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Research Note: A Discursive Analysis of Crisis Response Strategies in CEO Apologies—Drawing on Linguistic Insights from the Appraisal Framework ...
Wang, Qian; Ngai, Cindy Sing-Bik; Singh, Rita Gill. - : SAGE Journals, 2021
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Research Note: A Discursive Analysis of Crisis Response Strategies in CEO Apologies—Drawing on Linguistic Insights from the Appraisal Framework ...
Wang, Qian; Ngai, Cindy Sing-Bik; Singh, Rita Gill. - : SAGE Journals, 2021
Abstract: When corporations are confronted with a crisis, well-crafted CEO apologies can serve to repair, restore, and rebuild a damaged corporate image. In prior research, the use of linguistic resources exhibited in CEO corporate apology discourse for different crisis response strategies has not been sufficiently examined. Drawing on the appraisal framework and subsumed linguistic resources, this study analyzed the discursive construction of crisis response strategies in the corporate apology discourse of leading companies listed in the Fortune Global 2000. The findings revealed an integrated use of crisis response strategies in which attitude appraisal resources predominated, while different types of appraisal resources were deployed in various crisis response strategies to achieve rhetorical persuasion in corporate communication. The proposed framework integrating crisis response strategies in CEO apology discourse with appraisal resources could guide CEOs and crisis communicators to use the right words when ...
Keyword: 150310 Organisation and Management Theory; 200199 Communication and Media Studies not elsewhere classified; FOS Economics and business; FOS Media and communications
URL: https://dx.doi.org/10.25384/sage.c.5430262.v1
https://sage.figshare.com/collections/Research_Note_A_Discursive_Analysis_of_Crisis_Response_Strategies_in_CEO_Apologies_Drawing_on_Linguistic_Insights_from_the_Appraisal_Framework/5430262/1
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Relationship between persuasive metadiscoursal devices in research article abstracts and their attention on social media
Ngai, Cindy Sing-Bik; Singh, Rita Gill. - : Public Library of Science, 2020
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