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Hits 61 – 80 of 1.498
61
Rytuały na sprzedaż – o językowym kształcie ofert salonów kosmetycznych ...
Borkowska, Katarzyna
. - : Zenodo, 2019
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62
"Bo owoce to mus" – o języku reklamy w szkole ...
Gajewska, Ewelina
;
Matuszek, Angelika
. - : Zenodo, 2019
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63
Zrytualizowane formy językowe o funkcji perswazyjnej w dawnych i współczesnych reklamach produktów przeznaczonych dla dzieci ...
Gajewska, Ewelina
. - : Zenodo, 2019
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64
Zrytualizowane formy językowe o funkcji perswazyjnej w dawnych i współczesnych reklamach produktów przeznaczonych dla dzieci ...
Gajewska, Ewelina
. - : Zenodo, 2019
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65
"Bo owoce to mus" – o języku reklamy w szkole ...
Gajewska, Ewelina
;
Matuszek, Angelika
. - : Zenodo, 2019
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66
Правовая аргументация: логико-лингвистический аспект ... : Legal Argumentation: Logical and Linguistic Aspects ...
Parunova , Yulia D.
. - : Southern Federal University, 2019
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67
Fraseologismi e lingua della politica. Considerazioni sull’esempio dei post di alcuni partiti tedeschi e italiani
Meloni, Ilaria
In: PHRASIS | Rivista di studi fraseologici e paremiologici; N. 3 (2019): Studi fraseologici e paremiologici ; 2531-0755 (2019)
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68
Children, Object Value, and Persuasion
Gelman, Susan A.
;
Echelbarger, Margaret E.
. - : Wiley Periodicals, Inc., 2019. : Norton, 2019
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69
ПЕРСУАЗИВНИЙ КОМПОНЕНТ ЦИФРОВОЇ ПУБЛІЧНОЇ ДИПЛОМАТІЇ ; ПЕРСУАЗИВНЫЙ КОМПОНЕНТ ЦИФРОВОЙ ПУБЛИЧНОЙ ДИПЛОМАТИИ ; PERSUASIVE COMPONENT OF DIGITAL PUBLIC DIPLOMACY
Skriabina, Viktoriia
In: Міжнародні відносини: теоретико-практичні аспекти; № 4 (2019); 249-259 ; International Relations: Theory and Practical Aspects; № 4 (2019); 249-259 ; Международные отношения: теоретико-практические аспекты; № 4 (2019); 249-259 ; 2616-7794 ; 2616-745X (2019)
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70
Politische Persuasion im europäischen Parlament: Deutsch-Italienisch im Vergleich
Lucia Cinato
. - 2019
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71
Effects of Social Context and Linguistic Formality in Consumer Behavior: A Conceptual Framework and Empirical Investigation
Cao, Edita Sofia
. - 2019
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72
The language of strategy: a study in Australian prime ministerial rhetoric and campaign speechmaking, 1983-2013
Gizzi-Stewart, Brooke
. - 2019
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73
Rhetorical Analysis of a Discourse Model in the Business World: Elevator Pitch
Santiago Guervós, Francisco Javier de
. - : Universidad Complutense de Madrid (España), 2019
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74
Modal coherence in specialised discourse: a case study of persuasive oral presentations in business and academia
Julia Valeiras-Jurado
In: Ibérica, Vol 37, Pp 87-114 (2019) (2019)
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75
A multimodal approach to business presentations for the tourism industry: learning communication skills in a master’s programme
Juan Carlos Palmer-Silveira
In: Ibérica, Vol 37, Pp 39-64 (2019) (2019)
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76
Emotion, lies, and “bullshit” in journalistic discourse: The case of fake news
Laura Alba-Juez
;
J. Lachlan Mackenzie
In: Ibérica, Vol 38, Pp 17-50 (2019) (2019)
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77
Emotion, lies, and “bullshit” in journalistic discourse: The case of fake news
Alba Juez, Laura
;
Mackenzie, J. Lachlan
In: Ibérica: Revista de la Asociación Europea de Lenguas para Fines Específicos ( AELFE ), ISSN 1139-7241, Nº. 38, 2019, pags. 17-50 (2019)
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78
Modal coherence in specialised discourse: a case study of persuasive oral presentations in business and academia
Valeiras Jurado, Julia
In: Ibérica: Revista de la Asociación Europea de Lenguas para Fines Específicos ( AELFE ), ISSN 1139-7241, Nº. 37, 2019, pags. 87-114 (2019)
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79
A multimodal approach to business presentations for the tourism industry: learning communication skills in a master’s programme
Palmer Silveira, Juan Carlos
In: Ibérica: Revista de la Asociación Europea de Lenguas para Fines Específicos ( AELFE ), ISSN 1139-7241, Nº. 37, 2019, pags. 39-64 (2019)
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80
Conjuring up terror and tears: the evocative and persuasive power of loaded words in the political discourse on drug reform
Sarah Bourse
In: Lexis: Journal in English Lexicology, Vol 13 (2019) (2019)
Abstract:
The last few years have seen the emergence of the term “post-truth” to characterize the political scene. This concept refers to a situation where the objective facts have far less importance and impact than appeals to emotion and personal belief in order to influence public opinion. In this so-called post-truth era, to what extent can this prevalence of emotions be observed in recent political speeches? More precisely, is lexicon prone to arouse emotions? Through the study of a corpus on the topic of drug reform in the United States, the author examines the participation of loaded words to fearmongering strategies and appeals to pity.
Keyword:
appeal to emotion
;
argumentation
;
Lexicography
;
loaded words
;
P327-327.5
;
persuasion
;
political discourse
URL:
https://doi.org/10.4000/lexis.3182
https://doaj.org/article/7785e3c873f04cadb2077553e429d40a
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