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Devenir non-binaire en français contemporain
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In: https://hal.archives-ouvertes.fr/hal-03562909 ; Le Manuscrit, 2022, Genre(s) et création, 9782304052428 ; https://lemanuscrit.fr/livres/devenir-non-binaire/ (2022)
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Becoming Urban Cyclists: From Socialization to Skills
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In: https://hal.archives-ouvertes.fr/hal-03552594 ; University of Chester Press. University of Chester Press, 2022, 978-1-910481-17-2 ; https://storefront.chester.ac.uk/index.php?main_page=product_info&cPath=12_14&products_id=1094 (2022)
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FUNCTIONING OF THE SPEECH ACT COMMISSIVE IN IN VARIOUS SITUATIONS ... : ФУНКЦИОНИРОВАНИЕ РЕЧЕВОГО АКТА КОМИССИВА В РАЗЛИЧНЫХ СИТУАЦИЯХ ...
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ПОДХОДЫ К ОПРЕДЕЛЕНИЮ ПОНЯТИЯ РЕЧЕВОГО ЖАНРА В РУССКОЙ И КИТАЙСКОЙ ЛИНГВИСТИКЕ ... : APPROACHES TO DEFINITION OF THE CONCEPT OF SPEECH GENRE IN RUSSIAN AND CHINESE LINGUISTICS ...
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Сунь Бовэнь. - : Мир науки, культуры, образования, 2022
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Os géneros do discurso académico em Moçambique: um diagnóstico, uma proposta de análise
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Investigating Pausology of Lower-intermediate and Skilled EFL Learners’ Writing and its Relation to Writing Genres: A Keystroke Logging Study
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The case of the Indian detective: Native American mystery novels
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COVID-19 и опыт виртуальной коммуникации греко-католического владыки с паствой ; COVID-19 and a Greek Catholic Hierarch’s Experience of Virtual Communication with Parishioners
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The negotiation of authorial persona in dissertations literature review and discussion sections
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In: Russian Journal of Linguistics, Vol 26, Iss 1, Pp 51-73 (2022) (2022)
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Mobbing as a genre and cause for legal action? Linguistic prolegomena for a legal issue.
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In: Corela, Vol 36 (2022) (2022)
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Language as evidence in workplace harassment
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In: Corela, Vol 36 (2022) (2022)
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Discursive genre as the axis of didactic proposals for language classes ; Género discursivo como eje de propuestas didácticas para las clases de lenguas
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In: Entrepalavras; v. 12, n. 1 (12); 19-41 (2022)
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Implementing Reading to Learn (R2L) Pedagogy to Help Indonesian Junior High School Students Generate News Report Text
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In: PAROLE: Journal of Linguistics and Education; Vol 12, No 1 (2022): Volume 12 Number 1 April 2022; 130-137 ; 23380683 ; 2087-345X (2022)
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Systemic Functional Linguistics and Its Application to the Study of Academic Conference Presentations
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In: World Languages Faculty Publications and Presentations (2021)
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Branding the Digital Nomad Lifestyle - A Genre Analysis of Coworking Retreat Websites
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Abstract:
The concept of digital nomads – professionals who are able to use digital communication technologies to simultaneously earn an income while travelling the world – has become increasingly popular in the recent years due to news and social media coverage. Often portrayed as an everlasting vacation to exotic locations (Sutherland & Hossein-Jarrahi, 2017), the growing demand for this alternative lifestyle has motivated the emergence of new businesses such as coworking retreats. These retreats arrange work and travel opportunities for groups of digital nomads offering them opportunities to connect with a like-minded community. However, in advertising their services through website homepages, the coworking retreats appear to have appropriated the digital nomad concept and rebranded it for their own commercial purposes. This study identifies the ways in which the digital nomad lifestyle has been capitalised by examining coworking retreat homepages as a novel genre. It seeks to understand how the branding of this particular lifestyle is socially constructed by drawing on theories of social constructionism, social identity, genre, and multimodality. The design of this study involves a multimodal genre analysis of the 45 most popular coworking retreat homepages. Through a mixed methods approach, I investigate the rhetorical structure, linguistic, and visual design elements that are employed on these homepages. The key findings of this study show that a range of discursive strategies on these homepages construct an idealised and romanticised narrative of digital nomads, which become a key selling point to attract customers. I argue that coworking retreats have taken advantage of the original digital nomad concept, reshaped and promoted it as a more superficial and glamorous lifestyle for their own commercial gain. The homepage narratives identified in this study depict digital nomads as an elite group of Western individuals who lead privileged and socially exclusive lifestyles. This study concludes by suggesting that the original digital nomads are fast becoming an ‘endangered species’ through the commercialisation of their lifestyles by coworking retreats. As a consequence, a social identity divide appears to be forming within the wider digital nomad community, as to who is an authentic digital nomad and who is not.
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Keyword:
Branding; Digital nomad; Genre analysis; New media
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URL: http://hdl.handle.net/10292/13990
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19 |
ECQVIS en latin classique
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In: Linguisticae Dissertationes, Current Perspectives on Latin Grammar, Lexicon and Pragmatics. Selected Papers from the 20th International Colloquium on Latin Linguistics (Las Palmas de Gran Canaria, Spain, June 17-21, 2019) ; 20th International Colloquium on Latin Linguistics ; https://hal.archives-ouvertes.fr/hal-02302143 ; Antonio María Martín Rodríguez. Linguisticae Dissertationes, Current Perspectives on Latin Grammar, Lexicon and Pragmatics. Selected Papers from the 20th International Colloquium on Latin Linguistics (Las Palmas de Gran Canaria, Spain, June 17-21, 2019), Ediciones Clásicas, Madrid, pp. 313-326, 2021 (2021)
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L'incarnation artistique : mises en scènes littéraires
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In: https://hal-univ-pau.archives-ouvertes.fr/hal-03217466 ; L'Harmattan, 2021 (2021)
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