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Paraverbal Expression of Verbal Irony: Vocal Cues Matter and Facial Cues Even More
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In: ISSN: 0191-5886 ; EISSN: 1573-3653 ; Journal of Nonverbal Behavior ; https://hal.archives-ouvertes.fr/hal-03377915 ; Journal of Nonverbal Behavior, Springer Verlag, 2021, ⟨10.1007/s10919-021-00385-z⟩ (2021)
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A Cross-cultural Study of Serbian and English Native Speakers’ Non-verbal Actions and Identity During a Videoconferencing Task in New Zealand
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Integration of Social Context vs. Linguistic Reference During Situated Language Processing ...
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THE IMPORTANCE OF NON-VERBAL COMMUNICATIONIN TEACHING AND LEARNINGA FOREIGN LANGUAGE ...
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THE IMPORTANCE OF NON-VERBAL COMMUNICATIONIN TEACHING AND LEARNINGA FOREIGN LANGUAGE ...
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The impact of facial expressions in consumer purchase decision
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Abstract:
Facial expressions of emotion cannot be controlled voluntarily, they simply reflect our emotional state. When an individual is lying or hiding something, there might be incongruencies between his speech and facial expressions. Today a few studies have explored if an incongruency in a product advertisement has an impact in the consumer purchase decision. We hypothesize that an incongruency might have a negative impact in the consumer purchase decision, focusing in incongruences between spoked language and facial expressions of emotion. To that purpose, we recorded an advertisement video containing a congruent or incongruent expression. Moreover, to test the impact of the advertiser, three spokespersons were selected: a celebrity, an expert and a general consumer. The advertising shows a spokesperson tasting an orange juice and expressing that it is delicious with a congruent happiness facial expression, or with an incongruent disgust facial expression. Both facial emotions were validated using FaceReader software. In order to test the main hypothesis, we recruited 81 individuals. When visualizing the videos, participants were monitored with eye-tracking technology and after visualization were invited to fill a survey. This strategy allowed to investigate the levels of trust, perceived quality, attention and word-of-mouth intentions. After statistical analysis, a structural equation model using PLS-SEM showed that the congruency has a pivotal effect in purchase decision, as well as in the previously mentioned variables. Therefore, we conclude that an incongruency between spoked and non-spoked language have a negative impact in the consumer decision and opinion about the product. ; As expressões faciais não podem ser controladas voluntariamente, simplesmente refletem o nosso estado emocional. Quando alguém mente ou esconde alguma informação, podem haver incongruências entre o que ele diz e o que a sua expressão facial mostra. Atualmente não é claro se uma incongruência num anúncio de um produto tem impacto na decisão de compra do consumidor. Foi lançada a hipótese de que a incongruência tem um impacto negativo na decisão de compra do consumidor, sendo que o foco foram as incongruências entre linguagem verbal e as expressões faciais. Para tal, foram gravados anúncios publicitários contendo uma expressão congruente e incongruente. Além disso, para testar o impacto do anúncio, três tipos de atores foram selecionados: uma celebridade, um expert e um consumidor. O anúncio mostra o ator a provar um sumo de laranja, dizendo que é delicioso com uma expressão congruente de felicidade, ou com uma expressão incongruente de nojo. Ambas as expressões foram validadas recorrendo a um software de analise – FaceReader. Para testar as hipoteses, 81 participantes foram recrutados. Durante a visualização dos vídeos, os mesmos foram monitorizados com um equipamento de eyetracking, respondendo a um questionário no fim. Através da análise estatística em PLSSEM, verificamos que a incongruência é um fator determinante para a intenção de compra. Assim, concluímos que uma incongruência entre a linguagem verbal e a expressão facial durante um anúncio publicitário tem um impacto negativo na decisãode compra do consumidor, assim como na sua opinião sobre o produto.
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Keyword:
Comportamento do consumidor; Consumer decisions; Consumer neuroscience; Domínio/Área Científica::Ciências Sociais::Economia e Gestão; Emoção; Emotions; Expressão facial; Eye-tracking; Facial expressions; Incongruency; M Business administration and business economics - Marketing - Accounting - Personnel economics; M30; M31; M37; Marketing; PLS-SEM; Purchase intention; Tomada de decisão
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URL: http://hdl.handle.net/10071/18375
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| 8 |
Integration of Social Context vs. Linguistic Reference During Situated Language Processing
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Multimodal practices for negative assessments as delicate matters: Incomplete syntax, facial expressions, and head movements
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In: Open Linguistics, Vol 7, Iss 1, Pp 549-568 (2021) (2021)
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Some consideration on expressive audiovisual speech corpus acquisition using a multimodal platform
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In: ISSN: 1574-020X ; EISSN: 1574-0218 ; Language Resources and Evaluation ; https://hal.archives-ouvertes.fr/hal-02907046 ; Language Resources and Evaluation, Springer Verlag, 2020, ⟨10.1007/s10579-020-09500-w⟩ ; https://link.springer.com/article/10.1007%2Fs10579-020-09500-w (2020)
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A Comparison of the Affectiva iMotions Facial Expression Analysis Software With EMG for Identifying Facial Expressions of Emotion
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Providing Students with Multimodal Feedback Experiences
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In: Journal of Curriculum, Teaching, Learning and Leadership in Education (2020)
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Visual Behavior, Pupil Dilation, and Ability to Identify Emotions From Facial Expressions After Stroke
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Annotation and data-driven synthesis of facial expressions of French sign language ; Annotation et synthèse basée données des expressions faciales de la Langue des Signes Française
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In: https://hal.archives-ouvertes.fr/tel-03080311 ; Computer science. Université Bretagne-Sud, 2019. English (2019)
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System for Face Recognition under Different Facial Expressions Using a New Associative Hybrid Model Amαβ-KNN for People with Visual Impairment or Prosopagnosia
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In: Sensors ; Volume 19 ; Issue 3 (2019)
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Aspie Quiz: projeto de aplicação móvel de apoio à identificação de emoções, para portadores de Síndrome de Asperger
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Predicting free-riding in a public goods game: Analysis of content and dynamic facial expressions in face-to-face communication
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Impact of the face registration techniques on facial expressions recognition
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In: ISSN: 0923-5965 ; EISSN: 1879-2677 ; Signal Processing: Image Communication ; https://hal.archives-ouvertes.fr/hal-01644769 ; Signal Processing: Image Communication, Elsevier, 2018, 61, pp.44-53. ⟨10.1016/j.image.2017.11.002⟩ (2018)
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A study of facial expression recognition technologies on deaf adults and their children
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