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Hits 1 – 20 of 91
1
Psycholinguistic factors of formation associative perception of the brand ...
STUDINSKA G.Ya.
;
STUDINSKIY, V.A.
. - : Zenodo, 2022
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2
Psycholinguistic factors of formation associative perception of the brand ...
STUDINSKA G.Ya.
;
STUDINSKIY, V.A.
. - : Zenodo, 2022
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3
Branding the Digital Nomad Lifestyle - A Genre Analysis of Coworking Retreat Websites
Nara, Prasanna
. - : Auckland University of Technology, 2021
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4
The different shades of brand hate: A qualitative approach
Pereira, J.
;
Loureiro, S. M. C.
. - : Global Alliance of Marketing and Management Associations, 2021
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5
Brand Personality Traits of World Heritage Sites: Text Mining Approach
Hassan, Mohamed Abdalla Elsayed
;
Zerva, Konstantina
;
Aulet Serrallonga, Sílvia
In: Sustainability, 2021, vol. 13, núm. 11, p. 6142 ; Articles publicats (D-EM) (2021)
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6
The Inca country: el reencuadre de las noticias traducidas al inglés por la Agencia Peruana de Noticias Andina
Cama Casafranca, Melissa Erika
;
Olivares, Carmen
In: Mutatis Mutandis: Revista Latinoamericana de Traducción, ISSN 2011-799X, Vol. 14, Nº. 1, 2021, pags. 218-239 (2021)
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7
Place Branding and Urban Regeneration as Dialectical Processes in Local Development Planning: A Case Study on the Western Visayas, Philippines
Nagaynay
;
Lee
In: Sustainability ; Volume 12 ; Issue 1 (2020)
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8
Building bridges - (re)branding Austria in the Eurovision Song Contest
Aschauer, Julia
. - 2020
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9
Consonant Sound Symbolism in Dietary Supplement Product Names
Shenkar, Julia
. - 2019
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10
Creating Brand Meaning: A Review and Research Agenda
Batra, Rajeev
. - : Wiley Periodicals, Inc., 2019. : Laurence Erlbaum Associates, 2019
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11
Shining Alone. Analysing Online Visibility as an Asset of the Entrepreneurial Subject ; Shining alone. Analizando la visibilidad online como activo del sujeto empresarial
Zamora García, Javier
In: OXIMORA Revista Internacional d'Ètica i Política; No 14: Trabajo y consumo: nuevos espacios para la reflexión ética y política (Ene-Jun 2019); 61-77 ; OXÍMORA Revista Internacional de Ética y Política; No 14: Trabajo y consumo: nuevos espacios para la reflexión ética y política (Ene-Jun 2019); 61-77 ; OXIMORA International Journal of Ethics and Politics; No 14: Trabajo y consumo: nuevos espacios para la reflexión ética y política (Ene-Jun 2019); 61-77 ; 2014-7708 (2019)
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12
A critical investigation of Bell Let’s Talk
Vido, Jasmine
In: Major Papers (2019)
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13
Paradox Brands: Can Brands with Contradictory Meanings be More Appealing to Consumers?
Rodas, Maria
. - 2019
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14
Are Padang City Branding Shaping Audience Consciousness: an Semiotics Analysis of Three Padang City Branding
Fitri Adona
;
Yusnani Yusnani
;
Sri Nita
In: Journal Polingua: Scientific Journal of Linguistics, Literature and Education, Vol 7, Iss 2, Pp 43-49 (2019) (2019)
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15
Un parti sans politique. Onomastique d’une innovation partisane : En Marche !
Fretel, Julien
In: Mots. Les langages du politique, n 120, 2, 2019-07-02, pp.57-71 (2019)
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16
Langue, identité et marque pays : la mise en scène de l’identité nationale. Analyse illustrée par une approche contrastive franco-danoise
Baron, Irène
;
Herslund, Michael
In: Langages, N 214, 2, 2019-06-13, pp.117-132 (2019)
Abstract:
L’article étudie le rôle méconnu du lexique dans la construction de l’identité nationale. Cette dernière tire, en effet, son origine de récits puisés dans l’histoire du pays. Or, de tels récits présupposent le langage pour leur élaboration et leur diffusion. C’est donc la langue commune (nationale) qui va leur fournir les concepts-clés et leur conférer leur spécificité. Le rôle déterminant du lexique comme système de conceptualisation se retrouve dans la présentation de la nation à l’étranger (le nation branding ou « marque pays »), qui n’est autre que la mise en scène de l’identité nationale articulée à partir des mots de la langue. L’analyse est illustrée par une approche comparative franco-danoise. ; The article studies the underestimated role of the lexicon in the construction of national identity. This identity is, in fact, a product of narratives from the nation’s history. Since such narratives presuppose language in order to be elaborated and diffused, it is the common (national) language that provides their key concepts and gives them their specificity. The determining role of the lexicon as a system of conceptualisation is also seen in the presentation of the nation to foreigners (nation branding), which is nothing but the staging of the national identity through the words provided by the language. The analysis is illustrated by a comparative approach to French and Danish.
Keyword:
identité nationale
;
lexical typology
;
marque pays
;
nation branding
;
national identity
;
typologie lexicale
;
visions du monde
;
world view
URL:
https://www.cairn.info/article.php?ID_ARTICLE=LANG_214_0117
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17
Projected coevalness and post-colonial tourism: the persistence of cultural hierarchy in contemporary Japanese-Taiwanese film ...
Ong, Megan Kai Yen
. - : University of Southern California Digital Library (USC.DL), 2018
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18
Securitizing language: political elites and language policy securitization in South Korea ...
Kang, Eunice Y.
. - : University of Southern California Digital Library (USC.DL), 2018
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19
A Doctor’s Name as a Brand: A Nationwide Survey on Registered Clinic Names in Taiwan
Feng-Yuan Chu
;
Ying-Xiu Dai
;
Jui-Yao Liu
...
In: International Journal of Environmental Research and Public Health ; Volume 15 ; Issue 6 (2018)
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20
The question of authenticity in pop music: "brand Lady Gaga"
Nelligan, Katharine
. - 2018
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