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Hits 61 – 80 of 91

61
New Zealanders on the net: discourses of national identities in cyberspace
Smith, Philippa Karen. - : Auckland University of Technology, 2012
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62
The linguistics of self-branding and micro-celebrity in Twitter : The role of hashtags
Page, Ruth. - : SAGE Publications, 2012
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63
Managing sensory expectations concerning products and brands: Capitalizing on the potential of sound and shape symbolism
In: Symplectic Elements at Oxford ; Web of Science (Lite) (http://apps.webofknowledge.com/summary.do) ; Scopus (http://www.scopus.com/home.url) ; CrossRef (2012)
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64
Терминосистема «брендинг» в русском языке: формирование, гармонизация и перевод ; The Terminological System Branding in the Russian Language: Formation, Harmonization and Translation
Chistova, Elena V.; Чистова, Е.В.. - : Сибирский федеральный университет. Siberian Federal University., 2012
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65
La dénomination comme trace du passé et enjeu. L'exemple des universités parisiennes
In: Mots. Les langages du politique, n 96, 2, 2012-02-14, pp.65-80 (2012)
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66
The metacognitive cue of fluency on taste perception
Aysan, Ummugulsum. - : Brock University, 2011
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67
A propos de l’intégration de l’icône forme architecturale dans le paysage de la ville à travers le Branding
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68
Assessing the shapes and speech sounds that people associate with chocolate samples varying in cocoa content
In: Symplectic Elements at Oxford ; Web of Science (Lite) (http://apps.webofknowledge.com/summary.do) ; Scopus (http://www.scopus.com/home.url) ; CrossRef (2011)
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69
A systemic functional approach to place identity: a case study of the city of Wollongong
Baxter, Jessica. - : School of Management and Marketing, 2011
In: University of Wollongong Thesis Collection 1954-2016 (2011)
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70
Phonetic symbolism and children's brand name preferences
Lowrey, Tina; Baxter, Stacey. - : Emerald Group Publishing, 2011
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71
La conversion à la conversation : le succès d’un succédané
In: Communication & langages, N 169, 3, 2011-09-01, pp.23-37 (2011)
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72
Un sigle politique à haute valeur de marque. Le cas de ZP dans les élections générales en Espagne en 2004
In: Mots. Les langages du politique, n 95, 1, 2011-06-27, pp.99-108 (2011)
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73
From Cradle to Playpen: the management of Chineseness in developmental state Singapore
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74
From Cradle to Playpen: the management of Chineseness in developmental state Singapore
Lee, Daphnee Hui Lin. - : Canberra, ACT : The Australian National University, 2010
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75
From Cradle to Playpen: the management of Chineseness in developmental state Singapore ...
Lee, Daphnee Hui Lin. - : Canberra, ACT : The Australian National University, 2010
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76
From Cradle to Playpen: the management of Chineseness in developmental state Singapore ...
Lee, Daphnee Hui Lin. - : Canberra, ACT : The Australian National University, 2010
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77
From Cradle to Playpen: the management of Chineseness in developmental state Singapore ...
Lee, Daphnee Hui Lin. - : Canberra, ACT : The Australian National University, 2010
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78
From Cradle to Playpen: the management of Chineseness in developmental state Singapore ...
Lee, Daphnee Hui Lin. - : Canberra, ACT : The Australian National University, 2010
Abstract: The way Chineseness is managed by the state in ethnic Chinese majority nations is examined as a late-industrializing initiative. Using Singapore as the case study, identifications with Chineseness were studied for the key themes within late-industrializing discourse constructions. Chinese Singaporean respondents were asked for their interpretation of Chineseness in relation to their Western expatriate and Chinese mainlander colleagues. In some cases, Orientalist constructions emerged. This inquiry found the moderating factors of Orientalist discourse replications to be the respondent’s childhood socioeconomic background and linguistic primacy. The findings lent insights to the persistence of Orientalist constructions amongst individuals in late-industrializing societies. Insights as to how late-industrializing discourses constructions are moderated by factors distinctive from first-mover ones were sought. These insights enrich the theoretical framework of nation branding studies, a recent offshoot of nation ...
Keyword: Chineseness, state intervention, ethnic management, nation-states, late-industrialization, late-industrializing nations, Singapore, case study, Orientalist discourse constructions, Chinese Singaporean, East-West dichotomy, childhood socioeconomic background, linguistic primacy, nation branding, marcotted developmentalism, accelerated economic development, dual hegemony, political economy, developmental state, race and ethnicity, cross-cultural economic activity, multinational corporation
URL: https://dx.doi.org/10.25911/5d4d539c639e1
https://openresearch-repository.anu.edu.au/handle/1885/49385
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79
Modeling in Branding: a critical ethnography approach
El-Amir, Ayman; Burt, Steven. - : Emerald, 2010
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80
A propos de l’intégration de l’icône forme architecturale dans le paysage de la ville à travers le Branding
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