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Better Equipping Reserve Military Intelligence Analyst to Meet the Needs of the Commander by Championing a Process-Driven Training Model
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In: DTIC (2013)
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Newspapers in Hargeysa: freedom of speech in post-conflict Somaliland
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In: Afrika Spectrum ; 43 ; 1 ; 91-113 (2013)
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Ma Ying-jeou's presidential discourse
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In: Journal of Current Chinese Affairs ; 41 ; 3 ; 33-68 ; Taiwan under KMT rule: recent trends in domestic politics and cross-strait relations (2013)
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Political history of the Afar in Ethiopia and Eritrea
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In: Afrika Spectrum ; 43 ; 1 ; 39-65 (2013)
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A framework for designing in cross-cultural contexts: culture-centered design process
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Abstract:
University of Minnesota Ph.D. dissertation. June 2013. Major: Design. Advisor: Marilyn DeLong, Ph.D. 1 computer file (PDF); xvi, 269 pages, appendices I-V. ; The design process has become multicultural, bringing together designers, users and other stakeholders with different cultural backgrounds as a result of the dynamics of globalization and the rise of emerging markets outside Western culture. Developing new products for the new emerging "non-Western" markets is challenged by the diversity of cultures, the diversity in the environmental, economic, and technological contexts and therefore requires new ways of design thinking. The rationale for this study emanates from the desire to understand ways to design for diverse cultures. This study explores the design processes where designers and users originate from significantly different cultural backgrounds and offers a framework that point out the challenges of the process and the strategies targeting these challenges. Grounded theory is adopted as the methodological framework for this study. Data were collected through in-depth interviews of purposefully selected designers who have experience in designing products for users whose cultural backgrounds are significantly different than their own. Twenty designers with diverse experiences from different geographical locations in the world were interviewed either face-to-face or by using online communication technologies. Two levels of interviews were used: the first level focused on identifying the process of designing for another culture and included generative questions to determine major concepts. Based on the results from first level interviews, second level of interviews focused on each step of the process, its methods, challenges and strategies. Qualitative Data Analysis Software NVivo was used for data reduction and analysis. The results emerged from three levels of coding: open, axial, and selective coding. Open coding was used to determine concepts by opening up transcriptions and exposing thoughts and meanings contained in the text. In axial coding the aim was reorganizing the data that was opened up. Similar concepts were merged into categories and developed into a tree structure that shows the relationship between concepts and categories. In the third level of selective coding, data were transformed into a framework as a result of immersion in data over time. At this stage, the visual model and the storyline of the framework that describes the design process in the cross-cultural context named as "Culture-Centered Design Process" was developed. The process of designing for another culture can be more time consuming, expensive and frustrating without the grounding pre-design phase. Culture-centered design process starts with pre-design phase which is the key to be prepared for the challenges of cross-cultural communication. Cross-cultural communication problems challenge especially the cultural immersion stage. Design teams need to respond to cultural values, norms, linguistic differences to build rapport and gain access to the users' experiential and environmental contexts at the individual level. Finding the most capable cultural broker helps design teams not only in overcoming language barriers but also in building rapport with the users and catching the subtle nuances. Communication problems are eased and users' roles in the design process are empowered when research methods are purposefully selected and combined with visual probes. Designing for another culture is less intuitive and vulnerable to assumptive thinking; therefore cross-cultural design requires constant validation of design decisions with the users. Perceptual filter or assumptive thinking especially challenges reflective integration and co-design & implementation stages. Designers need to be aware of their biases and assumptions as much as possible to draw insights from the user's reality. Directly or indirectly involving users in the design process through co-design or prototype walkthroughs can act as validation mechanisms.
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Keyword:
Cross-cultural design; Design process; Grounded theory; Product development
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URL: http://purl.umn.edu/155725
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| 67 |
Reciprocal knowing for diabetes literacy among culturally and linguistically diverse individuals in Australia
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In: Ferdous, T & Harreveld, B 2012, 'Reciprocal knowing for diabetes literacy among culturally and linguistically diverse individuals in Australia', The International Journal of Health, Wellness and Society, vol. 1, no. 4, pp. 203-218. (2012)
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ФОРМИРОВАНИЕ И РАЗВИТИЕ МЫСЛИТЕЛЬНЫХ СПОСОБНОСТЕЙ УЧАЩИХСЯ-БИЛИНГВОВ
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Богус, М.. - : Общество с ограниченной ответственностью "Издательский Дом "Академия Естествознания", 2012
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Bill Gates, Kesha und Tom im Siegerland. Kinder und ihre Lernbiografien – Beiträge aus dem Projekt LISA&KO
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Wagener, Anna Lena Hrsg.. - : Universität, Arbeitsgruppe Primar- und Sekundarstufe, 2012. : Siegen, 2012. : pedocs-Dokumentenserver/DIPF, 2012
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In: Siegen : Universität, Arbeitsgruppe Primar- und Sekundarstufe 2012, 265 S. (2012)
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A relação entre o que a criança ouve, vê e recorda: Efeitos do tipo de estruturação do discurso e da apresentação da informação na memória e no conhecimento das crianças em idade pré-escolar
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Gomes, Marta. - : Instituto Superior de Psicologia Aplicada, 2012
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Taking the Lead in Professional Growth: The Development of a NATO SOF Intelligence Officer
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In: DTIC (2012)
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The theoretical potential of website and newspaper data for analysing political communication processes
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In: Historical Social Research ; 34 ; 1 ; 94-121 (2012)
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Methodenbericht zum Projekt: Die Stimme der Medien im politischen Prozeß - Themen und Meinungen in Pressekommentaren
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In: 98-107 ; Veröffentlichung / Wissenschaftszentrum Berlin für Sozialforschung, Forschungsschwerpunkt Sozialer Wandel, Institutionen und Vermittlungsprozesse, Abteilung Öffentlichkeit und soziale Bewegungen ; 88 (2012)
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Die Stimme der Medien im politischen Prozeß: Themen und Meinungen in Pressekommentaren
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In: 98-106 ; Veröffentlichung / Wissenschaftszentrum Berlin für Sozialforschung, Forschungsschwerpunkt Sozialer Wandel, Institutionen und Vermittlungsprozesse, Abteilung Öffentlichkeit und soziale Bewegungen ; 56 (2012)
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Gesellschaftliche Bedrohungswahrnehmung und Elitenkonsens: eine Analyse der europäischen Haltungen zum Irakkrieg 2003
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In: 1/2005 ; AIPA - Arbeitspapiere zur Internationalen Politik und Außenpolitik ; 49 (2012)
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Translationswissenschaft und international vergleichende Umfrageforschung: Qualitätssicherung bei Fragebogenübersetzungen als Gegenstand einer Prozessanalyse
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In: 2 ; GESIS-Schriftenreihe ; 285 (2012)
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Politische Musik in Guinea-Bissau
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In: Afrika Spectrum ; 38 ; 3 ; 319-45 (2012)
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| 78 |
Polenforschung in Deutschland: eine Zwischenbilanz
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In: 2 ; GESIS-Tagungsberichte ; 155 (2012)
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Defining the nation: national identity in South Sudanese media discourse
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In: Africa Spectrum ; 47 ; 1 ; 21-49 (2012)
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Graduate Committee Minutes
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In: Graduate Committee Minutes (2011)
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