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All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year Sort by creator [A → Z]' creator [Z → A]' publishing year ↑ (asc)' publishing year ↓ (desc)' title [A → Z]' title [Z → A]' Simple Search Page: 1 2 Hits 1 – 20 of 29 1 Discourse constructions in English: meaning, form and hierarchies: A study from the point of view of the Lexical Constructional Model Iza Erviti, Aneider. - : Universidad de La Rioja (España), 2017 BASE Show details 2 Approaching the utopia of a global brand : the relevance of image schemas as multimodal resources for the branding industry Pérez Hernández, Lorena In: Multimodality and cognitive linguistics (Amsterdam, 2015), p. 61-78 MPI für Psycholinguistik Show details 3 Expanding the figurative continuum to multimodal settings. Patterns of interaction of multimodal metaphor and metonymy in advertising Pérez Sobrino, Paula. - : Universidad de La Rioja (España), 2015 BASE Show details 4 Cognitive grounding for cross-cultural commercial communication Pérez Hernández, Lorena In: Cognitive linguistics. - Berlin ; Boston, Mass. : de Gruyter Mouton 25 (2014) 2, 203-248 OLC Linguistik Show details 5 A pragmatic-cognitive approach to brand names: a case study of Rioja wine brands Pérez Hernández, Lorena In: Names. - Abingdon, OX : Taylor & Francis 61 (2013) 1, 33-46 BLLDB OLC Linguistik Show details 6 Illocutionary constructions: (multiple source)-in-target metonymies, illocutionary ICMs, and specification links Pérez Hernández, Lorena In: Language & communication. - New York, NY [u.a.] : Elsevier 33 (2013) 2, 128-149 OLC Linguistik Show details 7 Approaching the utopia of a global brand: The relevance of image schemas as multimodal resources for the branding industry Pérez Hernández, Lorena In: Review of cognitive linguistics. - Amsterdam [u.a.] : Benjamins 11 (2013) 2, 285-302 OLC Linguistik Show details 8 Illocutionary constructions: (multiple source)-in-target metonymies, illocutionary ICMs, and specification links Pérez Hernández, Lorena In: Language & communication. - New York, NY [u.a.] : Elsevier 33 (2013) 2, 128-149 BLLDB Show details 9 Construcciones ilocutivas en inglés: un estudio desde el punto de vista del Modelo Léxico Construccional Campo Martínez, Nuria del. - : Universidad de La Rioja (España), 2012 BASE Show details 10 Saying something for a particular purpose: constructional compatibility and constructional families Pérez Hernández, Lorena In: Revista española de lingüística aplicada, ISSN 0213-2028, Vol. 25, 2012, pags. 189-210 (2012) BASE Show details 11 Cognitive tools for successful branding Pérez Hernández, Lorena In: Applied linguistics. - Oxford : Oxford Univ. Press 32 (2011) 4, 369-388 BLLDB OLC Linguistik Show details 12 The contemporary theory of metaphor: myths, developments and challenges Ruiz de Mendoza Ibáñez, Francisco José; Pérez Hernández, Lorena In: Metaphor and symbol. - Philadelphia : Routledge, Taylor & Francis Group 26 (2011) 3, 161-185 BLLDB OLC Linguistik Show details 13 Introduction to the Special Thematic Volume Gonzálvez García, Francisco; Peña Cervel, María Sandra; Pérez Hernández, Lorena In: Review of cognitive linguistics. - Amsterdam [u.a.] : Benjamins 9 (2011) 1, 1-10 OLC Linguistik Show details 14 Cognitive Tools For Successful Branding Pérez Hernández, Lorena. - : Oxford University Press, 2011 Abstract: This article aims to fill a gap in current studies on the semantics of branding. Through the analysis of a number of well-known international brand names, we provide ample evidence supporting the claim that a finite set of cognitive operations, such as those of domain reduction and expansion, mitigation, and strengthening, among others, can account for the drawing of inferences on the basis of the cue provided by the brand name. Such conceptual mechanisms are often randomly and unconsciously used in the process of building a new brand name. Nevertheless, this article argues that their systematic use results in (i) an increase in the degree of suggestiveness and semantic richness of the brand name, (ii) a lower risk of generating negative associations and connotations, and (iii) higher cognitive economy in the interpretation of brand names on the part of the potential consumer. In doing so, these cognitive operations arise as powerful tools for the task of creating safe and successful brand names. Keyword: Article URL: http://applij.oxfordjournals.org/cgi/content/short/amr004v1 https://doi.org/10.1093/applin/amr004 BASE Hide details 15 A Lexical-Constructional Analysis of Verbs of Speech ; Análisis léxico-construccional de verbos de habla Pérez Hernández, Lorena In: Círculo de Lingüística Aplicada a la Comunicación; Vol. 40 (2009); 62-92 ; 1576-4737 (2009) BASE Show details 16 Grammatical metonymy and metaphor: a case study of italian morphology Pérez Hernández, Lorena; Díez Velasco, Olga Isabel In: Revista española de lingüística aplicada, ISSN 0213-2028, Vol. 17-18, 2004-2005, pags. 81-95 (2004) BASE Show details 17 Metonymy and pragmatic inferencing Panther, Klaus-Uwe (Hrsg.); Thornburg, Linda L. (Hrsg.); Ruiz de Mendoza Ibáñez, Francisco José (Mitarb.)... In: Pragmatics & beyond. New series. - Amsterdam ; Philadelphia, Pa. : Benjamins (2003) 113, X, 280 BLLDB Show details 18 Grounding, semantic motivation, and conceptual interaction in indirect directive speech acts Pérez Hernández, Lorena; Ruiz de Mendoza Ibáñez, Francisco José In: Journal of pragmatics. - Amsterdam [u.a.] : Elsevier 34 (2002) 3, 259-284 BLLDB Show details 19 Grounding, semantic motivation, and conceptual interaction in indirect directive speech acts Pérez Hernández, Lorena; Ruiz de Mendoza, Francisco José In: Journal of pragmatics. - Amsterdam [u.a.] : Elsevier 34 (2002) 3, 259-284 OLC Linguistik Show details 20 Grounding, semantic motivation, and conceptual interaction in indirect directive speech acts Pérez Hernández, Lorena; Ruiz de Mendoza Ibáñez, Francisco José In: Journal of Pragmatics (JoP) 34 (2002) 3, 259-284 IDS Bibliografie zur Gesprächsforschung Page: 1 2

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