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Framing right-wing populist satire: the case-study of Ghisberto's cartoons in Italy
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In: Punctum: International Journal of Semiotics ; 6 ; 2 ; 29-55 ; Semiotics of Political Communication (2022)
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Abstract:
Over the last few years, right-wing populism has increased its popularity and political weight, successfully merging with Euro-scepticism, nationalism, xenophobia, religious symbolism, and aggressive forms of conservatism (e.g., anti-feminism, homophobia, and, in general, patriarchal politics). Several studies have focused on the communication strategies of contemporary populism, examining the latter’s use of traditional and new media. So far, however, little attention has been paid to the role and language of right-wing populist satire. Our study draws on the ideational approach to populism to explore how right-wing populism is expressed in satirical cartoons. This approach perceives populism as a thin-centered ideology, based on a Manichean division between 'good people' and 'evil elites,' which regularly combines with other ideological components (e.g., nationalism, Euroscepticism, xenophobia). Our analysis focuses on the Italian cartoonist Ghisberto, known for his provocative and frequently controversial work. We examine a sample of Ghisberto's vignettes using multimodal analysis tools and Greimas's notion of isotopy. The aim is to investigate how right-wing populist satire constructs its different targets (the EU, left-wingers, migrants, NGOs, women, etc.) and how populist ideology exploits cartoons' communicative resources and power.
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Keyword:
10800; Anthropologie; Elections; isotopy; Kommunikationssoziologie; multimodal analysis; political cartoons; political communication; Political Culture; Political Process; political right; Political science; Political Sociology; Politikwissenschaft; politische Kommunikation; politische Kultur; politische Rechte; politische Soziologie; politische Willensbildung; populism; Populismus; right-wing populism; Satire; semiotics; Semiotik; Sociolinguistics; Sociology & anthropology; Sociology of Communication; Sociology of Language; Soziolinguistik; Soziologie; Sprachsoziologie
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URL: https://www.ssoar.info/ssoar/handle/document/78131 https://doi.org/10.18680/hss.2020.0020
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The Structure of the Literary Problem in the Formation of the Local Text Substrate
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In: Media Watch ; 8 ; 3 ; 438-450 (2021)
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Sustenance of Native Culture in Multilingual Written Texts: A Case Study of The God of Small Things and The Hungry Tide
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Stylistic Features of Interview Genre in the Russian-Language Print Media of Tajikistan
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