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All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year Sort by creator [A → Z]' creator [Z → A]' publishing year ↑ (asc)' publishing year ↓ (desc)' title [A → Z]' title [Z → A]' Simple Search Page: 1 2 3 4 5 6 7 8...75 Hits 61 – 80 of 1.498 61 Rytuały na sprzedaż – o językowym kształcie ofert salonów kosmetycznych ... Borkowska, Katarzyna. - : Zenodo, 2019 BASE Show details 62 "Bo owoce to mus" – o języku reklamy w szkole ... Gajewska, Ewelina; Matuszek, Angelika. - : Zenodo, 2019 BASE Show details 63 Zrytualizowane formy językowe o funkcji perswazyjnej w dawnych i współczesnych reklamach produktów przeznaczonych dla dzieci ... Gajewska, Ewelina. - : Zenodo, 2019 BASE Show details 64 Zrytualizowane formy językowe o funkcji perswazyjnej w dawnych i współczesnych reklamach produktów przeznaczonych dla dzieci ... Gajewska, Ewelina. - : Zenodo, 2019 BASE Show details 65 "Bo owoce to mus" – o języku reklamy w szkole ... Gajewska, Ewelina; Matuszek, Angelika. - : Zenodo, 2019 BASE Show details 66 Правовая аргументация: логико-лингвистический аспект ... : Legal Argumentation: Logical and Linguistic Aspects ... Parunova , Yulia D.. - : Southern Federal University, 2019 BASE Show details 67 Fraseologismi e lingua della politica. Considerazioni sull’esempio dei post di alcuni partiti tedeschi e italiani Meloni, Ilaria In: PHRASIS | Rivista di studi fraseologici e paremiologici; N. 3 (2019): Studi fraseologici e paremiologici ; 2531-0755 (2019) BASE Show details 68 Children, Object Value, and Persuasion Gelman, Susan A.; Echelbarger, Margaret E.. - : Wiley Periodicals, Inc., 2019. : Norton, 2019 BASE Show details 69 ПЕРСУАЗИВНИЙ КОМПОНЕНТ ЦИФРОВОЇ ПУБЛІЧНОЇ ДИПЛОМАТІЇ ; ПЕРСУАЗИВНЫЙ КОМПОНЕНТ ЦИФРОВОЙ ПУБЛИЧНОЙ ДИПЛОМАТИИ ; PERSUASIVE COMPONENT OF DIGITAL PUBLIC DIPLOMACY Skriabina, Viktoriia In: Міжнародні відносини: теоретико-практичні аспекти; № 4 (2019); 249-259 ; International Relations: Theory and Practical Aspects; № 4 (2019); 249-259 ; Международные отношения: теоретико-практические аспекты; № 4 (2019); 249-259 ; 2616-7794 ; 2616-745X (2019) BASE Show details 70 Politische Persuasion im europäischen Parlament: Deutsch-Italienisch im Vergleich Lucia Cinato. - 2019 BASE Show details 71 Effects of Social Context and Linguistic Formality in Consumer Behavior: A Conceptual Framework and Empirical Investigation Cao, Edita Sofia. - 2019 BASE Show details 72 The language of strategy: a study in Australian prime ministerial rhetoric and campaign speechmaking, 1983-2013 Gizzi-Stewart, Brooke. - 2019 BASE Show details 73 Rhetorical Analysis of a Discourse Model in the Business World: Elevator Pitch Santiago Guervós, Francisco Javier de. - : Universidad Complutense de Madrid (España), 2019 BASE Show details 74 Modal coherence in specialised discourse: a case study of persuasive oral presentations in business and academia Julia Valeiras-Jurado In: Ibérica, Vol 37, Pp 87-114 (2019) (2019) Abstract: The multimodal character of academic and business discourse has long been acknowledged. Several studies have brought to the fore the multimodal nature of academic and business genres, and have shown that spoken or written words are only one among the many resources available to convey meaning (Carter-Thomas & Rowley-Jolivet, 2003; Kast, 2008; Querol-Julián & Fortanet-Gómez, 2012, 2014; Morell, 2014, 2015). In particular, in the case of persuasive oral genres within business and academia, semiotic modes such as gestures (Kendon, 2004) or intonation (Brazil, 1997) play a crucial role in the design of a persuasive message. This is the case of conference presentations, research dissemination talks and product pitches. In these genres speakers have been shown to resort to multimodal persuasive strategies to craft an effective presentation (Valeiras-Jurado & Ruiz-Madrid, 2015; Valeiras-Jurado, 2015; Valeiras-Jurado, Ruiz-Madrid & Jacobs, 2018). This paper probes into what exactly makes these persuasive presentations effective. Specifically, the question addressed is whether it is the choice of persuasive strategies, the number of semiotic modes, or the consistency in the use of these modes (i.e. modal coherence) that affects persuasion more directly. The case study presented in this paper compares a research dissemination talk and a product pitch. The study combines video-based, computer-aided multimodal discourse analysis (MDA) with ethnographic interviews. The results suggest that modal coherence is of crucial importance for the effectiveness of a persuasive presentation. Likewise, several practices detrimental to persuasion are identified. These findings have interesting pedagogical implications, since they can contribute with a genre-based, multimodal methodology to the teaching of English for Specific Purposes (ESP). Keyword: Language and Literature; modal coherence; multimodality; oral genres; P; P1-1091; persuasion; Philology. Linguistics URL: https://doaj.org/article/a31a1bc085bd4b338b9e5889583da52e BASE Hide details 75 A multimodal approach to business presentations for the tourism industry: learning communication skills in a master’s programme Juan Carlos Palmer-Silveira In: Ibérica, Vol 37, Pp 39-64 (2019) (2019) BASE Show details 76 Emotion, lies, and “bullshit” in journalistic discourse: The case of fake news Laura Alba-Juez; J. Lachlan Mackenzie In: Ibérica, Vol 38, Pp 17-50 (2019) (2019) BASE Show details 77 Emotion, lies, and “bullshit” in journalistic discourse: The case of fake news Alba Juez, Laura; Mackenzie, J. Lachlan In: Ibérica: Revista de la Asociación Europea de Lenguas para Fines Específicos ( AELFE ), ISSN 1139-7241, Nº. 38, 2019, pags. 17-50 (2019) BASE Show details 78 Modal coherence in specialised discourse: a case study of persuasive oral presentations in business and academia Valeiras Jurado, Julia In: Ibérica: Revista de la Asociación Europea de Lenguas para Fines Específicos ( AELFE ), ISSN 1139-7241, Nº. 37, 2019, pags. 87-114 (2019) BASE Show details 79 A multimodal approach to business presentations for the tourism industry: learning communication skills in a master’s programme Palmer Silveira, Juan Carlos In: Ibérica: Revista de la Asociación Europea de Lenguas para Fines Específicos ( AELFE ), ISSN 1139-7241, Nº. 37, 2019, pags. 39-64 (2019) BASE Show details 80 Conjuring up terror and tears: the evocative and persuasive power of loaded words in the political discourse on drug reform Sarah Bourse In: Lexis: Journal in English Lexicology, Vol 13 (2019) (2019) BASE Show details Page: 1 2 3 4 5 6 7 8...75

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