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Territorial marketing tools in using the market potential of regions ...
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42 |
Ubiquitous power law scaling in nonlinear self-excited Hawkes processes ...
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44 |
Institutionalisation of Islamic finance industry in Malaysia: social theories’ lenses ...
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Handling of the Indeterminacy in the Market Segmentation of the Tourist Destination Patrimonial City of Cuenca - Ecuador ...
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Handling of the Indeterminacy in the Market Segmentation of the Tourist Destination Patrimonial City of Cuenca - Ecuador ...
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Abstract:
This paper aims to identify the profiles of the different segments of tourists who visit the destination of Cuenca, declared a World Heritage Site by UNESCO in 1999. Methodologically, a quantitative approach with a descriptive scope was used through surveys with systematic random sampling. Several questions were analyzed divided into four groups: demographic characteristics, travel characteristics, aspects related to the service or product, and the evaluation of the satisfaction of the tourist offer. In order to evaluate the factors that motivated the visit, the preferred activities, and the level of general satisfaction and attributes of the destination, linguistic terms associated with sets of neutrosophic values were used, with which subjectivity and the indeterminacy of the answers could be managed. ...
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Keyword:
Single Value Neutrosophic Sets, linguistic terms, market segmentation, tourist destination.
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URL: https://dx.doi.org/10.5281/zenodo.5162696 https://zenodo.org/record/5162696
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МҰНАЙ ЖӘНЕ ГАЗ: ТЕРМИНОЛОГИЯ АУДАРМАСЫНЫҢ АСПЕКТІЛЕРІ ... : НЕФТЬ И ГАЗ: АСПЕКТЫ ПЕРЕВОДА ТЕРМИНОЛОГИИ ...
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Racial discrimination in the Portuguese labor market: the case of Brazilian qualified workers
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Mercado de notícias: Uma análise ao tratamento informativo durante o mercado de transferências de futebol em Portugal
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51 |
Application of Artificial Intelligence in Stock Market Forecasting: A Critique, Review, and Research Agenda
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In: Journal of Risk and Financial Management ; Volume 14 ; Issue 11 (2021)
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Value and Quality in the Dialectics between Human and Urban Capital of the City Networks on the Land District Scale
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In: Land; Volume 11; Issue 1; Pages: 34 (2021)
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Social Manipulations in Advertising: Impact on Consumers' Perception of a Product ...
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Social Manipulations in Advertising: Impact on Consumers' Perception of a Product ...
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Linguistic Diversity as a Challenge for Street-Level Bureaucrats in a Monolingually-Oriented Organisation
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In: Social Inclusion ; 9 ; 1 ; 24-34 ; Social Inclusion and Multilingualism: The Impact of Linguistic Justice, Economy of Language and Language Policy (2021)
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Evaluating the impact of integration processes on the ethnopolitical competition of languages in the Baltic Region
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In: Baltic Region ; 13 ; 3 ; 58-77 (2021)
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Educating and training labor force Under Covid 19; Impacts to Meet Market Demand in Vietnam during Globalization and Integration Era
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Atypical corpus-based tools to the rescue: How a writing generator can help translators adapt to the demands of the market
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La elección de centro educativo en un sistema de cuasi-mercado escolar mediado por el programa de bilingüismo ; School choice in a quasi-market system mediated by the bilingual program
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