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The "Fat Face" illusion: A robust adaptation for processing pairs of faces
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In: ISSN: 0042-6989 ; EISSN: 0042-6989 ; Vision Research ; https://hal.archives-ouvertes.fr/hal-03579276 ; Vision Research, Elsevier, 2022, 195, pp.108015. ⟨10.1016/j.visres.2022.108015⟩ (2022)
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Biological constraints on configural odour mixture perception
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In: ISSN: 0022-0949 ; EISSN: 1477-9145 ; Journal of Experimental Biology ; https://hal-cnrs.archives-ouvertes.fr/hal-03610253 ; Journal of Experimental Biology, The Company of Biologists, 2022, 225 (6), pp.jeb242274. ⟨10.1242/jeb.242274⟩ ; https://journals.biologists.com/jeb/article-abstract/225/6/jeb242274/274695/Biological-constraints-on-configural-odour-mixture (2022)
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When the Easy Becomes Difficult: Factors Affecting the Acquisition of the English /iː/-/ɪ/ Contrast
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In: Frontiers in Communication ; 6 (2022)
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Face recognition improvements in adults and children with face recognition difficulties
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Phonetics and phonology of Tashlhiyt geminates: An overview
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In: https://halshs.archives-ouvertes.fr/halshs-03511107 ; 2022 (2022)
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Évaluation de la perception des sons de parole chez les populations pédiatriques : réflexion sur les épreuves existantes
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In: ISSN: 0298-6477 ; EISSN: 2117-7155 ; Glossa ; https://hal.archives-ouvertes.fr/hal-03646757 ; Glossa, UNADREO - Union NAtionale pour le Développement de la Recherche en Orthophonie, 2022, 132, pp.1-27 ; https://www.glossa.fr/index.php/glossa/article/view/1043 (2022)
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Speaking Style Variability in Speaker Discrimination by Humans and Machines
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Hippocampal ensembles represent sequential relationships among an extended sequence of nonspatial events.
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In: Nature communications, vol 13, iss 1 (2022)
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Variation interculturelle de la perception du spectre masculin-féminin : indexation de la voix genrée en France et aux Etats-Unis
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In: Devenir non-binaire en français contemporain ; https://hal.archives-ouvertes.fr/hal-03573714 ; Vinay Swamy; Louisa Mackenzie. Devenir non-binaire en français contemporain, Le Manuscrit, 2022, 9782304052428 (2022)
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Finding the best way to put media bias research into practice via an annotation app ...
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Isolating the locus of informational interference during speech-in-noise perception: the role of temporal predictability ...
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Leibniz Dream: Children's comprehension of conjunctive expressions in Hungarian ...
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Linguistic intergroup bias and persistence of stereotype-affirming memory ...
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Linguistic intergroup bias and persistence of stereotype-affirming memory - Addendum 04.26.2022 ...
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Testing the pitch-luminance mapping in humans and in a group of Guinea baboons. A replication of Ludwig et al. (2011) study. ...
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Isolating the locus of informational interference during speech-in-noise perception: energetic masking vs. intelligibility ...
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Perception of Vowels Following Obstruents by Native English Speakers and Native Japanese Speakers
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片山 圭巳. - : 熊本大学大学院人文社会科学研究部(文学系), 2022
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Psycholinguistic factors of formation associative perception of the brand ...
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Psycholinguistic factors of formation associative perception of the brand ...
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Abstract:
Objective. It is determined that the relevance of the study lies in the influence of psycholinguistic factors on the formation of correct associative perception of the brand, its exact icons, which improves the management of consumer behavior and increase the overall efficiency and competitiveness of the brand. It is established that the object of research – speech communication of a brand – is a complex system of internal and external (identification) elements, the integration of which ensures long–term success of brands. The problem of interdisciplinary research of branding at the junction of marketing and psycholinguistics, the solution of which requires the joint efforts of specialists in relevant fields, is outlined. Based on the analysis of modern research, the novelty of the work is substantiated, which consists in the applied application of psycholinguistic tools for the formation of the correct associative perception of the brand. The aim of the study is to clarify the specifics of speech ...
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Keyword:
associative perception; brand; brand image; branding; identity; speech communication; sycholinguistic factors
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URL: https://dx.doi.org/10.5281/zenodo.6090163 https://zenodo.org/record/6090163
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