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Hits 1 – 3 of 3
1
Mapping and Explaining Media Quality: Insights from Switzerland's Multilingual Media System
Vogler, Daniel
;
Eisenegger, Mark
;
Schneider, Jörg
...
In: Media and Communication ; 8 ; 3 ; 258-269 ; Media Performance in Times of Media Change (2020)
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2
Student interview for Place-Based WAC/WID writing instruction in Geography, clip 9 of 11
Place-based WAC/WID Hui
. - 2015
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3
Conceptual Metaphor As A Means Of The Organization Identity Manifestation ...
Frolova, Olena
. - : Zenodo, 2014
Abstract:
Abstract. The article represents the essence of the organizational identity concept, and the importance of its forming both for an employee and an organization. It is argued the actuality of its research from psycholinguistics approach. In particular, the peculiarities of metaphors use as the phenomenon of language, thinking and social environment of the individual and one of the most powerful instruments of a discursive analysis were identified. The metaphor сlassification introduced by G. Lakoff and M. Johnson was represented. The issue and content of each of the types (conceptual, ontological and orientational metaphors) were defined. The advisability of use of conceptual metaphors for peculiarities of organizational identity concept study was explained. The material represents results of empirical research of the organizational identity concept of public and private organizations’ employees, made with the help of division, basin on concept analysis, metaphors named by the investigated audience with ...
Keyword:
metaphor
;
organizational identity
;
state and private ownership organizations
URL:
http://zenodo.org/record/45770
https://dx.doi.org/10.5281/zenodo.45770
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