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1
"Geil dabei zu sein" - Livestreams als Kommunikationsmittel rechtsextremer Proteste
In: ZRex - Zeitschrift für Rechtsextremismusforschung ; 2 ; 1 ; 72-90 (2022)
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Constructive Aggression? Multiple Roles of Aggressive Content in Political Discourse on Russian YouTube
In: Media and Communication ; 9 ; 1 ; 181-194 ; Dark Participation in Online Communication: The World of the Wicked Web (2022)
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The effect of the shaw English online channel on the EFL students’ speaking ability
In: Journal of Applied Linguistics and Literature, Vol 7, Iss 1, Pp 202-214 (2022) (2022)
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“This is not Tumblr”: critical postures of internet users about a tutorial video on YouTube ; “Isso não é Tumblr”: posturas críticas de internautas sobre um vídeo-tutorial no YouTube
In: Entrepalavras; v. 11, n. 3 (11): Linguagem e Tecnologia; 335-355 (2022)
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The Rhetoric of Psychopathology: An Interdisciplinary Approach to Understanding and Talking About Mental Health
Stigall, Regan. - 2021
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6
Italian YouTube Hate Speech Corpus
Cinelli, Matteo; Pelicon, Andraž; Mozetič, Igor. - : Jožef Stefan Institute, 2021
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English YouTube Hate Speech Corpus
Ljubešić, Nikola; Mozetič, Igor; Cinelli, Matteo. - : Jožef Stefan Institute, 2021
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8
On the Limits of Platform-Centric Research: YouTube, ASMR, and Affordance Bilingualism
In: International Journal of Communication; Vol 15 (2021); 21 ; 1932-8036 (2021)
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9
Using YouTube as the Primary Transcription and Translation Platform for Remote Corpus Work
Rice, Alexander. - : University of Hawaii Press, 2021
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From Insult to Hate Speech: Mapping Offensive Language in German User Comments on Immigration
In: Media and Communication ; 9 ; 1 ; 171-180 ; Dark Participation in Online Communication: The World of the Wicked Web (2021)
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WHITE SUPREMACISTS DECEPTIVELY USING SCREENSHOTS AS EVIDENCE: A SOCIAL SEMIOTIC APPROACH TO ANALYSING CONSPIRATORIAL YOUTUBE VIDEOS
In: AoIR Selected Papers of Internet Research; 2021: AoIR2021 ; 2162-3317 (2021)
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Draw My Life: An analysis of the quantity and typology of emotional linguistic content in self-identified female and male YouTubers’ life narratives
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Using YouTube as the Primary Transcription and Translation Platform for Remote Corpus Work
Rice, Alexander. - : University of Hawaii Press, 2021
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14
The effects of captions on L2 learners’ comprehension of vlogs
Aldukhayel, Dukhayel. - : University of Hawaii National Foreign Language Resource Center, 2021. : Center for Language & Technology, 2021. : (co-sponsored by Center for Open Educational Resources and Language Learning, University of Texas at Austin), 2021
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15
Wissenschaft auf YouTube : Interaktionsanalysen zur Anschlusskommunikation
Christ, Katharina. - : Justus-Liebig-Universität Gießen, 2021. : FB 05 - Sprache, Literatur, Kultur. Germanistik, 2021
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\"Clica aqui no meu canal!\": mediações e produções de sentidos do consumo para meninas no YouTube ; Click here on my channel!: mediations and productions of consumption meanings for girls on YouTube.
Meira, Karla de Melo Alves. - : Biblioteca Digital de Teses e Dissertações da USP, 2021. : Universidade de São Paulo, 2021. : Escola de Comunicações e Artes, 2021
Abstract: Esta dissertação discute os aspectos da mediação cultural e comunicacional (MARTÍN-BARBERO, 2015) nos vídeos com brinquedos para meninas no YouTube. O objetivo geral foi analisar a produção de sentido dos conteúdos e as mediações culturais e comunicacionais, considerando as expressividades de produtos e marcas nessa mídia, as repercussões possíveis e potencialidades de efeitos discursivos desses conteúdos nas estéticas da mediação publicitária, como práticas ritualizadas de consumo. Adotamos metodologia interdisciplinar discursiva, articulada a um viés socioantropológico, com estudo exploratório sobre os aspectos e elementos discursivos, por meio da metodologia da Análise do Discurso Crítica (ADC) (FAIRCLOUGH, 2001; 2003), considerando seus efeitos de sentidos na construção comunicacional. Aplicamos o Mapa das mediações comunicativas da cultura (MARTÍN-BARBERO, 1998) como chave de leitura dos dados, o que viabilizou observar como o uso midiático desses canais é afetado em diversas dimensões, dentre as quais elegemos a mediação formatos industriais e as submediações (LOPES 2018), tecnicidade e ritualidade, as que inferimos serem mais adequadas ao estudo proposto. A amostra teve seis vídeos com diferentes estratégias de comunicabilidade pelos gêneros, nas categorias: comercial com jingle, comercial, novelinha, unboxing review, híbrido (branded content) e unboxing. Constatamos que a ordem dos discursos segue a lógica interacional estabelecida nas relações entre crianças e brinquedos (HUIZINGA, 2014; BENJAMIN, 2002; BROUGÈRE, 2004). Na questão interdiscursiva, percebemos forte ascendência do discurso de uma sociedade tradicional, machista e também misógina. Os discursos das brincadeiras offline, as tradicionais, como de casinha e aquelas envolvendo bebês, são agora traduzidos e amplificados nas práticas sociais da internet pelo YouTube. Na análise linguística, encontramos o uso de estratégias de operação da ideologia (THOMPSON, 2011), pela utilização de dissimulação com eufemização. As imagens homologam, em seus tropos visuais, a mesma isotropia dos discursos verbais, criando a isotropia de sentidos de valores conservadores das mensagens nos vídeos. Nos rituais de consumo, pressupomos que esses vídeos no YouTube estão atrelados como elementos articuladores de transmissão de significados dos bens para os consumidores, pela presença de forte ritualização. Lançamos luz sobre um problema social, no qual atentamos para um tipo de machismo educacional sobre as meninas, pois se representa (coloca) tão somente sobre elas a responsabilidade da criação e cuidado das crianças. Antevimos que mudanças nesse campo são permeadas pelas representações de apropriações dos dispositivos tecnológicos, nos quais consideramos os padrões desiguais de gênero apresentados por aqueles que são massivos, como o YouTube e a televisão. Finalmente, compreendemos que esse cenário representa uma faceta do enquadramento midiático infantil contemporâneo, e que, sendo um estudo qualitativo, muito mais do que trazer respostas, trouxe-nos questionamentos que levam a desejar a compreensão sobre uma lógica de determinismo dada na mediação comunicativa desses dispositivos midiáticos. Vislumbramos evidentes propostas de manutenção de discurso, que não promove mudanças sociais nas relações de gênero na brincadeira midiatizada no YouTube, com consequências para a construção dos sentidos que perpetuam valores machistas. ; This dissertation discusses aspects of cultural and communicational mediation (MARTÍNBARBERO, 2015) in videos of toys for girls on YouTube. The general objective was to analyze the production and meaning of products and brands in this media in terms of their contents and cultural and communicational mediations, paying particular attention to the possible repercussions and potential discursive effects of these contents as ritualized consumption practices in the aesthetics of advertising mediation. We adopted an interdisciplinary methodology with a socio-anthropological bias for our exploratory study of the discursive aspects and elements, inspired by the methodology of Critical Discourse Analysis (CDA) (FAIRCLOUGH, 2001; 2003), to examine the meaning effects in communicational construction. We applied the Map of the Communicative Mediations of Culture (MARTÍN-BARBERO, 1998) as a key to reading the data, which made it possible to observe how the media use of these channels is affected in several dimensions, among which we chose the mediation of industrial formats and submediations (LOPES 2018), especially technicality and rituality, which we infer to be more adequate to the proposed study. The sample had six videos with different communication strategies by genres, in the categories commercial with jingle, commercial, soap opera, unboxing review, hybrid (branded content) and unboxing. We found that the order of the speeches follows the interactional logic established in the relationships between children and toys (HUIZINGA, 2014; BENJAMIN, 2002; BROUGÈRE, 2004). In the interdiscursive issue, we notice a strong ascendancy of discourse from a traditional, sexist and misogynistic society. The discourses of offline games, traditional ones, such as house games and those involving babies, are now translated and amplified in the social practices of the internet by YouTube. In linguistic analysis, we found the utilization of ideology operation strategies (THOMPSON, 2011), with multiple instances of dissimulation and euphemizing. The images ratify, in their visual tropes, an isotropy of verbal discourse leading to an isotropy of conservative values in the messages of the videos. In consumption rituals, we assume that these videos on YouTube are linked as articulating elements for the transmission of meanings of goods to consumers, due to the presence of strong ritualization. We shed light on a social problem, in which we pay attention to a type of educational sexism about girls, as the responsibility for the upbringing and care of children is only represented (placed) on them. We anticipate that changes in this field are permeated by representations of appropriations of technological devices, in which we consider the unequal gender patterns presented by massive devices such as YouTube and television. Finally, we understand that this scenario represents a facet of contemporary childrens media framing, and that, as a qualitative study, it provides more questions than answers. These questions concern the logic of determinism operative in the communicative mediation of these media devices. We glimpse evident proposals for maintaining the discourse, which does not promote social changes in gender relations in media games on YouTube, with consequences for the construction of meanings that perpetuate sexist values.
Keyword: Advertising; Canais infantis do YouTube com brinquedos; Children's YouTube Channels with Toys; Consumer Practices; Criança do gênero feminino; Female Child; Mediações e discurso; Mediations and Discourse; Práticas de consumo; Publicidade
URL: https://www.teses.usp.br/teses/disponiveis/27/27164/tde-11042022-151433/
https://doi.org/10.11606/D.27.2021.tde-11042022-151433
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17
On the conversation between female videobloggers and commentators
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18
Gender Indexicality and Perception of Intimacy in the Chinese Media: A Critical Discourse Analysis from Contemporary Urban-Themed Television Drama Serials
Wu, Tianqi. - : The University of Sydney, 2021. : Faculty of Arts and Social Sciences, Sydney School of Education and Social Work, 2021
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19
What Does a Pandemic Sound Like? The Emergence of COVID Verbal Art
In: Anthropology Publications (2021)
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20
Dependency Lengths in Speech and Writing: A Cross-Linguistic Comparison via YouDePP, a Pipeline for Scraping and Parsing YouTube Captions
In: Proceedings of the Society for Computation in Linguistics (2021)
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