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All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year Sort by creator [A → Z]' creator [Z → A]' publishing year ↑ (asc)' publishing year ↓ (desc)' title [A → Z]' title [Z → A]' Simple Search Hits 1 – 17 of 17 1 Psycholinguistic factors of formation associative perception of the brand ... STUDINSKA G.Ya.; STUDINSKIY, V.A.. - : Zenodo, 2022 BASE Show details 2 Psycholinguistic factors of formation associative perception of the brand ... STUDINSKA G.Ya.; STUDINSKIY, V.A.. - : Zenodo, 2022 BASE Show details 3 Storytelling and Image in Brand Communication Brîndușa-Mariana Amălăncei In: Argumentum: Journal of the Seminar of Discursive Logic, Argumentation Theory and Rhetoric, Vol 19, Iss 1, Pp 85-101 (2021) (2021) BASE Show details 4 Reputación digital en redes sociales. La adecuación y corrección lingüística como factor determinante de la imagen de marca Pascual Ortuño, María del Mar. - : Universitat Oberta de Catalunya (UOC), 2020 BASE Show details 5 “Taking it for granted”: The utilization of pragmatic aspects in entertainment news reporting on Instagram Alya Khalisah; Harwintha Yuhria Anjarningsih In: Indonesian Journal of Applied Linguistics, Vol 9, Iss 3, Pp 508-516 (2020) (2020) BASE Show details 6 Leveraging a luxury fashion brand through social media Romão, Maria Teresa; Moro, Sérgio; Rita, Paulo. - : Amsterdam: Elsevier, 2019 BASE Show details 7 Semantic Types of Personification in Design Advertising Texts ... Lyashenko, Elena. - : Southern Federal University, 2018 BASE Show details 8 Design as a strategic asset in visual city branding ... Kim, Seo Young. - : Lancaster University, 2017 Abstract: This thesis aims to investigate city branding via the design of tourism websites. The research scheme is shaped by the main themes of this research in city branding via tourism websites, cultural attractions and visual design. Specifically, this research attempts to identify city branding strategies using the visual impact of primary attractions and associated components via the representation of well-designed tourism websites. In comparison to the approach driven by marketing or linguistics in the majority of existing literature and theories, this research positioned its academic character in visual design-led city branding. In developing the research, a primary research question on the subject was posited: How does the design context of the tourism websites enhance city branding? To specifically examine connected topics identifying answers to the question, two subsequent questions and five research propositions were formulated within the body of the thesis. The research design, which provides substantial ... Keyword: Brand communication; City branding; Design strategy; Tourism websites; Visual culture; Visual image URL: http://www.research.lancs.ac.uk/portal/en/publications/design-as-a-strategic-asset-in-visual-city-branding(67b427fe-fd53-40c5-a666-f4f5b96b0ca8).html https://dx.doi.org/10.17635/lancaster/thesis/93 BASE Hide details 9 Promoting the city image and involving the community: Milan and the 2017 European Best Destination Competition M. Bait. - 2017 BASE Show details 10 ПРАВОВЫЕ МЕХАНИЗМЫ СОЗДАНИЯ И ЗАЩИТЫ ИМИДЖА КОММЕРСАНТА ХАРИТОНОВА Ю.С.. - : Федеральное государственное бюджетное образовательное учреждение высшего профессионального образования «Пермский государственный национальный исследовательский университет», 2016 BASE Show details 11 СПЕЦИФИКА И ФУНКЦИИ МИФОДИЗАЙНА В СОВРЕМЕННОМ PR-ДИСКУРСЕ КАЗИЕВА ДИАНА АХМАТОВНА. - : Федеральное государственное бюджетное образовательное учреждение высшего профессионального образования «Российский университет дружбы народов», 2016 BASE Show details 12 СПЕЦИФИКА СОЗДАНИЯ И ПРОДВИЖЕНИЯ КУЛЬТУРНОГО БРЕНДА ОМСКОЙ ОБЛАСТИ СТАРЦЕВА А.С.. - : Федеральное государственное образовательное учреждение высшего профессионального образования «Кемеровский государственный университет культуры и искусств», 2015 BASE Show details 13 Collateral damage: un-intended brand-association effects of American in-language Hispanic advertising on the non-Spanish speaking consumer Carmona Cortes, Enrique. - 2013 BASE Show details 14 Humor and Brand Image-Shaping: A Content Analysis of "America Runs on Dunkin" Campaign Television Advertisements Fang, Yilin In: Masters Theses (2011) BASE Show details 15 Barcelona, destinació turística. Promoció pública, turismes, imatges i ciutat (1888-2010) Palou i Rubio, Saida. - : Universitat de Barcelona, 2011 In: TDX (Tesis Doctorals en Xarxa) (2011) BASE Show details 16 The semiology of Changing Brand Image Combe, Ian; Crowther, David; Greenland, Steven J.. - : Emerald Publishing Limited, 2003 BASE Show details 17 students from the University of the Basque Country Perceptions Of Tuenti; Facebook Among In: http://www.revistalatinacs.org/11/art/925_UPV/RLCS_art925EN.pdf BASE Show details

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