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All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year Sort by creator [A → Z]' creator [Z → A]' publishing year ↑ (asc)' publishing year ↓ (desc)' title [A → Z]' title [Z → A]' Simple Search Page: 1 2 3 4 5 6 7...44 Hits 41 – 60 of 877 41 ОСОБЕННОСТИ ФУНКЦИОНИРОВАНИЯ ПРОЗВИЩНЫХ ИМЕНОВАНИЙ В МЕДИАДИСКУРСЕ ... : PECULIARITIES OF FUNCTIONING OF NICKNAMES IN THE MEDIADISCOURSE ... Гайдук И.В.; Соломатина Г.Ю.. - : НАУЧНЫЙ ЖУРНАЛ СОВРЕМЕННЫЕ ЛИНГВИСТИЧЕСКИЕ И МЕТОДИКО-ДИДАКТИЧЕСКИЕ ИССЛЕДОВАНИЯ, 2019 BASE Show details 42 Криминальная кличка: функциональный аспект ... : CRIMINAL NICKNAME: FUNCTIONAL ASPECT. ... А. И. Ускова. - : Мир науки, культуры, образования, 2019 BASE Show details 43 THE BODY AS A CONNOTATE OF OPPOSITION FRIEND :: ENEMY (in present-day Ukrainian prose) ; ТІЛО ЯК КОНОТАТ ОПОЗИЦІЇ “СВІЙ” – “ЧУЖИЙ” (на матеріалі сучасної української прози) ІВАНЕНКО, І. М.; ШАВАРДОВА, О. Ю. In: MESSENGER OF KYIV NATIONAL LINGUISTIC UNIVERSITY. Series Philology; Vol 22, No 1 (2019); 38-44 ; ВІСНИК КИЇВСЬКОГО НАЦІОНАЛЬНОГО ЛІНГВІСТИЧНОГО УНІВЕРСИТЕТУ. Серія Філологія; Том 22, № 1 (2019); 38-44 ; 2415-7333 ; 2311-0821 (2019) BASE Show details 44 MICROCOMPONENTS OF THE PRAGMATIC MEANING IN THE WORD OF THE BUSINESS TEXT Borkovska, Inna In: Новітня лінгвістика; № 4 (2019): ; 51-57 ; Advanced Linguistics; № 4 (2019): Advanced Linguistics; 51-57 ; 2663-6646 ; 2617-5339 (2019) BASE Show details 45 Ролан Барт та Юрій Лотман: пошук смислу в кінонаративі ; РОЛАН БАРТ И ЮРИЙ ЛОТМАН: ПОИСК СМЫСЛА В КИНОНАРРАТИВЕ ; ROLAND BARTHES AND YURII LOTMAN: SEARCH FOR MEANING IN FILM NARRATIVE Konstantinov, Mihael In: Вісник КНУКіМ. Серія «Мистецтвознавство»; № 41 (2019); 35-43 ; Bulletin of KNUKiM. Series in Arts; № 41 (2019); 35-43 ; Вестник КНУКиИ. Серия «Искусствоведение»; № 41 (2019); 35-43 ; 2616-4183 ; 2410-1176 (2019) BASE Show details 46 Syntactics, cognition and compositional semantics Norman, B. J. In: Russian Journal of Linguistics (2019) BASE Show details 47 Syntactics, Cognition and Compositional Semantics Boris Ju. Norman In: Russian journal of linguistics: Vestnik RUDN, Vol 23, Iss 3, Pp 714-730 (2019) (2019) BASE Show details 48 Diritti annegati - il Mediterraneo è un cimitero : origini e modificazioni di una metafora Colombo, Sara; Pirazzini, Daniela In: Metaphorik.de. - Hannover : Wehrhahn 28 (2018), 47-76 BLLDB Show details 49 Traduction des éléments connotés dans les discours prononcés à la tribune de l'Assemblée générale des Nations Unies Yurchenko, Yulia In: Propos sur l’intraduisible ; https://hal.archives-ouvertes.fr/hal-02056199 ; Olga Artyushkina; Charles Zaremba. Propos sur l’intraduisible, Aix-en-Provence : Presses universitaires de Provence, 2018, EAN électronique : 9791036523830. ⟨10.4000/books.pup.7893⟩ ; https://books.openedition.org/pup/7806 (2018) BASE Show details 50 Irony and semantic prosody revisited McIntyre, Dan In: The pragmatics of irony and banter. - Amsterdam : John Benjamins Publishing Company (2018), 81-99 BLLDB Show details 51 Diskursanalytische Untersuchung des "Strukturwandels" im Ruhrgebiet anhand des "Zeit"-Korpus (1953-2015) Leschenko, Olesia In: Sprachwissenschaft. - Heidelberg : Winter 43 (2018) 3, 343-363 BLLDB Show details 52 Warum Frühling? : Von einer dynamischen Jahreszeit Eichinger, Ludwig M. In: Sprachreport. - Mannheim : Leibniz-Institut für Deutsche Sprache 34 (2018) 1, 10-15 BLLDB Show details 53 Vzaimozamenjaemostʹ kak kriterij sinonimii (ėksperimentalʹnoe i korpusnoe issledovanie) : = Interchangeability as the feature of synonymy (experimental and corpus research) Belov, Vadim Alekseevič In: Vestnik Sankt-Peterburgskogo Universiteta. Jazyk i literatura. - Sankt-Peterburg : Sankt-Peterburskij gosudarstvennyj universitet 15 (2018) 3, 390-411 BLLDB Show details 54 РАБОТА С ТЕРМИНАМИ В ТЕХНИЧЕСКОМ ВУЗЕ ПРИ ОБУЧЕНИИ ИНОСТРАННОМУ ЯЗЫКУ ... : WORKING ON TERMS IN TEACHING FOREIGN LANGUAGE AT A TECHNICAL UNIVERSITY ... Сперанская Н И,; Яцевич О Е,; Юдашкина В В,. - : Журнал “Вестник Челябинского государственного педагогического университета”, 2018 BASE Show details 55 Language And Style In Literary Creativity Of Fatos Arapi ... Feraj, Asime; Koço, Silvana. - : Zenodo, 2018 BASE Show details 56 Language And Style In Literary Creativity Of Fatos Arapi ... Feraj, Asime; Koço, Silvana. - : Zenodo, 2018 BASE Show details 57 Quaker Prophetic Language in the Seventeenth Century: A Cross-Disciplinary Case Study Judith Roads In: Religions ; Volume 9 ; Issue 8 (2018) BASE Show details 58 Representation of the economic sphere vocabulary in the Dictionary of the Ukrainian language in 11 volumes ; Репрезентація лексики економічної сфери у «Словнику української мови» в 11 томах Renchka, Inna In: NaUKMA Research Papers. Linguistics; Том 1 (2018): NaUKMA Research Papers. Linguistics; 63-68 ; Наукові записки НаУКМА. Мовознавство; Том 1 (2018): Наукові записки НаУКМА. Мовознавство; 63-68 ; 2617-2615 ; 2616-8502 (2018) BASE Show details 59 Euphemism: The commonplace of advertising culture Dalamu, Taofeek Olaiwola In: Acta Scientiarum. Language and Culture; Vol 40 No 2 (2018): July-Dec.; e41107 ; Acta Scientiarum. Language and Culture; v. 40 n. 2 (2018): July-Dec.; e41107 ; 1983-4683 ; 1983-4675 (2018) Abstract: Politeness is a concern and necessity in advertising because of sensitization goals to be achieved in the midst of cultural, legal and competitive challenges. Thus, this study examined the utilization of euphemistic devices that facilitate mild persuasion in advertisements. Ten advertisements served as the data of investigation. The theoretical explication rested on Barthesian denotative and connotative annotations and Halliday’s transitivity concepts. The study revealed concealments in forms of the socio-cultural affiliation and association (solo), domination (power, the Hero), distinction (made of more), and superiority (Indomitables). Also, personification and personalization (bigger boy; your world), self-worth (greatness), borrowing (Naija), and transfer of professional meaning (credit card) functioned as replacements for seemingly inappropriate lexicons. Advertisers hide behind the metaphor (a taste of black), discrimination (choose greatness), and comparison (more, bigger) to expedite recipients’ response. Therefore, as euphemisms are everyone’s linguistic behavior, the study suggested that their analyses and applications need to follow a similar course. That might assist language users to curb communication crises. Keyword: advertising; connotation; denotation; euphemism; Language studies in advertising; transitivity URL: http://eduemojs.uem.br/ojs/index.php/ActaSciLangCult/article/view/41107 https://doi.org/10.4025/actascilangcult.v40i2.41107 BASE Hide details 60 Euphemism: The commonplace of advertising culture Dalamu, Taofeek Olaiwola In: Acta Scientiarum. Language and Culture; v. 40, n. 2 (2018): July-Dec.; e41107 ; 1983-4683 ; 1983-4675 (2018) BASE Show details Page: 1 2 3 4 5 6 7...44

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