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How does orthographic or phonological similarity produce repetition blindness? ...
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How does orthographic or phonological similarity produce repetition blindness? ...
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Errors may not cue recall of corrective feedback: evidence against the mediation hypothesis of the testing effect
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Repetition priming and repetition blindness: effects of an intervening distractor word
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The curious case of spillover: does it tell us much about saccade timing in reading?
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Brandname confusion: subjective and objective measures of orthographic similarity
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Abstract:
Determining brand name similarity is vital in areas of trademark registration and brand confusion. Students rated the orthographic (spelling) similarity of word pairs (Experiments 1, 2, and 4) and brand name pairs (Experiment 5). Similarity ratings were consistently higher when words shared beginnings rather than endings, whereas shared pronunciation of the stressed vowel had small and less consistent effects on ratings. In Experiment 3 a behavioral task confirmed the similarity of shared beginnings in lexical processing. Specifically, in a task requiring participants to decide whether 2 words presented in the clear (a probe and a later target) were the same or different, a masked prime word preceding the target shortened response latencies if it shared its initial 3 letters with the target. The ratings of students for word and brand name pairs were strongly predicted by metrics of orthographic similarity from the visual word identification literature based on the number of shared letters and their relative positions. The results indicate a potential use for orthographic metrics in brand name registration and trademark law
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Keyword:
3205 Experimental and Cognitive Psychology; Brand name; Orthographic similarity; Trademark law; Visual word identification
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URL: https://espace.library.uq.edu.au/view/UQ:478316/UQ478316_OA.pdf https://espace.library.uq.edu.au/view/UQ:478316
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Repetition blindness in priming in perceptual identification: Competitive effects of a word intervening between prime and target
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The role of lexical expertise in reading homophones.
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In: Brain and Mind Institute Researchers' Publications (2016)
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Masked form priming is moderated by the size of the letter-order-free orthographic neighbourhood
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Masked priming by misspellings: Word frequency moderates the effects of SOA and prime–target similarity
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Repetition in visual word identification: benefits and costs
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Spelling recognition after exposure to misspellings: implications for abstractionist vs. episodic theories of orthographic representations
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Reading and spelling in adults: Are there lexical and sub-lexical subtypes?
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Are word representations abstract or instance-based? Effects of spelling inconsistency in orthographic learning
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T1 difficulty affects the AB: Manipulating T1 word frequency and T1 orthographic neighbor frequency
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