (2021)
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4
Assessing Topical Homogeneity with Word Embedding and Distance Matrices
In: School of Information Studies - Faculty Scholarship (2020)
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5
Cell Phone Ethnography: Mixed Methods and the Brand Consumer Relationship
In: Masters Theses (2016)
Abstract: Overall, the goal of this study is to identify and differentiate the various motivations and cultural influences that can be used to explain consumer behavior. In doing so, this study hopes to facilitate the development of new and innovative marketing strategies, providing a new research design for the ethnographer’s toolkit. More importantly, this model can give shape to new constructs and new variables for further empirical testing in the field through quantitative and qualitative methods. By blending the two approaches, using qualitative interpretive anthropological analysis by field study with quantitative sentiment analysis adapted from market researcher Jeffery Breen’s (2012) methodology, this paper seeks to accurately interpret the complex human element of what creates brand-loyalty and sentiment while uncovering factors that influence the biggest decision of all—the actual purchase.
Keyword: advertising; Advertising and Promotion Management; and Historical Methodologies; Anthropological Linguistics and Sociolinguistics; Communication Technology and New Media; Comparative; Computational Linguistics; consumer behavior; Management Sciences and Quantitative Methods; marketing; mixed methods; Qualitative; Quantitative; sentiment analysis; Social and Cultural Anthropology; social media
URL: https://trace.tennessee.edu/utk_gradthes/3761
https://trace.tennessee.edu/cgi/viewcontent.cgi?article=4957&context=utk_gradthes
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6
Improving Intelligence Analysis With Decision Science
In: Management Papers (2015)
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7
Cross-Linguistic Validation of a Unidimensional Scale for Cosmopolitanism
In: Mark Cleveland (2014)
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8
An Empirical Investigation of Student Evaluations of Instruction - The Relative Importance of Factors
In: Managerial Sciences Faculty Publications (2012)
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9
Strategic Asymmetric Multicultural Alliances in Business
In: All Antioch University Dissertations & Theses (2010)
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10
Translating Science into Practice: Developing a Decision Making Training Tool
In: Elizabeth Lazzara (2010)
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11
Graduate Committee Minutes
In: Graduate Committee Minutes (2010)
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12
The Influence of Leader Humor on Relationships between Leader Behavior and Follower Outcomes
In: Management Department Faculty Publications (2009)
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13
An Analysis of Ecological and Social Rationality: When are Lexicographic Heuristics Preferred?
In: Managerial Sciences Dissertations (2008)
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14
The trust experience from the truster's perspective: A theoretical discussion and experiment
In: Social Science - Dissertations (2007)
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15
Use of Exemplar Surveys to Reveal Implicit Types of Intelligence
In: Leadership Institute Faculty Publications (2002)
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16
A qualitative inquiry into the critical thinking process of hospitality management students
In: Retrospective Theses and Dissertations (2001)
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17
Reentry: procedures and strategies necessary to achieve greater capitalization of human assets in international business repatriation
In: Retrospective Theses and Dissertations (1992)
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18
Rational Data Base Standards: An Examination of the 1978 CODASYL DDLC Report
In: Management Papers (1979)
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