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Конструирование региональной идентичности в медиадискурсе: опыт сравнительного анализа ... : Constructing Regional Identity in the Media Discourse: Experience of a Comparative Analysis ...
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Словообразовательная игра: от лингвокреативности до лингвоциничности ... : A Word Building Game: From Linguocreativity to Linguocynicism ...
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Вербальные средства дискредитации образа политика в американском медиапространстве ... : Verbal Means of Discrediting the Image of a Politician in the Media Space of the USA ...
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Конверсационный анализ как метод анализа дискурса ... : Conversation Analysis as a Discourse Analysis Method ...
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Exploring the Role of Advertising Types on Improving the Water Consumption Behavior: An Application of Integrated Fuzzy AHP and Fuzzy VIKOR Method
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In: Sustainability ; Volume 12 ; Issue 3 (2020)
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Psychometrics, Rhetoric, Narrative in Media Psycholinguistics
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Karpenko, Zinoviia. - : Lesya Ukrainka Eastern European National University, Ukraine, 2020
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Urban Polyglossia ... : Changing Identities in the Linguistic Landscape of South Philadelphia ...
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Mapping and Explaining Media Quality: Insights from Switzerland's Multilingual Media System
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In: Media and Communication ; 8 ; 3 ; 258-269 ; Media Performance in Times of Media Change (2020)
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Metropole - Größe, Funktion und Symbolik: Eine quantitative Textanalyse deutscher Printmedien für Berlin und Hamburg
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In: Raumforschung und Raumordnung / Spatial Research and Planning ; 78 ; 3 ; 213-231 (2020)
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Weltereignisse und Massenmedien: Zur Theorie des Weltmedienereignisses; Studien zu John F. Kennedy, Lady Diana und der Titanic
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In: Sozialtheorie ; 361 (2020)
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La relació entre llengua estàndard i dialectes. Estudi del valencià en el programa 69 raons del canal À punt
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Constructing a Neoliberal Youth Culture in Postcolonial Bangladeshi Advertising
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In: Graduate Theses and Dissertations (2020)
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Abstract:
My dissertation examines the role of advertising in producing cultural narratives within the contemporary neoliberal economy and the historical context of Bangladesh. More specifically, based on thematic analysis of data collected from 73 in-depth interviews with Bangladeshi advertising practitioners, this study aims to understand the discursive production of youth culture in the country. The dialectical tensions between the global and local, universal, and particular inform this study. Using a postcolonial and cultural studies approach, this study investigates how Bangladeshi advertisers reconfigure, replace, or reinforce the notion of youth culture in Bangladesh. This study is significant because it: a) introduces a postcolonial cultural studies approach to advertising studies, an underexplored theoretical framework in advertising research, b) shifts the focus of cultural studies to a marginalized context of the global South, what I call South of the South or deep South, c) draws attention to the sub-imperialistic impulses within postcolonial locations, and d) addresses a gap in the field of communication, media and advertising studies by integrating scholarship on youth and advertising in the global South. The main findings demonstrate that Bangladeshi practitioners rearticulate the youth culture by a) producing the idea of the moral consumer with an emphasis on both hijabi and secular sensibilities, b) constructing ideas of friendship in new ways, and c) building neo-colonial/liberal aspirations and desires. Discourses of youth culture revolve around the upper- and middle-class youth, consolidate the class structure, and confront the nation with a number of tensions, ambivalences, and power struggles. Finally, this research validates the historical role of advertising as an ideological apparatus that not only advanced colonial modernity among native subjects but sustains it in the contemporary neo-colonial/liberal economy. It also argues that the global South is not a homogenous entity. Rather, power relations are exercised within the postcolonies by the postcolonies.
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Keyword:
Bangladeshi Advertising Industry; Communication; Consumption Studies; Critical Advertising Studies; critical media and cultural studies; Critical Youth Studies; Mass Communication; Postcolonial Approaches in Advertising
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URL: https://digitalcommons.usf.edu/cgi/viewcontent.cgi?article=9706&context=etd https://digitalcommons.usf.edu/etd/8509
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Estratègies comunicatives en política : anàlisi del discurs polític a les eleccions generals del 10N
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Reading As a Democratic Value and Resource for the Formation of the Communicative and Cultural Memory of a Nation
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The Mass Media Communicative Situation and the Text Semantics
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Пандемия коронавируса: метафорическая диагностика тревожной реальности в текстах СМИ ; Coronavirus Pandemic: Metaphoric Diagnostics of Anxious Reality in the Media Texts
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Конструирование территориальной идентичности на городском телевидении: языковые маркеры ; The Construction of a Territorial Identity on Urban Television: Language Markers
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Representing the Windrush generation: metaphor in discourses then and now
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The Role of Popular Media in 2016 US Presidential Election Memes
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In: Journalism and Media Faculty Publications (2020)
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Politiche linguistiche e forme di resistenza. Il turpiloquio nella comunicazione pubblica della Russia contemporanea
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F. Volpi. - : Università degli studi di Milano, 2020
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