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An Analysis of Rhetorical Criticism as Exemplified by Hebrews Chapter 11
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Argumentation, Persuasion and Manipulation on Revisionist Websites. A Multimodal Rhetorical Analysis
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In: Multimodal EpistemologiesTowards an Integrated Framework ; https://hal.univ-brest.fr/hal-01120263 ; Arianna Maiorani & Christine Christie. Multimodal Epistemologies Towards an Integrated Framework, Routledge Taylor & Francis Group, pp.145-158, 2014, Routledge Studies in Multimodality, 9780415825238 ; http://www.routledge.com/books/details/9780415825238/ (2014)
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Describing the Spoken Discourse Practices of Second and Third Grade Classroom Teachers in Appalachia
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In: Theses, Dissertations and Capstones (2014)
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Prophetic Rhetoric: Case Studies in Text Analysis and Translation
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20 Weeks, 13 Hours, 140 Characters: The Abortion Controversy in the Texas State Senate and Online
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In: Theses - ALL (2014)
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Genre analysis in the academic writing class: with or without corpora?
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In: Quaderns de Filologia - Estudis Lingüístics; Vol. 16 (2011): LA COMUNICACIÓN ESCRITA EN EL SIGLO XXI; 65-80 ; 2444-1449 ; 1135-416X (2014)
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An Analysis of Rhetorical Criticism as Exemplified by Hebrews Chapter 11 ; Анализ риторической критики на примере 11 главы Послания к Евреям
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In: Theological Reflections: Euro-Asian Journal of Theology; № 15 (2014): Theological Reflections: Euro-Asian Journal of Theology; 110-141 ; Богословские размышления: Евро-Азиатский журнал богословия; № 15 (2014): БОГОСЛОВСКИЕ РАЗМЫШЛЕНИЯ: Евро-Азиатский журнал богословия; 110-141 ; Богословські роздуми: Євро-Азіатський журнал богослов’я; № 15 (2014): Богословські роздуми: Євро-Азіатський журнал богослов’я; 110-141 ; 2521-179X ; 2415-783X (2014)
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Rhetorical structure and persuasive language in the subgenre of online advertisements
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Come live the good life: a rhetorical examination of the persuasive techniques on the New Zealand Immigration Service website
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Abstract:
This research study sought to analyse key web-pages on the New Zealand Immigration Service (NZIS) website so as to understand what persuasive techniques were being employed by the text, in an attempt to appeal to potential migrants. New Zealand is a country that looks to immigration to assist in its population growth and economic development. Attracting potential migrants to our shores (when they have the option to migrate to Australia other countries) is vital. Two of Sonja Foss’s (2004) approaches to rhetorical criticism were used, namely, the narrative approach and the metaphor approach. Text was analysed to explore both its dimensions and explanation. Examining the text’s dimensions allowed for the exploration of design features such as sentence structure and tone, while exploring the explanation of narrative assisted in the analysis of what the text was trying to communicate and how it was doing so. Foss’s metaphor approach was used to analyse the images and colours present on the web-pages so as to discover their metaphoric meaning and to understand how their inclusion either supported or disagreed with the persuasive messages put forth by the text. The findings of this thesis indicated that the key persuasive messages communicated by text, images and colour centred on several themes. The first theme was concerned with conveying a sense of informality and friendliness as key characteristics of the NZIS website, and by association its representatives as well. The second theme focused on communicating messages about New Zealand’s natural beauty – the message of a "clean, green New Zealand” is still an important persuasive message being promoted overseas. The image of a “clean, green New Zealand” is also complemented by a message that focuses on New Zealand’s outdoor lifestyle. The third theme focused on the presentation of people of different ethnicities on the NZIS website, as a method of either pointing to their inclusion in New Zealand society already or reflecting the NZIS’s intention to attract migrants from these ethnicities. The use of colour appeared to support the above assertions, particularly with regard to promoting New Zealand’s natural diversity and also as a design and style feature. Limitations of the research study included the fact that only four web-pages were analysed as part of this research study, as the time-frame did not allow for an analysis of the entire NZIS website. These web-pages were chosen because they offered the best chance of yielding rich findings, after applying Foss’s two approaches to rhetorical analysis to their text. This research study would also have benefited from primary research conducted on the effect of text on readers if the NZIS website would have allowed for a comparison of migrants experiences of text on the NZIS website and their real life experiences. This is potentially an area for future research. In addition to this, an analysis of “plain English” and its effect on sentence composition is another area of future research.
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Keyword:
Immigration; Persuasion; Rhetorical analysis
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URL: http://hdl.handle.net/10292/5572
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How do native English academic writers and Chinese native speakers writing in English promote their research
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Textual, intertextual and rhetorical features in political discourse: the case of president Obama in Europe
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In: Revista de lingüística y lenguas aplicadas, ISSN 1886-2438, Nº. 8, 2013, pags. 59-65 (2013)
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Textual, intertextual and rhetorical features in political discourse: the case of President Obama in Europe
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Textual, intertextual and rhetorical features in political discourse: the case of president Obama in Europe
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In: Revista de Lingüística y Lenguas Aplicadas, Vol 8, Iss 0, Pp 59-75 (2013) (2013)
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Metadiscourse in oral discussions and persuasive essays of children exposed to collaborative reasoning
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The relation of meaning to wording in Mandela’s speech of inauguration as President: a systemic functional analysis of rhetorical devices, marked syntax and appraisal
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