| 1 |
Strategic priorities for the development of sales activities of enterprises ...
|
|
|
|
BASE
|
|
Show details
|
|
|
| 2 |
Marketing strategies for sales management of enterprises ...
|
|
|
|
BASE
|
|
Show details
|
|
|
| 3 |
Marketing strategies for sales management of enterprises ...
|
|
|
|
Abstract:
The subject of research is marketing strategies for sales management of enterprises. The purpose of the study is to determine marketing strategies for sales management of enterprise. Research methods. The dialectical method of scientific cognition, the method of analysis and synthesis, the comparative method, the method of generalization of data are used in the work. Results of work. The paper outlines seven groups of strategies for the system of marketing strategies for sales management. Marketing strategies of target market management are considered. The expediency of implementation of marketing strategies for sales risk management is determined. Conclusions. The system of marketing strategies of sales management covers seven groups of strategies: business management, target market management, product portfolio management, pricing strategies, sales potential management, sales risk management, sales staff management. As marketing strategies for business management, it is advisable to use market penetration, ...
|
|
Keyword:
competitiveness; customer; enterprise; information; innovations; market; marketing; products; sales; strategies
|
|
URL: https://dx.doi.org/10.5281/zenodo.5909731
https://zenodo.org/record/5909731
|
|
BASE
|
|
Hide details
|
|
|
| 4 |
Strategic priorities for the development of sales activities of enterprises ...
|
|
|
|
BASE
|
|
Show details
|
|
|
| 5 |
Marketing approach to strategic sales management of enterprises ...
|
|
|
|
BASE
|
|
Show details
|
|
|
| 6 |
Marketing approach to strategic sales management of enterprises ...
|
|
|
|
BASE
|
|
Show details
|
|
|
| 7 |
The Logic of "Social Enterprise": The Big Issue Organization and New Labour Policy at the Millennial Juncture
|
|
|
|
In: CLCWeb: Comparative Literature and Culture (2022)
|
|
BASE
|
|
Show details
|
|
|
| 8 |
Using marketing management to ensure competitiveness of agricultural enterprises ...
|
|
|
|
BASE
|
|
Show details
|
|
|
| 9 |
КОНЦЕПТУАЛЬНІ ОСНОВИ УПРАВЛІННЯ ЕКОЛОГО-ЕКОНОМІЧНИМ РОЗВИТКОМ ПРОМИСЛОВОГО ПІДПРИЄМСТВА ... : CONCEPTUAL BASES OF MANAGEMENT OF ECOLOGICAL AND ECONOMIC DEVELOPMENT OF THE INDUSTRIAL ENTERPRISE ...
|
|
|
|
BASE
|
|
Show details
|
|
|
| 12 |
Formation of financial potential within the strategy of sustainable economic growth of the enterprise ...
|
|
|
|
BASE
|
|
Show details
|
|
|
| 13 |
The main directions of improving the methodology of analysis of innovation activity in modern conditions ...
|
|
|
|
BASE
|
|
Show details
|
|
|
| 14 |
Strategic marketing sales management of trade enterprises ...
|
|
|
|
BASE
|
|
Show details
|
|
|
| 15 |
Strategic sales management in commercial enterprises in a market economy conditions ...
|
|
|
|
BASE
|
|
Show details
|
|
|
| 16 |
Strengthening the material and technical base of agricultural enterprises and increasing the efficiency of its implementation ...
|
|
|
|
BASE
|
|
Show details
|
|
|
| 17 |
Determining the information flows of the accounting system in terms of strategic management of the enterprise ...
|
|
|
|
BASE
|
|
Show details
|
|
|
| 18 |
Fair valuation of the objects of market value of the enterprise ...
|
|
|
|
BASE
|
|
Show details
|
|
|
| 19 |
The main directions of improving the methodology of analysis of innovation activity in modern conditions ...
|
|
|
|
BASE
|
|
Show details
|
|
|
| 20 |
Methods of substantiation of management decisions to ensure the target level of efficiency of operational business processes of the construction company ...
|
|
|
|
BASE
|
|
Show details
|
|
|
|
|
