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Vedantic Basis and Praxis of the Integral Advaita of Sri Aurobindo
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In: Monsoon: South Asian Studies Association Journal (2022)
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Tusha Hiti: The Origin and Significance of the Name
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In: Monsoon: South Asian Studies Association Journal (2022)
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Diversity, Equity, and Inclusion: Perspectives from Contemporary India and 6th Century Jain Yoga
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In: Monsoon: South Asian Studies Association Journal (2022)
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Ganges in Indian Sculpture and Literature: Mythology and Personification
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In: Monsoon: South Asian Studies Association Journal (2022)
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Digital and Spatial Humanities Mapping: Eurasia-Pacific Early Trade and Belief Linkages
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In: Monsoon: South Asian Studies Association Journal (2022)
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6 |
International Bilingual Journal of Culture, Anthropology and Linguistics ...
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7 |
The Use Of Sarcasm In The American Sitcom "the Big Bang Theory"
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In: English Language Institute (2021)
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Self-supervised learning to detect key frames in videos
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In: Research outputs 2014 to 2021 (2020)
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“Things are Going to Get a Lot Worse Before They Get Worse”: Humor in the Face of Disaster, Politics, and Pain
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In: Honors College (2020)
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Violent Language On Indonesian Comedy Shows and Its Effects On Children Language Development
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In: English Language Institute (2020)
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Laughter, Discomfort, and the Mechanics of Subversion: How Amy Schumer Uses Comedy and Performance to Change the Way We Think About Women a Thematic Analysis of Amy Schumer
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In: UNLV Theses, Dissertations, Professional Papers, and Capstones (2019)
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Journalists’ level of knowledge on empirical research and opinion polling: A study of Kenyan journalists
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In: Faculty Publications, College of Journalism & Mass Communications (2019)
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Missing the (Turning) point: The erosion of democracy at an American university
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In: Faculty Publications: Department of Teaching, Learning and Teacher Education (2019)
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The image of India as a Travel Destination and the attitude of viewers towards Indian TV Dramas
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In: Research outputs 2014 to 2021 (2018)
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Abstract:
For a few decades now, various television stations in Indonesia have been broadcasting foreign drama series including those from a range of Asian countries, such Korea, India, Turkey, Thailand and the Philippines . This study aims to explore attitude towards Asian drama in those countries and the destination image of the country where the drama emanates from as perceived by the audiences. This study applied a mixed-methodology approach in order to explore particularly attitudes towards foreign television drama productions. There is a paucity of study exploring the attitudes of audiences towards Indian television dramas and a limited study focussing on the image of India as a preferred travel destination. Data was collected using an online instrument and participants were selected as a convenience sample. The attitude towards foreign television dramas was measured using items that were adapted from the qualitative study results, whereas for measuring destination image, an existing scale was employed. This study found that the attitudes of audiences towards Indian drama and their image of India had no dimension (one factor). The study also reported that attitude towards Indian dramas had a significant impact on the image of India as a travel destination and vice-versa. Recommendations for future study and tourism marketing are discussed.
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Keyword:
Attitude; Broadcast and Video Studies; Destination image; Indian drama; television; Television drama; Tourism and Travel
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URL: https://ro.ecu.edu.au/ecuworkspost2013/4538 https://ro.ecu.edu.au/cgi/viewcontent.cgi?article=5544&context=ecuworkspost2013
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15 |
TELLING ROOM: Color in Action
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In: Thinking Matters Symposium Archive (2018)
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A Multimodal Discourse Analysis Exploration of a Crowdfunding Entrepreneurial Pitch.
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In: Conference papers (2017)
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A Theoretical Application of Metaphor Research to the Film Industry
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In: Undergraduate Honors Theses (2017)
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18 |
Decoding the Islamic State: Islamic State Hostage Videos and State Formation
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In: Senior Projects Spring 2015 (2015)
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The efficient classroom: how team-based learning and lecture video acceleration affect the learning efficiency and effectiveness of a first-year engineering course
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In: Graduate Theses and Dissertations (2015)
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Canadian Patriotism and the Timbit: A Rhetorical Analysis of Tim Horton's Inc.'s Canadian Connection through the Application of Semiotics
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In: Masters Theses (2014)
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