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Critical Thinking and Motivation in Vocational Training and Baccalaureate: A Comparison Study of Students of Spanish Nationality, Unaccompanied Foreign Minors and Young Care Leavers
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In: International Journal of Environmental Research and Public Health; Volume 19; Issue 9; Pages: 5272 (2022)
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Active Learning Activities in a Collaborative Teacher Setting in Colours, Design and Visualisation
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In: Computers; Volume 11; Issue 5; Pages: 68 (2022)
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Early Critical Thinking in a Mandarin-Speaking Child: An Exploratory Case Study
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In: Education Sciences; Volume 12; Issue 2; Pages: 126 (2022)
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Grammar, language and norm: three concepts for thinking critically ; Gramática, língua e norma: três conceitos para pensar criticamente
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In: Domínios de Lingu@gem; Vol. 16 No. 2 (2022): Estudos sobre a relação entre gramática e língua: diversidade, unidade e métodos; 747-765 ; Domínios de Lingu@gem; v. 16 n. 2 (2022): Estudos sobre a relação entre gramática e língua: diversidade, unidade e métodos; 747-765 ; 1980-5799 (2022)
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Argumentación y tabú en publicidad
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In: Onomázein: Revista de lingüística, filología y traducción de la Pontificia Universidad Católica de Chile, ISSN 0718-5758, Nº. 55, 2022, pags. 115-132 (2022)
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Abstract:
Is the way to conceive and develop the uses of argument in an ad for an antiwrinkle cream, a luxury product, a washing machine, a mobile phone, a computer, a perfume, a sanitary towel or a condom essentially the same or different? How does advertising reason? Does the taboo have any repercussion on the argumentative strategies used by advertisers when promoting a product? In order to answer these questions, we will focus on the arguments used in advertising as a whole and particularly on those normally used for some uncomfortable products (or ‘unmentionable’ ones) such as feminine hygiene products (sanitary towels and tampons) and prophylactics. ; La manera de concebir la argumentación de un anuncio publicitario de una crema antiarrugas, un producto de lujo, una lavadora, un portátil, un ordenador, un perfume, una compresa o un preservativo ¿es en el fondo la misma o es distinta? ¿Cómo razona la publicidad? ¿Repercute de algún modo el tabú en las estrategias argumentativas empleadas por los publicitarios para vender un producto? Para responder a estas preguntas, y con fines didácticos, nos proponemos analizar las estrategias argumentativas a las que recurre la publicidad en general y, en particular, las que se utilizan para ciertos productos “incómodos” de anunciar, como por ejemplo los productos de higiene íntima y los preservativos.
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Keyword:
advertising discourse; didáctica de la argumentación; discurso publicitario; enthymeme; entimema; taboo; tabú; teaching argument for critical thinking and writing
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URL: https://dialnet.unirioja.es/servlet/oaiart?codigo=8408646
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Whose fault is it? Students’ perceptions towards the American financial system through an English for Specific Purposes class
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In: Porta Linguarum: revista internacional de didáctica de las lenguas extranjeras, ISSN 1697-7467, Nº. 37, 2022, pags. 27-45 (2022)
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Cultivating Foreign Language Learners’ Critical Thinking Skills in a Flipped Model
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In: Studies in Literature and Language; Vol 24, No 1 (2022): Studies in Literature and Language; 1-4 ; 1923-1563 ; 1923-1555 (2022)
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TEACHERS’ PERCEPTIONS AND PRACTICES OF CRITICAL THINKING INSTRUCTION IN INDONESIAN SENIOR HIGH SCHOOLS: A CASE STUDY
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In: TEFLIN Journal, Vol 33, Iss 1, Pp 1-26 (2022) (2022)
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Training in writing on digital social networks to better develop critical thinking skills ; Former à l’écriture sur les réseaux sociaux numériques pour mieux développer la pensée critique
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In: ISSN: 2610-1920 ; Adjectif : analyses et recherches sur les TICE ; https://hal.archives-ouvertes.fr/hal-03185451 ; Adjectif : analyses et recherches sur les TICE, Laboratoire Education, Discours et Apprentissages (EDA), 2021, 1 (2), pp.URL (2021)
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DIGITAL CONTENT CREATION AS A SERVICE LEARNING PROPOSAL IN LEARNING FOREIGN LANGUAGES AT HIGHER EDUCATION
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In: MOOCs, Language learning and mobility, design, integration, reuse ; https://hal.archives-ouvertes.fr/hal-03215273 ; MOOCs, Language learning and mobility, design, integration, reuse, Apr 2021, Online conference, Italy (2021)
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ПРИМЕНЕНИЕ ГРУППОВЫХ ТЕХНОЛОГИЙ В ПРЕПОДАВАНИИ ИНОСТРАННОГО ЯЗЫКА СТУДЕНТАМ-ФИЛОЛОГАМ ... : GROUP WORK STRATEGIES IN TEACHING ENGLISH TO STUDENTS OF RUSSIAN PHILOLOGY ...
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ОБУЧЕНИЕ КРИТИЧЕСКОМУ МЫШЛЕНИЮ НА ЗАНЯТИЯХ ПО АНГЛИЙСКОМУ ЯЗЫКУ ДЛЯ СТУДЕНТОВ НЕЯЗЫКОВЫХ СПЕЦИАЛЬНОСТЕЙ ... : TEACHING CRITICAL THINKING IN ENGLISH LANGUAGE CLASSES FOR NON-LINGUISTIC STUDENTS ...
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ПРИМЕНЕНИЕ РЕФЛЕКСИВНОЙ ПРАКТИКИ НА ЗАНЯТИЯХ ПО ИНОСТРАННОМУ ЯЗЫКУ В РАМКАХ УДАЛЕННОГО ОБУЧЕНИЯ ... : REFLECTION IN A LANGUAGE CLASS DURING THE PERIOD OF PANDEMIC ...
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Raising Awareness about Task Assessment Rubrics in Task Based Language Teaching ...
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Communicative Language Teaching in Support of Critical Thinking: The Role of in-Class Debate ...
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How Can Colour-coded Teaching Materials and Feedback Help Students to Increase Their Understanding of Critical Thinking Skills in a Reflective Practice Module?
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In: Irish Journal of Academic Practice (2021)
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Enhancing Critical Thinking Skills and Dispositions Through Community Dialogue in an Academic Writing Programme
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In: International Journal for the Scholarship of Teaching and Learning (2021)
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Alfabetizzazione interculturale e decolonizzazione della "democrazia inclusiva" ...
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INTERACTIVE EDUCATIONAL ENVIRONMENT AS A CONDITION OF STUDENTS’ THINKING SKILLS DEVELOPMENT ... : ИНТЕРАКТИВНАЯ ОБРАЗОВАТЕЛЬНАЯ СРЕДА КАК УСЛОВИЕ РАЗВИТИЯ МЫСЛИТЕЛЬНЫХ ОПЕРАЦИЙ У СТУДЕНТОВ ...
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Using Problem-based Tasks to Promote Higher-order Thinking Skills for TESOL MA Students in Vietnam
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In: Interdisciplinary Journal of Problem-Based Learning; Vol. 15 No. 1 (2021) ; 1541-5015 (2021)
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